Copy Tests
Copy Tests
I heard through the grapevine that a major retail chain store here in my hometown was looking for a full time copywriter. I sent over my resume and writing samples to their inside ad agency. The creative director said that they would be sending over a little exercise "to see what their applicants could do with a pair of assignments that we might actually take on." With marketing in mind for two states (where they are planning on opening stores), for the "test," they want one :30 second grand opening TV spot and one :60 second radio spot. In addition, for another campaign, they want one :60 second radio spot targeted at teens. Sounds to me like a lot of work for free. I'm not going to do it. I don't need the work that much but want to reply in a dignified way. What are your thoughts?
Guerrilla Marketers' Cafe
Free Book Promotion Site
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home