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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Thursday, August 24, 2006

Split Run Testing


Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Smart Parnerships: Expert Kare Anderson Shares What You Need to Know
Conversations with Experts presents... Profitable Partnering: How to Grow Your Business Faster With Smart PartnershipsWednesday, August 9, 2006, 8:30 p.m. ET (no charge, registration is required)Guest Expert: Kare Anderson, SayItBetter.com In an over-advertised, consumer-empowered world the most efficient and satisfying...

Press Releases: Same Old Writing Rules Apply
Before you write your press release, be sure to define who your audience is. Who are you targeting your message to? Make sure you call out to those people by defining them in your headline, sub-headings, and/or first paragraph. This...

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http://guerrilla.clarylopez.com

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