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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Saturday, May 27, 2006

Getting Your Book on National TV - 8 Tips


Getting Your Book on National TV - 8 Tips


Cashing In with Content, by David Meerman Scott
I first came across David Meerman Scott in the blogosphere and when I saw the title of his book, Cashing In with Content, I couldn t resist buying it. After starting it a few weeks ago I finally carved out enough...

One Possible Solution for DVR Ad-Skipping?
There have been plenty of stories lately about how TiVo and other DVR s are wreaking havoc with the network advertising industry. One possible solution is to prevent ad-skipping in future DVR products. Bad solution. You can t solve this problem by...

Publicity for Books


BEA Info


We Made the SXSW Honor Roll!


Book Industry Summary for 2005
Here are a couple of articles from The New York Times and The Mercury News summarizing the results of the publishing industry for 2005. Overall, a pretty decent...

Blogosphere Spreads Cannibalism


Bad Buzz for GoDaddy


BEA Book Expo America: Smart Strategies for Independent Publishers


It's Hard Out Here for an Email Marketer
Earlier today I received this lovely offer: “I would like you to be our guest for the 2006 Email Insider Summit. As a Summit VIP, the cost of your airfare, hotel accommodations and conference registration will be paid for by MediaPost. The Email Insider Summit Advisory Board has identified you as a senior level marketer or agency executive decision maker within your company. You are among a select few to whom we are extending this special VIP opportunity.”

Southwest Gets Bloggy


Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

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