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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Wednesday, April 04, 2007

GMOOT and the Folly of Crowds

GMOOT and the Folly of Crowds
Several people have told me over the last few years: Steve, you never met a technology you didn't like. That's fair. There have been a few. But for the most part, they're right. Nick Denton is one of those people....

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

The Long and the Short of Media
Poynter is out with their latest Eye Tracking study. In a nutshell, they track how people interact with news in different formats. They found that people read farther into into online stories (77%) more than they do when perusing print...

How Apple TV Can Change the Economics of TV
The following is also my column in next week's Advertising Age. This week, like thousands of early adopters, I picked up an Apple TV. It lead me to believe that as Internet-connected set-top boxes take off, Apple and others will...

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

links for 2007-03-30
Escape from Cubicle Nation: Resource for new and experienced bloggers: Clear Blogging Great new book on blogging. (tags: Blogs Books) Only 5 million US citizens use mobile internet: study (tags: Mobile Stats) twitterfeed.com : feed your blog to twitter feed...

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

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