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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Tuesday, February 28, 2006

Movable Type on Yahoo! Small Business Web Hosting


Movable Type on Yahoo! Small Business Web Hosting

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Lacking Podcasting and Videocasting Tools: QuickTime 2 RSS
Podcasting and Videocasting offer many benefits to marketers, especially with their ability to better capture emotion, better demonstrate a certain topic (especially videocasting) and also make it "easier" and quicker for marketers to produce quality content, as it's usually much simpler to present and speak than to write. Unfortunatelly, the "easier" part is still a problem. Why can't we get a one-package solution that: a) we can use to record audio and/or video; b) easily and quickly edit our recording; c) easily (streamlined) export the recording in multiple formats, appropriate for multiple different consumption media; d) easily upload the file to the Web; e) easily enclose the file into an RSS feed, with additional text comments; f) easily post the (e) point on the website as web. All of this in a simple few-click streamlined experience ... Apple is actually rumored to come quite close to this solution, with their QuickTime 2 RSS tool to easily create a recording and have it automatically published in an RSS feed. I am wondering about the editing part, but otherwhise than that, this sounds like a very viable solution. The only problem --- it seems it's going to be only QuickTime based, posing as a cross-platform problem. But there's certainly a business model just waiting to be discovered here ... How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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Only So Much Creative Energy in One Week

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Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

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