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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Saturday, April 29, 2006

MLA - APA and CHICAGO Style Citation


MLA - APA and CHICAGO Style Citation
Brand new feature added today! Even though EzineArticles.com is not designed for college students, the reality is that the articles in the directory are getting cited and quoted very often in academicville. The evidence comes from the many college student questions that we receive via email. To make their lives...

Easy RSS Advertising From Pheedo: Ads for Feeds

Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.

If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server.

What this means is that while you do get the ability to place ads and measure your feeds, you do lose some of the search engine optimization impact of RSS, since your RSS feeds are no longer stationed on your domain.

Pheedo's service on the other hand allows you to keep your feeds on your own domain and take advantage of the service by simply pasting their code in your feeds.

There's a premium + version as well, with more features and more in-depth analytics.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Report This!
Giving power to the people, we're now enlisting the million+ folks who visit EzineArticles.com the ability to tell us if an article is not original content or worse. You can find this new feature in the article tools to the upper right of any article. It's the last menu item....

New Hope for Branded RSS Readers

Branded RSS Readers never really took off, although they provide marketers with uncounted benefits of better connecting with their customers, while at the same time offering them a valuable service.

I see two key issues preventing branded RSS Reader growth:

a] Most marketers are not ready to invest enough to provide a fully-featured advanced RSS Reader, instead opting to provide branded readers with nothing but the basic feature-sets.

b] If you're an internet user, why use a basic feature-set RSS reader with messages from marketers, if you can get the same functionality for free and without all the added branding?

Notice: company's with strong pull with their prospects, especially media companies, can still get away offering nothing but the simplest features. If you have customer or visitor loyalty, you have pull.

Well, things might actually be looking up ...

As of recently almost no advanced RSS Reader is available for free any longer. Attensa, FeedDeemon and a host of other advanced RSS readers have taken the "purchase" road, starting to charge for their Readers.

So here's an idea for marketers --> why not sponsor an advanced RSS Reader from top RSS Reader vendors, brand it and then give it away for free to your customers?

You'll get a branded RSS reader at a lower cost and your customers will get a valuable free service.

This idea came to me just now, reading how the American Red Cross is working on providing a free branded RSS Reader with their feeds pre-loaded [via Micropersuasion].

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Article Comments Trend
About (3) weeks ago we abolished the "Registered Commentor" system for those who wanted to leave comments on any article and replaced it with a simple CAPTCHA code to authenticate the commentor as a human rather than a spamming machine. For 2006, in January we had 117 comments, February 148...

Author Support
A peak into our author/member support system: Only our Managing Editor and myself monitor the incoming emails to support, the contact us forms and the replies to any system generated messages. None of our half dozen full or part time editors read any of the incoming emails to support... I...

Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.

What they're telling right now is:

a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.

b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.

c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.

More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Making Your Author Bio Exciting
After reviewing a hundred recently updated author bio's today, it's clear that many authors are missing an excellent opportunity to leverage the publicity their author bio can create for themselves. This is not to be confused with the RESOURCE BOX at the end of any article, but rather the extended...

Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done.

Signed By Company Name
Question from a reader named Eli: Hi Chris, I'm looking to take article writing to the next level and I wanted to ask how often do you see articles that are signed by groups, organizations, or websites? In other words, the articles don't have a specific name of an individual...

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