Know Your Target Audience

Equally important with knowing your target audience is finding ways to let your target audience know you as a person. Many times when we run an online business, we forget the power of talking with our target audience. Handing people a business card in casual conversation is a common courtesy, but it is unlikely [...]

How to Pitch Bloggers: Save the Date
How to Get Blog Attentionlearn how tonight...Join The Blog Squad and The Publicity Hound for an important teleseminar: How to Pitch the Best Bloggers to Create a Publicity ExplosionWednesday, September 20, 2006 at 8:30 p.m. ETGet the details and register...

The Next Google Update
I would venture to guess that one of the most common questions on any webmaster forum involves someone asking, “When is the next Google update?” Although they are probably asking about visible PageRank updates in the Google toolbar, the answer involves a bit more than that. Visible PageRank is what you see in your Google toolbar. [...]

Denise Wakeman- New Author on Coach Ezines
In July, Denise Wakeman and I merged our two companies to form one: Krakoff Wakeman Associates, Inc. The Blog Squad and Customized Newsletter Services are both divisions of the new company. In an effort to clearly target our niche audiences,...

Pages Removed From Google
Why are so many websites having a large number of pages removed from Google’s index? They are discussing this topic in every SEO and webmaster forum on the internet. As always, everyone has a different opinion as to why this is occurring. The only clear indication of what is truly going on has been answered [...]

Ecommerce Sites and Content
For some reason people keep thinking that ecommerce sites are somehow different and do not need much content, beyond a brief description, similar to what you might see with a catalog. The search engines do not change HOW they evaluate the relevance of pages based on “what kind” of a page is being displayed. They could [...]

QFlea Virtual Flea Market
Started as a hobby by Charley Silverman in 1999, the QFLEA Virtual Flea Market is a community of more than 400 vendors working together to create the largest online flea market in the world. These vendors are hard-working people that sell a variety of items from their websites, including crafts, jewelry, clothing, personalized gifts, teddy [...]

Throwing In The Towel
I believe that the number one way to find financial success is to first find what you love doing, and then find a way to get paid for doing it. I see people that spend weeks asking everyone they talk to for online business opportunities that they can make money at. It never crosses their [...]

The Use of the Internet by America's Newspapers


Buzz Marketing or Spam? Ask the Beholder
I’ve been blogging on my personal blog about being on the the OTHER side of buzz marketing—being the person that is being contacted by a marketing comany trying to generate positive word of mouth for their product. In this case, the product is a new Nokia phone, and the word of mouth, well, it isn’t all positive.

Some Fundamental Friday Video


Airplane Seats


The What Blogs Are Lecture


Research Your Field on Google: How to Determine Your Findability
When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a little web searching using the key words and phrases that people use when searching for...