Talking to Other Dummies Authors

Talking to Other Dummies Authors


Truths of Blog Marketing: Reaching Customers, Building Your Brand


A New Breed of Branded RSS Reader: Inclue!

Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook (to consume RSS content), as well as Internet Explorer and FireFox (to directly subscribe to RSS feeds while surfing).

But why a new breed of branded Reader?

a] It integrates with Outlook, which most other branded RSS Readers don't (usually either web-based or desktop applications)

b] Publishers can create their own branded version (unfortunatelly only with their own feeds right now) in 5 minutes, and then distribute it via their Inclue! landing page, which is also automatically generated.

c] Publishers that sign-up for their affiliate program receive a commission when end-users decide to upgrade their Reader to the premium version.

d] The Include! Reader is based on viral methods to further spread your RSS feeds and help you get new subscribers, for example using the FeedBurner Flare tool to entice your RSS subscribers to get your branded Inclue! Reader. Similar links are also displayed when a user forwards an RSS feed item to his friends via Inclue!

To see how it works, take a look at my quick version (just a demo, haven't included all the feeds, a decent description and so on).

Inclue! also does a great job of promoting RSS to end-users, giving them concrete benefits of how RSS will actually help them ... from tracking eBay auctions to getting job notifications. Just take a look at the link above.

Essentially, the Reader is targeted at new RSS users, giving them simple functions, especially with their ease of subscribing to feeds with just one click.

Now I'm just waiting for them to add visual branding possibilities ... :)

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Publicity for Books


PARTICIPATE: The 2006 RSS Marketing Survey

Would you like to compare your RSS marketing results with those of your peers?

Are you interested in the RSS industry average benchmark metrics?

Would you like to get top RSS marketing tips from those that are actually doing it?

Participate in the 2006 RSS Marketing Survey, share your own insights, experiences and data ... and then receive a free copy of the report with all the data to compare your numbers, as well as receive RSS marketing best practices.

Also, if you care to share your own RSS marketing case study, it will be featured in the 2006 edition of Unleash the Marketing & Publishing Power of RSS, critically acclaimed as the "best and most comprehensive guide on RSS for marketers".

For more information and to participate, please click here now.

And, if you can, please share this survey with as many marketers as you can, since that will provide us with a much better research sample ...

... and at the same time provide you with much better benchmark metrics, as well as more comprehensive RSS marketing tips and experiences.

Simply share this URL:
http://rsspoll.marketingstudies.net

Participate by clicking here now.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

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