Social Bookmarking - Link Building And Search Engine Optimization

Social Bookmarking - Link Building And Search Engine Optimization
Social Bookmarking could be the next big thing in web site marketing since the development of the personal blogs. Social Bookmarking web sites like http://Del.icio.us, Digg, Stumble Upon and Furl al... [Author: Steve Szasz - Site Promotion - December 12, 2006]

How to Optimize your Blog for Search Engines
Blogs are naturally search engine friendly and optimizing your blog for search engines is really no different than optimizing your website. Here are some suggestions to get you started. Back Links:... [Author: Rose DesRochers - Site Promotion - December 11, 2006]

Ideagoras
The Globe and Mail is running a series based on a forthcoming book, Wikinomics. Today they've published the second in the series, Ideagoras. Here's an excerpt: In addition to broadening and deepening its own proprietary networks, P&G searches for innovations in Web-enabled marketplaces such as InnoCentive, NineSigma, and yet2.com. These combined efforts led to hundreds of new products on the market, some of which turned out to be hits. In...

The Globe and Mail is running a series based on a forthcoming book, Wikinomics. Today they've published the second in the series, Ideagoras. Here's an excerpt:

In addition to broadening and deepening its own proprietary networks, P&G searches for innovations in Web-enabled marketplaces such as InnoCentive, NineSigma, and yet2.com. These combined efforts led to hundreds of new products on the market, some of which turned out to be hits.

In the process, Mr. Lafley and his managers like Mr. Huston transformed a lumbering consumer products company into a limber innovation machine. In fact, five years after the company's stock collapsed in 2000, P&G has doubled its share price and now boasts a portfolio of 22 billion-dollar brands.

Today P&G is a leader among thousands of companies that participate in what we call "ideagoras" where millions of ideas, innovations, and uniquely qualified minds change hands in something akin to an eBay for innovation.

Companies that move now can leverage a global pool of talent, ideas, and innovations that vastly exceeds what they could ever hope to marshal internally.

P&G figures that for every top-notch scientist inside its labs, there's another 200 outside who are just as good. That's a total of 1.8 million people whose talents it could potentially tap into.

The article is interesting not just for its content (which may be good stuff or routine corporate hyperventilation) but for the Globe's own awkward use of the online medium.

The paragraphing of the online article was identical to that of the print version I read over breakfast. I broke up one over-long paragraph to make it more readable.

The resources mentioned like InnoCentive and NineSigma are given without links to their sites. (Don't get me going about companies still using StudlyCaps.)

The story does offer a link to the Wikinomics home page, and to an earlier article in the series. But like so much material that the print media dump online, this is really just shovelware. Its value online would be far greater if only it had been turned into real hypertext.

That said, I'm posting a link to Wikinomics in Webwriting Resources, and I'd welcome your comments about that site.

Beyond Wikipedia: Citizendium
Via The Tyee, an article webwriters should read: Beyond Wikipedia. Excerpt: Larry Sanger doesn't trust the wisdom of the crowd, so he's no big fan of Wikipedia. But he's not like the others who get their kicks pooh-poohing the all-powerful (but flawed) wiki: Sanger had a huge hand in creating it. These days, however, he's doing his best to make it something future generations remember only as the troubled little...

Via The Tyee, an article webwriters should read: Beyond Wikipedia. Excerpt:

Larry Sanger doesn't trust the wisdom of the crowd, so he's no big fan of Wikipedia. But he's not like the others who get their kicks pooh-poohing the all-powerful (but flawed) wiki: Sanger had a huge hand in creating it. These days, however, he's doing his best to make it something future generations remember only as the troubled little brat of online encyclopedias.

Sanger is staging an electronic coup d'état with a new wiki called Citizendium, to be launched early in the new year. But there's a twist: the site will start out as a mirror image of the English version of Wikipedia through a process called "forking."

By making a replica of Wikipedia, Sanger hopes to attract a bevy of experts to the project, who will then refine the wobbly content pulled from Wikipedia's infinite pages to create a resource that is authoritative and reliable. ("We descend upon their content, red pens in hand and start our own new community," he recently wrote.)

"On the day of launch, we have over 1,000 people ready to get to work, and a large portion of them are professors, graduate students, research scientists, legal scholars, technical thinkers and assorted other intellectuals."

Question is, how far will his highfalutin model go in the unruly hurly-burly of cyberspace, where the wisdom of the crowds rules the day?

I've put a link to Citizendium in the Webwriting Resources list, and the article itself has a link as well.

A Freelance Job in Vancouver
This just arrived via the mail list of the Canadian Association of Journalists, and I hasten to pass it along. If you're a freelance writer in the Vancouver area, this could be of interest: The Conference Publishers is seeking freelance writers to cover the 2006 National Forum on Emergency Preparedness and Response in Vancouver. Writers are needed to produce 1800 word summaries of a pandemic flu exercise scheduled for December...

This just arrived via the mail list of the Canadian Association of Journalists, and I hasten to pass it along. If you're a freelance writer in the Vancouver area, this could be of interest:

The Conference Publishers is seeking freelance writers to cover the 2006 National Forum on Emergency Preparedness and Response in Vancouver. Writers are needed to produce 1800 word summaries of a pandemic flu exercise scheduled for December 14, 2006 (9 a.m. to 3 p.m.); turn-around time for reports is three working days.

To learn more about our company please visit The Conference Publishers.

If you are available and interested, please contact Biljana Zelenovic at biljana@theconferencepublishers.com or 1-800-265-3973 x226.

How To Make Your Web Site And Affiliate Marketing Compatible
People who look for income opportunities, do often come across the idea of affiliate marketing. At first sight, it looks like it's just to have a banner posted on their web site to generate income. ... [Author: Ove Nordkvist - Site Promotion - December 11, 2006]

SEO: Gaining Top Placement In The Warm Markets
Search engines become smarter by the minute. It is no longer the sheer placement of numerous keywords on a single page. There is the correct placement of anchored text, the specific Meta tags, the wa... [Author: Jeffrey Greer - Site Promotion - December 11, 2006]

White Papers: Here's Why They Are Powerful Persuasders
The Persuasive Power of White Papersby Michael Stelzner, Writing White Papers blog, guest author Information overload. Filters. Time constraints. Limited patience. Marketing excess makes the task of influencing a chore! Getting an audience with someone important and presenting vital points...

Writing for the Web: No More Gatekeepers
Anne Marie Nichols is author of a freelance writing blog about The Write Stuff and contributes this post about the demise of gatekeepers, the web, and some famous self-publishers that will surprise you. Goodbye to the Gatekeepers?by Anne Marie Nichols,...

How Google Video Search Engine can Solve 2 Major Website Owner's Problems
What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website? Answer: Use the awesome power of video. When Google bought out YouTube for 1.67 ... [Author: Jeff Davis - Site Promotion - December 12, 2006]

Social Media: Why You Should Pay Attention to This
Here's our weekly heads up for the Blogging and Beyond Internet radio show over at VoiceAmerica. If the term Social Media and Web 2.0 has you scratching your head, then don't miss this show. Click here to listen to the...

Becoming a Book Blog
After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links—a kind of electronic index, with added links on relevant topics. In addition, this site will become...

After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links—a kind of electronic index, with added links on relevant topics.

In addition, this site will become a kind of book blog, providing still more updates and links. So if you find something in the book that you don't understand or like, you can fire off an email or a comment, and I'll try to explain myself.

Most textbooks now include websites created by the publisher to supply extra materials. Those sites, however, tend to be permanent and unchanging. As the blog for Writing for the Web 3.0, this site will change almost daily.

White Paper Details & Insider Secrets
In the next few days, I'm featuring guest author Michael Stelzner of Writing White Papers blog to teach us about writing these important business marketing tools. I recently asked Mike questions in an email: Hi, Mike. Some questions arose for...

Seducing Prospects with White Papers
Luring Prospects With White Papersby Michael Stelzner, Writing White Papers blog, guest author Looking to drum up new business? Need to generate some leads? Finding new business is hard work! If you want to persuade, white papers are the hot...

Do You Know the Fastest Way to Get a High Page Ranking?
There are millions upon millions of websites on the internet. The majority of these site's have poor page rankings. Is your site one of them? Would you like to increase your page ranking? Silly quest... [Author: Terry Morris - Site Promotion - December 11, 2006]