Online Conversations About RSS Customization and RSS Direct Marketing

Online Conversations About RSS Customization and RSS Direct Marketing

A few quick links to conversations following the topics we visited the past week ...

Charlie Wood Changes His Stance on Customizable RSS Feeds
Basically, he agrees with RSS feed customization, as long as it's used in conjunction with individual feeds and not instead of them.

Also in the post is the news that Forrester Research just made available their customizable RSS feeds.

"Users now can create their own customized feeds, based not only on specific, pre-determined categories but also by keywords (so you can choose a technology, company name, or even analyst). The benefit: You'll get exactly what you want in your RSS feed."

Too bad that the RSS feeds on their website are practically invisible ...

Kevin Birody Joins the RSS vs E-mail Debate
... giving his thoughts on why Bill McCloskey is opposed to RSS (yeah, he's an ESP, so it figures:) and painting a larger picture of why RSS matters for marketers. In short, because it reaches the early adopters who are more likely to buy. Great post, with just one little mistake. RSS actually is a trackable direct marketing channel.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

SAME PRINTER and SAME DISTRIBUTION...yet DIFFERENT Setup Fees?

• Booklocker: $392 (deduct $175 if submitting your own cover)
  
• iUniverse $459.00 (includes 5 free copies)
  
• Xlibris $500
  
• AuthorHouse $898
  
• Trafford: $1399 (includes 40 free copies)
  
  

Prices based on least expensive package offered by each publisher on similar offers targeting U.S. authors. Fees include setup, original cover design, free print proof, ebook creation, a listing on the publisher's website and distribution by Ingram. NOTE: Many companies offer perks that others don't and some try to upsell authors on extraneous services. Study each publisher carefully before making your choice. To read more about what Booklocker can do for you: http://publishing.booklocker.com

The Latest From AngelaHoy.com For April 19th
Angela is under the weather this week (hack, sniff, cough). Her blog will return next week.

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com