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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Tuesday, May 16, 2006

Advertising Your Book


Advertising Your Book
Getting the word out about your book is the first step in increasing sales. Check out the following Internet-based resources. The first is Radio-TV Interview Report (RTIR) at http://www.rtir.com/ This service is essentially a database of authors who are available for live and telephone interviews. A thrice-monthly magazine that is sent to about 4,000 on-air contacts, it broadens the geographic

New Self Published Book by R.I. Coffield
Rebecca (Becky) Coffield, longtime resident of Bend and an alum of the Publish and Sell Your Book class, now has a self published book on the market. Titled Life Was a Cabaret, it chronicles her 25,000 mile sailing adventure around the Pacific Ocean with her husband aboard their sailboat, Cabaret. One can almost smell the sea air as she describes the fun, fright, and self awareness that she

Sending Out Press Releases
Letting the world know about your new book is always a time-consuming challenge. One rather fast means of spreading the word is to use an Internet press release service. Each of the sites listed below will announce your press release for a fee. They also have a free announcement. The paid service gives broader coverage and better placement but if your budget is slim, give the free posting a

Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2
If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.

It's Hard Out Here for an Email Marketer
Earlier today I received this lovely offer: “I would like you to be our guest for the 2006 Email Insider Summit. As a Summit VIP, the cost of your airfare, hotel accommodations and conference registration will be paid for by MediaPost. The Email Insider Summit Advisory Board has identified you as a senior level marketer or agency executive decision maker within your company. You are among a select few to whom we are extending this special VIP opportunity.”

Social Signal Blogging Workshop


Selling Books to Libraries
Thinking of selling your book to libraries? There are many of them, both in number and category: public, school, military, etc. However, there are several considerations that could slow the sales effort. For example, libraries frequently prefer to order from only one or two companies, such as Baker & Taylor or Quality Books. Thus, their operating costs are reduced because they only need write one

L.A. Times Blog Suspended for Ethics Violation


Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

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