Tips for a New Website

It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

Don t Make This Adsense Mistake
One of the common mistakes that Adsense publishers make is using wrong labels above Adsense units. People think it’s a hot trick, but it’s really not. Google doesn’t like to see wrong labels right above Adsense ad units. let’s review Adsense’s TOS. Publishers may not label the ads with text other than “sponsored [...]

Still Not Getting RSS Marketing?

Pheedo, SilverPop and SimpleFeed co-sponsored the third RSS Roundtable Dinner in San Francisco Oct 17 in conjunction with the Direct Marketing Association's (DMA) Annual Conference.

Yes, this was still back in 2006. But the lessons learned still remain, and since I'm doing house-cleaning after 6 months of inactivity, why not start with this.

One thing was made painfully clear at the roundtable, speaking with the attendees --> everyone wants to do RSS marketing, they just still don't see how to make it work as a marketing vehicle.

The answer is clear: it's just marketing.

Many of those using RSS today have forgoten or choose to ignore the years of lessons and experience from the direct marketing world. But in the end, it's just marketing.

Problem #1: Capture Subscribers

No one is subscribing to your feed?

Well, what incentive are you giving them to do so?

"Here's my feed, please subscribe" just won't work. It doesn't work with e-mail, it won't work with RSS.

Information overload is worse than ever. And as lead generation marketers have learned long ago, cutting through the clutter with your free subscription offer demands a bribe. As simple as that.

The Solution
Migrate from saying "Here's my feed, please subscribe" to giving additional value to those that reward you with their subscription --> whitepapers, additional content access, discounts, free video, free webinar access, free consulting, etc.

Problem #2: Customize, Personalize & Target

Most e-mail marketers have learned long ago that their response rates and consequently sales increase when they precisely target the right offer to the right person.

It's database marketing 101. Pure & simple.

And RSS and the good companies behind it support it.

If mass communications & content delivery don't work for e-mail, why do you think they will for RSS?

The Solution
Capture additional data from your RSS subscribers and track their behavior. Then get the right content and promotions to the right person.

The Ultimate Solution

RSS is just another marketing channel. Don't ignore the decades of marketing expertise just because it's a new channel. The same success principles apply.

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Generating Revenue Through Advertising


Please Share the RSS Marketing Survey

Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.

1. Please take a few minutes and participate by clicking here.

2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)

Really, the more data we get, the better results we'll be able to provide to you.

The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.

BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).

And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."

Great thanks to everyone that's helping make the survey a success!

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.