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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Friday, July 14, 2006

Flat Fee Advertising All That s Left?


Flat Fee Advertising All That s Left?
If you go by the story from SEOMoz, there’s too much fraud in the advertising arena and the only format that makes sense for advertisers is flat-rate models such as Text Link Ads (aff). The post writer, Michael Martinez, cites a staggering fact that 14% of clicks in the click-through variety of advertising is fraudulent. [...]

Gaining the Second Indented Google Listing
You might wonder how you can get Google to grant you a second indented link underneath a primary result in SERPs on a search phrase. To demonstrate what I’m talking about, I searched for blogs and adsense which conveniently, this blog has the number one ranking on. At the top of the SERPs, there [...]

ProBlogger Junior comes out of Beta Testing
Just a short note on a quick dash home from the hospital to let readers know that ‘Mini-Rowse’ or ‘ProBlogger Junior’ as some are calling him came out of beta in the early hours of this morning. His name is Xavier and he and V are doing really well. Here’s a shot of us taken just minutes [...]

Video Mashups Can Say A Lot More Than Words: Imagine This! Video Remix
Source: Lulu.tv Here is a great video remix that shows further the potential of using video, music and remixing to create powerful and highly viral messages. If you are not a too-sensitive about seeing Mr President rapping about making......

WordPress Plugins that Target Search Engine Traffic
A couple of weeks ago one of my fellow b5media directors or bloggers (I can’t remember which) sent me a link to a WP plugin that they thought looked pretty cool. I didn’t have time to really look into it at the time but today have decided to give it a go here at ProBlogger. It’s [...]

What would I do different if I had to start my blog over? - Duncan Riley
The following is an answer from Duncan Riley responding to my one question interview question of what he’d do differently if he had to start his blog over again. ‘What would you do differently if you had to start your blog again?’ Naturally this is a difficult question because when I first started blogging the blogosphere was [...]

Effective Blog Architecture
Perhaps one of the most frustrating things for me as a professional blogger with decent depth in my archives - some really good content and some (perhaps more) not so great content - is figuring out the best way to present it. Blog architecture is a challenging topic since most blogs are structured pretty [...]

Publicity for Books


What would I do different if I had to start my blog over? - Guy Kawasaki
The following is an answer from Guy Kawasaki responding to my one question interview question of what he’d do differently if he had to start his blog over again. I have a slightly different take on this. If I could start all over again, I would not have created a web site (ie, www.guykawasaki.com). I would [...]

College-Startup for Sale!
College Startup is a wonderful little blog that I was turned onto some time ago by Darren. Since then, it has been a notable little item in my Bloglines account which was where today I found out that its owner, Ben Bleikamp, has decided to sell. The auction is being held over at the [...]

YouTube Comes of Age
We’ve recently been playing with video blogging more. Darren has done several in the past weeks and I’ve got a couple buried around too. The most popular video hosting service around, YouTube, has come under fire recently for performance and availability reasons. It’s a big service. They have done a reasonable job, in my [...]

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