MySpace Research Project Update

It has been about a week since we started this research and we have a few comments and ideas on how to best utilize the site for promoting our products or services. The last comment was left by Lee Tamargo, spanish author who have been using the site to connect to readers. His challenge has been the language since MySpace is not available in Spanish yet, but I don't doubt that that will be the next step for them since Spanish is the second most spoken language in the world. Talks about their European expansion is already going around.

In observing the site and looking at succesful people in MySpace I noticed how they include multiple ways for the people to connect to them. Usually their websites URL is posted with their profiles along with any eZines they offer, and on the bulletin they keep their friends updated of any special events, promotions, contests or appeareances. All this make a combination for success. On their website they also include their MySpace link.

We have been fortunate here at Guerrilla Insight to have Niambi, a very successful author who is learning how to get the best of MySpace helping us with her experience. She is contributing to this blog as well as our forum where we have been talking about marketing since April. More and more people are finding their way to the forum and helping with the research. Even Search Engine Lowdown has done part of the research on a different angle.

I think we can make it work if we concentrate on developing ways to communicate and connect to our audience. Selling will be a hard thing to do, what we need to do is let our audience get to know us and feel comfortable enough to go the next step and visit our websites, join our mailing lists for valuable information, to be notified of special events, contests, discounts etc. To give them a chance to get to know others with similar taste an become friends as well. I believe that is the key here. It's about creating community, a community of authors and readers.

The music section of the site is a already a hit,with bands counting with thousands of friends on their lists. The have cool pages with lost of pictures, videos, audio clips and more. Perhaps that is something we could also include in our space, an audio of our books or part of it, maybe a special message to our visitors and friends. A daily or weekly inspirational audio message. There is a Book Section available now which we will need to explore. This is coming to me as I write this, there is so much we could do. Tell me what you think, is there any other ways in which you see authors connecting to readers on MySpace?