Its Name is Zookoda

Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Social Media Marketing
How online behavior affects your bottom line.

WebProNews has a discussion on the go about Social Media, PR and marketing. Jason Miller makes the point that in the real world we turn to colleagues and friends for information and advice, not sales people. And it should give you a clue as to what is occurring online and why social media is so effective.

It's the power of voice. Now we are able to talk to others online and get their opinions. For hundreds of years we lived in a world that was not connected and was out of communication. We relied on mass media to tell us the news.

"The way people bounce from home to work to lunch with friends to dinner with family and on to the mall is a behavior replicated online. Jointly, an entire system of relationships is a system of influence that directly impacts consumer behavior.

The power the online social network yields, then, is staggering. Expect the next generation of Internet users to embrace social networks the way the present one has embraced search."

Why does this matter? Too many marketers seem to miss the power of social content to drive traffic and sales.

There is a pattern developing that shows web users go from search and social networks to trusted blogs that direct them on to products, ideas or services.

According to the HitWise study, over six percent of UK surfers leaving blogs head off to shopping and classified sites. The cycle gets a 'rinse and repeat' as they circle back to search and social networks or go to other blogs, their email accounts, or news and media sites.

In the US, the percentage is much higher: online communities and chat drive nearly 60 percent of blog traffic, followed by search engines at 9.5 percent, and email with 8.4 percent. And where do they go after the blogs?

• Social networks (17%)
• Entertainment sites (15%)
• Email (11%)
• Lifestyle sites (9.8%)
• Search engines (6.2%)
• News sites (6.1%)
• Blogs (5.9%)
• Photography sites (5.2%)
• Portals (4.5%)
• Shopping sites (4%)

How does this affect your marketing and PR?

There are many touchpoints along this online path - learn to take advantage of them. It's about the flow of traffic, where products are being considered and where the money is being spent., says Miller.

As the online world evolves and moves closer to real world social behavior it's changing the way people communicate and behave online.

And it is affecting your bottom line...

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See Also

• Content Syndication and Social Media whitepaper
  Content syndication is the key enabling technology that stands at the forefront of the new world of marketing and PR.2.0

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

PR Gets the 'Heads Up' on New Media
Daily 'Dog's survey tips blogs and new media as the top PR trend for 2007

Last year I made the comment that many PR professionals had their heads in the sand about new media and online PR.

According to the Daily 'Dog Pulse of PR survey, that's changing..Seems the heads are not only up, they regard this as the number one PR trend for 2007.

What will be the most impacting PR trend to take hold in 2007, asks the current Daily 'Dog survey.

So far the results are:

• 54% - Blogs and other new media will supplant mainstream media as consumers' primary information source
• 27% - Online media will continue to splinter into micro-focused granular niche outlets
• 10% - Environmental reputation will become a key PR initiative in the U.S., as it is in Europe
• 9 % - Companies will begin to hire PR for individual projects (rather than as AORs), like in the UK

Is SEO and Online PR training on your agenda this year?

The Blog Squad Famous in Ajijic

Blogging Is IT! Boost Yourself Into the Blogosphere