Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.

What they're telling right now is:

a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.

b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.

c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.

More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Clarification: FeedBurner Does NOT Require Users to Point at Their Domain

Yeah, I blundered.

In a recent article I wrote:
"If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server."

Quite wrong, as I was kindly corrected by Traci Hailpern from FeedBurner.

Actually, the premium FeedBurner service MyBrand allows you to do exactly that: use all of the benefits of FeedBurner, but instead of directing your visitors to a republished version of your feed on their server, the MyBrand service allows you to serve your feed from your own domain, retaining all the SEO benefits of RSS.

A big "I'm sorry" to you, the readers, and to FeedBurner.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

What Happened to the Site?

Since I started receiving e-mail about what happened to this site and why it hasn't been updated since my trip to Chicago, here goes:)

1. Two days after I came back from Chicago I held a 5 day workshop for my internet team from Central and Eastern Europe. Doing lectures half of the day, and providing entertainment the other half.

2. Right after the workshop I had to fly to Poland to find a new internet manager for our operation there.

3. My grandfather was recently hospitilized due to heart failiure, which is near fatal at his age, so things have been pretty hecting on the family side of life as well.

4. I'm working on finishing three RSS books and need to finish up all of them shortly. Long-time visitors will remember that when I was finishing "Unleash RSS" back in the end of 2004 I had to take a short break from the site, since it's difficult to write a book and write for a website at the same time.

5. I'm running on a tight deadline to finish a large webstore that is going to be launched accross 20 countries in Central and Eastern Europe this month and promoted with more than 100 hours of daily DRTV airtime.

So, to make a long story short, life and other RSS related and unrelated projects got the better of me.

But not to worry, I promise to get started again in full force early next month:

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

RSS Really Starting to Move Towards E-mail Marketers

Email Reaction is another e-mail vendor following the certain trend of RSS going the way of e-mail marketing ... in terms of direct marketing capabilities of course.

Although they're just entering beta testing with their solution, they promise RSS feed personalization, the holy grail for direct marketers, as well as full RSS integration in their software, to make the move towards RSS easier for e-mail marketers.

The first to offer this type of integration and personalization were SilverPop, although it still remain to be seen how Email Reaction will compete with their feature set.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Easy RSS Advertising From Pheedo: Ads for Feeds

Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.

If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server.

[Update / 2006-05-02] The above statement is actually not quite true, since FeedBurner does allow you to serve your FeedBurner optimized feeds via your own domain. Terribly sorry for the mistake!

What this means is that while you do get the ability to place ads and measure your feeds, you do lose some of the search engine optimization impact of RSS, since your RSS feeds are no longer stationed on your domain.

Pheedo's service on the other hand allows you to keep your feeds on your own domain and take advantage of the service by simply pasting their code in your feeds.

There's a premium + version as well, with more features and more in-depth analytics.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

BEA Book Expo America: Smart Strategies for Independent Publishers