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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Monday, March 26, 2007

Its Name is Zookoda


Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

How Some POD Publishers Milk Authors By Angela Hoy, Publisher, BookLocker And WritersWeekly.com
I frequently receive emails from authors who have paid a company to publish their book, but who are later surprised by some of the terms of the contract they signed (that they usually didn't read), and are also flustered by the myriad of add-on services offered by their POD publisher. Understandably, they can't believe a company that they paid to publish their book has taken such liberties. There are some things you should never, ever agree to when paying another company to publish your book. And, there are optional extras that will cost you a small fortune, and will, in all likelihood, never be paid for with any resulting book sales. Here, I'm examining the contracts and add-on services offered by the most popular POD service companies - iUniverse, AuthorHouse, Xlibris, Lulu and BookLocker (the latter of which I own, by the way). All the information below assumes the book is a standard, black and white interior paperback with similar distribution (through Ingram). You wouldn't believe the ways some of these companies milk authors!

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

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