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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Monday, August 28, 2006

links for 2006-08-23


links for 2006-08-23
New Media Musings: New citizen journalism site makes debut The Los Angeles Daily News launched a citizen journalism site today (tags: CitizenJournalism Journalism Newspapers) Top 10 Cameras Used On Flickr - CyberNet News: Hardware, Downloads, Gadgets...Technology Done Right! A list...

links for 2006-08-25
Wired News: IWoz Logs Leap From Geek to Icon Interview with Woz about his new book. (tags: woz apple) MediaPost Publications - Report: IPTV To Surge By 2010 - 08/24/2006 The number of IPTV-capable households worldwide will climb to 139...

Expedia Takes the Lead in Travel RSS Feeds

My greatest gripe against RSS marketing initiatives is that they're just poorly done.

You have a great company with an amazing product database that just calls for customized feeds ... and all you get from their RSS feeds are one-size-fits-all packages.

Really a waste. No one wants to receive updates on all US flights ... they just want to receive updates on the flights that really interest them. And here's the real power of RSS: bringing the most relevant content.

Expedia seems to understand that, at least based on their new RSS offering.

They allow you to customize your feed with Trip Type, your originating city, your destination and your package type.

Well, they could still do alot more, such as providing the option of selecting a price range, but it's a good beginning.

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