Expression Web Designer Beta

I had been anxious to check out Microsoft’s new Expression Web Designer, not because I had any issues with FrontPage 2003, but because I like playing with new programs. I was thrilled when I received the download notice for the initial private beta, which they have since offered to the general public. I am probably not [...]

Know Your Target Audience
Equally important with knowing your target audience is finding ways to let your target audience know you as a person. Many times when we run an online business, we forget the power of talking with our target audience. Handing people a business card in casual conversation is a common courtesy, but it is unlikely [...]

Using Testimonials Effectively
People seem to have a need to know what others think before they place an order for a product or service. They tend to ask everyone they know, both offline and in forums. They will often even research the net for reviews and testimonials. Unfortunately, testimonial letters have gotten a bad rap because of all [...]

Ecommerce Sites and Content
For some reason people keep thinking that ecommerce sites are somehow different and do not need much content, beyond a brief description, similar to what you might see with a catalog. The search engines do not change HOW they evaluate the relevance of pages based on “what kind” of a page is being displayed. They could [...]