Author Spotlight - Ellen Mossman-Glazer, M.Ed.

Today’s Author Spotlight is on Ellen Mossman-Glazer, M.Ed., a Life Skills Coach and Behavioral Specialist, specializing in Asperger Syndrome, High Functioning Autism, ADHD, and learning difficulties. The primary reason Ellen was chosen today is that she really has done an outstanding job of leveraging her titles for optimal results. This is a topic [...]

XPRL group meets in London
Standards for news releases

Chris Heuer is on his 'walkabout' and attended the XPRL meeting in London this week.

The other question we were striving to answer was “Who would be the most valuable supporters of XPRL that would get us to the point of broader adoption in the industry?” One path considered was to create demand from big clients who have a real need stemming from the pains of their current operations in this area - particularly from the financial PR companies and public companies who have to adhere to the latest financial disclosure regulations. By cultivating this demand in clients, it would drive demand for the agencies to pick it up and then in turn to bring the wire services along.

Mark Adams noted that “if there were a petition from the biggest clients to support the standard, the agencies and related services would certainly follow.”

This would be something akin to a preferred vendor list which had certain minimum requirements in order for agencies to be able to get their account.

Here I relayed Mark Nowlan’s suggestion that we needed to get the major newsroom editors from AP, Reuters and other major news organizations to want to use it along with the wires - to include the journalists in the conversation, which is exactly what we are trying to do with our New Media Release efforts.

We will get a full report from Chris at the Social Media Club meeting in LA September 28th. Perhaps we can lure AP and Reuters to attend?

We also need the wire services. PrimeZone, now owned by Nasdaq, is a prime candidate - and they are located in LA.

Some Apologies
I’m still going through a pile of emails (over 3,000) I’m up to about 800 now. Please bare with me if you haven’t gotten my reply. I will try to respond to every email as soon as possible. Also, some of you complained that your comments are not posted. I approved [...]

Protected: A Potential Niche Topic
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Market Wire Adds Social Media Options
Online news acknowledged as a big traffic driver

Good for Market Wire! They launched their social media service yesterday. They can now deliver your news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine.

According to their release Digg and Del.icio.us rank in the top 150 web sites for pure traffic, and the combined visitor traffic to all three sites exceeds 15 million users.

People are increasingly turning beyond print publications and online news aggregators to user powered Web sites and other forms of social media to get their news," said Paolina Milana, vice president of Marketing & Media Relations, Market Wire. "'

The first meeting of the Social Media Club in LA wil be on September 28 at the Expansion Plus offices.

Paolina will be getting her invite today.