Clarification: FeedBurner Does NOT Require Users to Point at Their Domain

Clarification: FeedBurner Does NOT Require Users to Point at Their Domain

Yeah, I blundered.

In a recent article I wrote:
"If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server."

Quite wrong, as I was kindly corrected by Traci Hailpern from FeedBurner.

Actually, the premium FeedBurner service MyBrand allows you to do exactly that: use all of the benefits of FeedBurner, but instead of directing your visitors to a republished version of your feed on their server, the MyBrand service allows you to serve your feed from your own domain, retaining all the SEO benefits of RSS.

A big "I'm sorry" to you, the readers, and to FeedBurner.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

PARTICIPATE: The 2006 RSS Marketing Survey

Would you like to compare your RSS marketing results with those of your peers?

Are you interested in the RSS industry average benchmark metrics?

Would you like to get top RSS marketing tips from those that are actually doing it?

Participate in the 2006 RSS Marketing Survey, share your own insights, experiences and data ... and then receive a free copy of the report with all the data to compare your numbers, as well as receive RSS marketing best practices.

Also, if you care to share your own RSS marketing case study, it will be featured in the 2006 edition of Unleash the Marketing & Publishing Power of RSS, critically acclaimed as the "best and most comprehensive guide on RSS for marketers".

For more information and to participate, please click here now.

And, if you can, please share this survey with as many marketers as you can, since that will provide us with a much better research sample ...

... and at the same time provide you with much better benchmark metrics, as well as more comprehensive RSS marketing tips and experiences.

Simply share this URL:
http://rsspoll.marketingstudies.net

Participate by clicking here now.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

New Media Breaking Stories - News For Online, Independent Publishers - April ...
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RSS Industry Night Roundtable II: About RSS Adoption

Pheedo, iUpload and PRWeb hosted the 2nd RSS Industry Night Roundtable last week, taking place next to the Ad:Tech event.

This time unfortunatelly I wasn't able to make it, nor will I be able to make the next one at the Syndicate Conference May 15th:(, since I'm speaking at the ACCM conference in Chicago next week and just don't have enough time to stay in the US for 2 weeks.

A pitty ...

Anyway, this time round the industry night focused more on RSS adoption and how IE7 is going to influence it.

The most interesting comment comes from David Gillmor who believes that people won't really use RSS via IE7, but will rather opt-in for web-based RSS Readers.

Also much discussion about RSS advertising, where the people from ClickZ shared concernes that RSS advertising just isn't worth selling ... yet.

For more coverage visit Pheedo's blog, ClickZ Blog and The 360 blog.

To get the scoup on the 1st roundtable, click here.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Google Trends Launched
Google just provided a great tool for us again. I haven’t even fully experiemented how it works yet because I wanted to tell you first about Google Trends. You can find the tool at the following link: Google Trends So far, I’m very satisfied with Google Trends, because I needed a tool like this for [...]

Context Is More Important Than Distribution Control
The explosion of content from television producers bringing original content to the Web may look on the surface like a consumer content story, but it's really only a very visible sign of a broader story impacting all content producers. Photo......

Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.

It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.

The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.

Their integration ...

a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,

b] insert e-mail messages via GroupMail into Nooked,

c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.

On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

More Coupon RSS Feeds: Zixxo

It's amazing how coupon "dealers" are starting to adopt RSS to allow their users to receive coupons via RSS feeds, in addition to other channels.

The newest player in this field is Zixxo, who actually give you access to local coupons, instead of just national "coverage".

They are taking a somewhat different approach than the Cost Savings Network by requiring users to first register with their e-mail address ... which depending on their marketing model might either be good or bad.

The lesson here is simple: if you request an e-mail address from your users before giving them access to your RSS feeds, you better have a very good business reason for doing so.
If it's not neccessary, just don't do it.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

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