For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts
For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts
The MediaPost emailInsider is spot on about integrating RSS, blogs and e-mail ... and doing it today, not tomorrow.
E-mail, RSS and blogs can all work together to enhance most e-mail programs, not in the future but today.
Yes, the keyword for marketing success today is integration.
Integrating all of your marketing channels to produce the best overall results.
But in an otherwise great article Paul Herring makes the typical mistake of directly relating blogs and RSS:
RSS is really just a way to deliver blog entries.
Well, RSS can be used to deliver any kind of structured content, not just blog entries. E-zines, latest articles, press releases, product information, product comparisons etc. etc.
No need to go into more detail here, since we already covered this a couple of times.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Good Coupon RSS Idea Gone Bad and 4 Lessons to Learn
As a direct marketer myself I always like seeing new direct marketing examples of using RSS, especially since it's so underused in the field.
The new Cost Saving Network, which specializes in discount coupons and best deals from hundreds of webstores, has the right idea.
a] Subscribe to a coupon RSS feed for any webstore.
b] Subscribe to a search RSS feed that will give you the latest results from hundreds of webstores for your keywords.
c] Subscribe to their blog, either to the entire blog or again using the search function to subscribe only to what matter to you.
It's a great idea ... too bad it's implemented so poorly. But certainly a good lesson for the rest of us.
The gist of the lesson: if your RSS initiative doesn't provide value, just don't do it.
a] In this case, the first problem is with the actual search function. It just works quite poorly and doesn't give me any really relevant information.
The lesson: if the service that your RSS initiative is based on, doesn't work, RSS won't work either.
b] The site might be OK for those that already know what RSS is, but for everyone else the orange button will just be another "what's this" question. No explanations, no instructions, no benefits, no subscribe buttons like MyYahoo or MyMSN ...
The lesson: if you do RSS, do it so that even those that haven't used RSS before will find your service accessible.
c] They do have an e-mail newsletter option ... but I don't see an RSS option for the newsletter as well.
The lesson: make your relevant e-mail content directly accessible to RSS users.
d] Why can't I subscribe to an aggregate feed of multiple webstores, without using the keyword feature? And why won't you let me specify a specific product that I want to be notified of ... perferably when the price reaches the botton I specified when I subscribed.
The lesson: if you offer listings from a database via RSS, make it easy for the subscriber to really customize his subscription.
OK guys, still lots of room for improvement, but you still have time ...
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
The Latest From AngelaHoy.com For April 19th
Angela is under the weather this week (hack, sniff, cough). Her blog will return next week.
SAME PRINTER and SAME DISTRIBUTION...yet DIFFERENT Setup Fees?
- Booklocker: $392 (deduct $175 if submitting your own cover)
- iUniverse $459.00 (includes 5 free copies)
- Xlibris $500
- AuthorHouse $898
- Trafford: $1399 (includes 40 free copies)
The Transient Web
Orderly Canadians queue up by Aviator Dave I have been on the Web for 12 years now and the Internet for many more, going all the way back to BBSs, CompuServe and Genie. If there's one thing I've learned...
Did This Publisher Forget My Advance Or What?
I have a book contract. However, while I received the first part of my advance, I did not receive the second half. Nevertheless, the book is already for sale. Now, I have another manuscript that I submitted to the publisher, and he said it was too long, but, that he liked the writing and the work, so he broke it up into two works. He has indicated the second will be coming out on his next list. I am gratified to have such a reception, but, the second work has no written contract, I have not been paid the second part of my advance on the first, and there has been no discussion about money on the second. I do not know what to do. I know I need an agent, but, I am in a bind. My work is already sold! However, I need money to live as well! I have no "new" work to present to an agent.
Columbia Pictures Markets with Blackberries
Columbia Pictures is offering a free game for Blackberries to promote RV, the Robin Williams comedy that debuts April 28, according to BlackBerry Cool. The promotion is tied to the content. Williams character, Bob Munro, obsesses about staying connected...
The Internet Changed My Writing Life! By Connie Werner Reichert
On New Year's Eve in 1994, I gave birth to a baby girl and a new business. Crazy, yes, but it was something I had to do. Determined to be a stay-at-home-mom, I began to make my living as a home-based publicist and freelance writer. This was especially challenging since I was an orphaned single mom with no one to help me. I had to figure out a way to raise my child and earn a living in an environment that catered to both. Thank God for the Internet!
Guerrilla Marketers' Cafe
Where Authors Mingle
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