Keys to Increasing Website Traffic

Keys to Increasing Website Traffic
The life and blood of any online business is one simple word �traffic�. It�s your life and blood. Let�s face it, it�s quite simple these days to build a website, even without any HTML knowledge. It�s... [Author: Mark Taylor - Site Promotion - December 12, 2006]

Where To Find Free Images For Your Web Marketing Campaign
The Web is flooded with million images. Try Google image search or my favorite Picsearch.com and know what I mean. You are tempted to grab the best images and use it for your website. And of course y... [Author: Roz Volv - Site Promotion - December 12, 2006]

SEO or PPC - Deciding Which Type Of Search Engine Marketing Your Business Needs
Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site. This will help you to stay on track and not wa... [Author: Chris Taylor - Site Promotion - December 11, 2006]

SEO: Gaining Top Placement In The Warm Markets
Search engines become smarter by the minute. It is no longer the sheer placement of numerous keywords on a single page. There is the correct placement of anchored text, the specific Meta tags, the wa... [Author: Jeffrey Greer - Site Promotion - December 11, 2006]

News vs Entertainment : a PR crisis?
Desperate days for traditional media are dangerous days for corporate and organizational reputations.

Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog.

What's wrong with this trend?

• Too little money is available for good reporting.
• Wall Street expectations destroying news organizations.
• Audiences switching rapidly to new media for which there is insufficient revenue to support real journalism.
• The line between amateurs and professional journalists is blurred and it is likely the public largely doesn't care.
• News is entertainment and needs to compete on the basis of what the audience wants—not what is good journalism or what should be covered.

"Public relations professionals need to understand that these desperate days for traditional media are dangerous days for corporate and organizational reputations," says Bacon. "They need to be able to respond fast, to be aggressive in attacking misinformation and bad reporting and most importantly, they need to grab onto the incredible opportunities they have to talk directly to the people whose opinion about the organization matters most to their future. Talk quick, talk with complete honestly and talk directly."

How does a web content strategy figure in all this?

"Today's Internet tools including virtual communication centers, blogs, and communicator-controlled websites all make that possible. The desperate media environment makes it essential," advises Bacon.  And he is 100% correct..

How do you do it?

If you do not yet have a section of your website that can be controlled by the communication department this should be a priority.  The tools available today make this a no-brainer.

RSS enable this section of the site, so that your content can be syndicated across the Net.  Feeds also allow you to reach subcribers fast...

Use RSS feeds and other tools to monitor the blogs and conversations so you have your finger on the pulse and can pick up and respond to any comments or issues right away.

Web Promotion
The main methods of online marketing are the following Web Optimization The professional SEO services are the first the and in most efficient method of online marketing. It would be ideal that the... [Author: Oana Olariu - Site Promotion - December 11, 2006]

Why To Improve Website Ranking?
With the increase in the number of internet users all across the world, online businesses are definitely on a great raise. Even in emerging markets like Brazil, China, India; the usage of internet is... [Author: Darren Dunner - Site Promotion - December 11, 2006]

A Quick Guide To Web Directories
If you are a seasoned Internet marketer, then it is common knowledge that submitting to web directories can dramatically increase your page rank. If you are a newbie webmaster, then you might be quit... [Author: Karl Turnbull - Site Promotion - December 11, 2006]

Telcos Fail to Capitalize on Mobile Web 2.0
Telecoms companies are failing to make the most of the growing popularity of the online information-sharing services of "Web 2.0", according to new research 'Web re-loaded: Driving convergence in the real world.' by global consultancy Arthur D. Little.

This new report places users and user generated content in the spotlight yet again.  Yet it seems US Telcos have not yet got the Web 2.0 message.

"In order to harness and monetize Web 2.0 the Telcos will have to rapidly address the needs of this community" says Martyn Roetter, Director of Arthur D. Little's US TIME. "Younger Europeans are already showing their readiness to interact on the move, with 38% of them accessing email from mobile devices, while Google launched Gmail for mobile in November last year. Telecommunications businesses now need to offer access to the established web 2.0 services, for both communication and for the fulfillment of their wider social needs while on the move."

The dilemma Telcos face is whether they should build their own Web 2.0 platforms or engage with established sites such as flickr etc, says the report.

One good example of collaboraiton is the Pontiac Underground site that partnered with Yahoo! and now offers access to all the Yahoo social media sites in one branded place.

Whatever they do, they should do it soon. the race goes to the swift and The Cluetrain is not waiting for the laggers.

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How Google Video Search Engine can Solve 2 Major Website Owner's Problems
What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website? Answer: Use the awesome power of video. When Google bought out YouTube for 1.67 ... [Author: Jeff Davis - Site Promotion - December 12, 2006]

Broadband is Holding Back Web 2.0 Use in Southern Africa
Forward thinking agencies and corporates attend Web PR +

We had 70 attendees in Cape Town and 60 in Johannesburg at the Web PR + conference.

The Cape Town audience was more independents and bloggers and techie types, while the Joburg crowd was more agency and PR related.  As one blogger who attended both sessions remarked the difference in the audience led to a very different conference - as it was a very interactive event.

Louise Marsland, editor of Biz Community, told me that it was one of the most emjoyable conferences she had attended -not just a platform to push services or products, but a genuine sharing of information and ideas.

The biggest drawback to adoption of Web 2.0 and Web PR in South Africa is the lack of connectivity and the cost of broadband.  But when they finally get the second network operator and broadband becomes affordable, it will arrive in a rush.

Good to see both innovators like BMW and the staid old financial institutions attending.

Disney's Content Strategy to Reach Moms Online
Entertainment Behemoth takes the needs of their online audience to heart.

Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports. 

Web-savvy and 32-million strong, U.S. mothers spend almost as much time online as women as a group, according to eMarketer's new report, "Moms Online: Parenting With Web 2.0."

And they're not just on children and parenting sites. The biggest opportunity for marketers targeting moms online is social networking sites, says the report.

Disney has plunged right in to this space with their new website Family.com

Family intends to be a one-stop site for parents, especially mothers, providing everything from Internet search to user-generated articles on key topics such as education and food, and, eventually, a 'ParentPedia,' a compilation of information on 1,000 topics that can be expanded by users.

Parents have become a larger part of Disney's online audience, accounting for nearly half of the 25 million unique visits per month to the Disney.com site, the company said. Most of those are moms. 

Disney surveyed 30,000 mothers over the past year to find out what they are looking for online. The openness of the new site along with trusted content vouched for by Disney is what moms say they want..

The site will be in beta till the summer.

Smart Social Media Thinking
How to corral that free-wheeling user-generated content

Prevailing wisdom says you can't control the message anymore.  User-generated content has a life of it's own and any attempt to make it into a marketing or PR vehicle will backfire.

And have we not seen some spectaular examples of doing it wrong?

Pontiac's social media site created in tandem with Yahoo is a much smarter approach. Their new community hub on Yahoo is designed to tap into the "street-level" energy of fans from all its active and retired brands by uniting and introducing the hundreds of offline and online groups already in existence. No overt marketing will be present - the idea is for it to be found and spread organically. .

Now there's a thought - gather up all the consumer generated buzz already going on and offer it a home. Make it possible for all your evangelists to interact and find each other. Give them more social media tools so it's easier for them to  create and share content .

Underground allows users to share photos and videos of cars using Flickr and Yahoo Video. A Yahoo Answers zone enables knowledge sharing. An aggregated list of Pontiac clubs in the physical world and on Yahoo Groups allows users to connect offline and online. An opinion poll, Pontiac-hosted blog "Inside Track" and the "Pontiac Informer," an aggregation tool for blogs and news, round out the offering.

Now that's smart marketing and PR in the Web 2.0 world.

How to Optimize your Blog for Search Engines
Blogs are naturally search engine friendly and optimizing your blog for search engines is really no different than optimizing your website. Here are some suggestions to get you started. Back Links:... [Author: Rose DesRochers - Site Promotion - December 11, 2006]

Do You Know the Fastest Way to Get a High Page Ranking?
There are millions upon millions of websites on the internet. The majority of these site's have poor page rankings. Is your site one of them? Would you like to increase your page ranking? Silly quest... [Author: Terry Morris - Site Promotion - December 11, 2006]

Process on Optimizing your Site through Keywords
There are a lot of things to analyze on your site before you start optimizing your site. Such things are your site overview, nature of business, home page, site dimension and number of pages, product... [Author: Kristine Joy Francisco - Site Promotion - December 12, 2006]

Why I haven't been blogging this week
I am in Cape Town visiting family

As I sit at a pavement cafe in Camps Bay drinking  red Africa tea and hanging out with my son and his family, blogging has been the last thing on my mind.

But tomorrow the nose goes back to the grindstone.  I am speaking at the WebPR conference here in Cape Town.  then I am off to Johannesburg to do another one March 2nd. I will be back in LA on March 8th..

Generating Traffic To Your Myspace Website
MySpace is an exciting online community where members can make new friends, reconnect with old friends, network or even find potential romantic partners. While there are some MySpace members who join... [Author: David Riewe - Site Promotion - December 12, 2006]