The Advantages of Creating Your Own E-Book

E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Is MySpace getting more traffic than Yahoo?
Social media sites have the audience

According to comScore Media Metrix, MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc.

News Corp.'s MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc., according to comScore Media Metrix. MySpace's growth was 2 percent over October and triple the 12.5 billion recorded in November 2005.

The numbers underscore the rapid rise of the social networking site that encourages visitors to stay and make friends through free tools for messaging, sharing photos and creating personal pages known as profiles, said FoxNews.

The PR utility of social media remains unclear, but it's certainly now safe to say that the industry should reinforce efforts to exploit the medium, said Bulldog Reporter.

I'd think twice about that one. Exploiting social media doesn't work that well - ask Sony and Wal-Mart.

Learn to genuinely become a part of the conversation. Be open and authentic and you can get your messaging across without exploiting the medium or the audience.

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

IPod Capabilities Cross Over Into the Auto Industry
Apple's Christmas rush on iTunes set to blossom in the New Year

Seems the iPod was one of the most popular holiday gifts this year. iTunes was been overwhelmed by the rush to download items from their site.

Auto manufacturers have seen the light - BMW recently rolled out a built-in iPod dock in many of its vehicles, and various other brands like GM and Ford are being equipped to suit the needs of the Apple generation, USA Today reports.

If you're not podcasting, it should be on your list of to-dos for 2007. We're no longer tied to our computers - we can get our info where and when we want it - on portable devices like PDA's, cell phones and iPods.

"Beware the marketer who doesn't remember this and doesn't format blog posts, etc. to be read on a cell phone or Treo!" says Debbie Weil in a look forward to 2007 from Society for New Communication Research members. "If you're not including podcasts, embedded video and cool images with your blog, then you're soooo 2005."