A New Breed of Branded RSS Reader: Inclue!

Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook (to consume RSS content), as well as Internet Explorer and FireFox (to directly subscribe to RSS feeds while surfing).

But why a new breed of branded Reader?

a] It integrates with Outlook, which most other branded RSS Readers don't (usually either web-based or desktop applications)

b] Publishers can create their own branded version (unfortunatelly only with their own feeds right now) in 5 minutes, and then distribute it via their Inclue! landing page, which is also automatically generated.

c] Publishers that sign-up for their affiliate program receive a commission when end-users decide to upgrade their Reader to the premium version.

d] The Include! Reader is based on viral methods to further spread your RSS feeds and help you get new subscribers, for example using the FeedBurner Flare tool to entice your RSS subscribers to get your branded Inclue! Reader. Similar links are also displayed when a user forwards an RSS feed item to his friends via Inclue!

To see how it works, take a look at my quick version (just a demo, haven't included all the feeds, a decent description and so on).

Inclue! also does a great job of promoting RSS to end-users, giving them concrete benefits of how RSS will actually help them ... from tracking eBay auctions to getting job notifications. Just take a look at the link above.

Essentially, the Reader is targeted at new RSS users, giving them simple functions, especially with their ease of subscribing to feeds with just one click.

Now I'm just waiting for them to add visual branding possibilities ... :)

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Leaving for Chicago, ACCM

I'm leaving for Chicago in about 3 hours for a week, where I'll be speaking on RSS and direct marketing at the ACCM conference.

If you're in Chicago and want to grab a coffee, drop me a note.

And I might be a little slow in responding to e-mail messages during this week:)

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Please Share the RSS Marketing Survey

Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.

1. Please take a few minutes and participate by clicking here.

2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)

Really, the more data we get, the better results we'll be able to provide to you.

The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.

BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).

And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."

Great thanks to everyone that's helping make the survey a success!

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Use RSS To Increase Your Traffic Now, Part 1

Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period.

While RSS will not perform as your key tool to improve online visibility and generate more traffic, its importance for helping you do so cannot be disputed.

It will help you:

• increase your traditional search engine rankings;
• improve your online visibility by making your content available where people are increasingly searching for new content, such as RSS search engines and content aggregation sites;
• drive traffic from other websites covering your topic, by helping you make your content available at these websites more easily.

Deliver Your News to Where It's Searched For: Generate Traffic From RSS Search and Content Aggregation Sites

The fundamental media shift is not only happening between offline and online, but within online itself as well.

Just a few years ago the search engines, the largest portals and news sites, were more or less the central hub of where online users got their online information. They still are today, but are now challenged by the growth of new online search engine and content aggregation website categories.
It's quite simple.

Go to Google, Yahoo! or MSN and do a keyword search. What you get are somewhat the most relevant results for what you're looking for but without a timestamp. Search engines provide results based on universal relevancy and not on recentcy.

But what if you're looking for the latest relevant content, instead of just the most relevant content?

Enter the news engines, content aggregation sites and RSS search engines. Instead of providing results by universal relevancy, these sites provide results by actual recentcy, with of course a better or lower level of relevancy.

The point is that these websites are starting to become the central hub of searching for news online and latest content online.

Google and Yahoo! know it too their own news engines are among the top of breed.

But what if you don't want to search for specifically the latest news or the latest general content, but just want to search for the latest blog posts pertaining to your topic of interest?

Enter blog search engines, which will only return results from blogs. And Google has one as well, although this one is not on top.

And so on

Why this matters to you?

If you want your latest content to be found where people are actually searching for the latest news and other latest content, even video and audio content, you need to start using these new search and aggregation site categories to increase your reach and attract new traffic traffic that is interested in what you have to say right now.

And the RSS connection?

Most of these new services, although not all, rely on RSS to receive the latest content just as it becomes available and then offer it to their visitors.

In many cases, RSS is the key tool that will get you indexed and then found and read, being used to get your content from your website to the service, which will then make it available to the world.

And additionally, you can expect to receive extra traffic from RSS directories, used by people who are proactively searching for new RSS feeds to subscribe to.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

What Happened to the Site?

Since I started receiving e-mail about what happened to this site and why it hasn't been updated since my trip to Chicago, here goes:)

1. Two days after I came back from Chicago I held a 5 day workshop for my internet team from Central and Eastern Europe. Doing lectures half of the day, and providing entertainment the other half.

2. Right after the workshop I had to fly to Poland to find a new internet manager for our operation there.

3. My grandfather was recently hospitilized due to heart failiure, which is near fatal at his age, so things have been pretty hecting on the family side of life as well.

4. I'm working on finishing three RSS books and need to finish up all of them shortly. Long-time visitors will remember that when I was finishing "Unleash RSS" back in the end of 2004 I had to take a short break from the site, since it's difficult to write a book and write for a website at the same time.

5. I'm running on a tight deadline to finish a large webstore that is going to be launched accross 20 countries in Central and Eastern Europe this month and promoted with more than 100 hours of daily DRTV airtime.

So, to make a long story short, life and other RSS related and unrelated projects got the better of me.

But not to worry, I promise to get started again in full force early next month:

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Million Dollar Product Creation Secrets just released!

When Works Pass Into The Public Domain

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.

What they're telling right now is:

a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.

b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.

c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.

More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.

It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.

The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.

Their integration ...

a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,

b] insert e-mail messages via GroupMail into Nooked,

c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.

On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

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