Guerrilla Insight for Authors: Include Video In Your Content Strategy

Include Video In Your Content Strategy
User generated video getting good views from niche audiences

It's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis.

Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.

During the week of February 3, YouTube's traffic surged above the combined traffic to all of the television network websites, reported LeeAnn Prescott of Hitwise in February..

This is a landmark event in the changing face of web traffic and entertainment consumption, now that entertainment seekers are now more likely to go to YouTube than any other television network or gaming website.

you tube vs network websites

Although you never had to learn how to make a VNR, you might have to learn how to make these online videos.

Being able to produce a good viral piece with a video camera or a using a program like Camtasia could put you ahead of the pack. If you are not going to learn to do it, find a social media agency that can produce these ideas for your clients or your company.

If you're in the LA area, or you're attending the PR Convergence conference in LA next week, come to the Social Media Club meeting. There is no charge and we'll be talking about these ideas.

It's 6 pm - 8 pm Wednesday May 16th at the Universal Hilton.

Social Technographics Can Guide Your Web Content Strategy
Forrester Research Puts Social Media Into Perspective

A new report from Charlene Li and Josh Bernhoff at Forrester Research says that most companies get involved in social media in a haphazard way - a blog here, a podcast there - with no coherent web content strategy based on audience needs.

Start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.
Forrester categorizes social computing behaviors into a ladder with six levels of participation; we use the term "Social Technographics" to describe analyzing a population according to its participation in these levels. Brands, Web sites, and any other company pursuing social technologies should analyze their customers' Social Technographics first, and then create a social strategy based on that profile.

The basis of "social technographics" is the level of consumer participation and they have developed a 'ladder' to show how to use this as a strategy guide.

Creators - publish web content 13%
Critics - comment on other's content 19%
Collectors - use RSS,social bookmarks and tags 15%
Joiners - use social networking sites 19%
Spectators - read blogs, listen to podcasts 33%
Inactives - not involved in any social media 52%

The report also offers insight into how Social Technographics profiles differ by primary life motivation, site usage, and even PC ownership.

Makes good sense to plan your social media and web content strategy around solid research on your target audiences. The basics of good marketing and PR still apply.

Editing Your Blog Posts as Articles
After you've posted daily on your key points of a concept, and written a summary with a call to action, it's time to gather the individual posts together and edit them as stand alone articles. Since they are already written,...

Editing the Full Article from Your Blog Posts
Continuing our series of blog posts about writing articles that can be used for many purposes (ezines, blogs, article directories, special reports), we come to the next part: how to edit the full article after you have created several stand...

Formatting an Article Into Adobe PDF
This is the next step in our serial writing project. Take your full article, after it is edited, and convert it to an Adobe PDF file. This preserves your formatting and content across all computer systems so that it can't...

Google Universal, News,Images and Video Even More Important to Your SEO Strategy
Google's new update to design and function means you have to search optimize images and video

google universal

Image from blog post at WebWare

May 16 was Google's Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site and the way the search engine finds and displays results.

Here are some comments from the experts:

“Google is integrating the results from several different kinds of searches - text, photos, video, news, books, etc. - onto one page. It may encourage searchers to increase their use of Google products that aren't getting as much attention. It's Google's way of making vertical search results more visible. And it means more work for you.” Developer Shed Weekly
“A major change to how Google presents search results, a revision to the "main" Google that weaves videos, news, books, and other results into the Web-page results you get.” PC world “Google’s universal search adds content such as relevant videos, images, news, and maps to standard Web links with search queries. Will this move spell the end of search engine marketing?” Information Week
“Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. Search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.” Search Engine Land

The old Google search results page has disappeared. News, images and video results are being displayed on page one along with web pages. In order to make room for these extra Google vertical results some of the current page one results get bumped off the page.

What does this mean for your SEO efforts? Content, content, content is more important than ever.

Create a constant flow of optimized news that gets picked up in Google News on your keywords
Make sure you use images as content and tag and optimize all images with keywords
Add video to your site where appropriate. Tag and optimize it for search.
Syndicate your content. Put your press releases, articles, images and video in an RSS feed for greater visibility

68% of the respondents said they believe that within three years their businesses will be making money on user-generated content
62% said they believe their companies will make money through advertising and sponsorships of social media
21% anticipate improved profits from subscriptions
18% expect profits from pay-per-play offerings
24% of respondents said they do not yet know how their businesses will profit from user-generated content.

The User-Generated Content - How About Just Content? report from InStat, which covers the worldwide market for User Generate content found that

Worldwide revenue from UGC content will increase from $80 million in 2006 to $1.6 billion in 2011.
Flash continues to be the output format of choice.
As more UGC content is viewed on the TV rather than the computer monitor, the impetus to both submit and receive higher quality content will translate to much larger files being uploaded and downloaded.

Roger Faxon, chief executive of EMI Music Publishing said the music industry is moving "from a sales model to a consumer consumption model or participation model, where its economics are predicated on the use patterns of consumers as opposed to the purchase patterns..."

Perhaps it's time your company took this view. But before you rush into social media, make sure you understand where your visitors and customers are on the social technographics ladder - see last post. A social media strategy is necessary to make this all work.

Photo courtesy of amanky

New Blog Coming
I’ve decided to start a new blog on niche marketing. It will be hosted on the same domain. I didn’t want to mess-up current search engine rankings and all, but my current blog is out-dated and most of the information shared here are also outdated. I need a platform where I can [...]

I’ve decided to start a new blog on niche marketing. It will be hosted on the same domain. I didn’t want to mess-up current search engine rankings and all, but my current blog is out-dated and most of the information shared here are also outdated. I need a platform where I can easily update old content as well. WordPress 2.1 will be my choice (again) and will use better category system so that you find information more easily.

Also, I’m going to be moving the current mailing system to aweber, a long delayed decision on this. So bear with me during the transition time.

Advertorials: Step 3 Explain the Problem
I just wrote about steps 1 and 2 to crafting an advertorial that persuades readers to buy or register for your product or service over at Biz Tips Blog. Just to review, those steps are: 1. Grab attention with a...

Branding Your Business on Blogging and Beyond Radio
Blogging and Beyond Season 2, Episode 6The Blog Squad, Patsi Krakoff and Denise Wakeman with guest expert Liz Goodgold of DUH! Marketing May 24, 2007, 3 pm PT (6 pm ET) Blog Talk Radio Business Branding for the Little Guys...

Where is Bo?
First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with [...]

First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with the blog content because I noticed that what my readers need is not “techniques” but rather, motivation and inspiration. I’ve tried to do both, and was kinda lost, to be honest. So, in 2007, I will make case studies and share the experience with you. I hope this will motivate you and inspire you to go after the things you desired to achieve.

Anyway, the main reason why I wasn’t able to come near the PC was that I’m in the progress of moving to a new house. To be more exact, we are moving back to one of my investment houses. We are going to sell the house we are currently living and move back to the one which has a big basement.

The reason for this move is to make a physical office for my online business company. Marketing Syndrome Inc. will have its physical office at a basement of my house :) Currently, I’m busy doing the renovation of the house and the office. It’s about 10 minutes from my current house and I’m making a trip daily to do some work. I have to hire contractors for some tasks, but I’m doing the most of the work myself. Ah! I know what you are thinking! Outsource! well, no. I’m doing it because I love doing house renovation with my wife. It’s our only hobby that we both enjoy doing :)

So, here is what I’m up to. If your goal is to earn a full-time income from niche marketing, working from home, make sure to come back to my blog. Because you will learn everything about it from this blog. I have a lot to share with you in this field and I barely scratched the surface. I haven’t share with you anything about my main affiliate campaigns that bring me the major portion of my income. You will read all about it for free in 2007.

I’m also exploring new ways to bring passive income online consistently, so I will be sharing this with you also. The software I’m currently exploring is called “Build A Niche Store“, which is believe to be a very effective tool for niche marketers. I will be testing this software thoroughly in January and February. So expect to hear more about it in the next posts.

Hey, Stupid! Can You Hear Me NOW?
Grab their attention. In fact, steal it. Get it away from everything else by rocking their boat. Heck, why not tip it over. What words can you use in your email subject line or sales copy title that will do...

Podcast Recommendation
I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy! Internet Business Mastery

I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy!

Internet Business Mastery

How Not To Email Me - or Anyone Else If You Want Results
We learn from other people's mistakes, so here goes a prime example of what not to write in an email message if you want to get results. First off, this person put Joan Stewart's name in the subject line: The...

Advertorials: Step 5- What's Your Solution?
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Are You Promoting or Educating?
Adam Urbanski's been teaching marketing for several years now and each time Denise and I are exposed to his wisdom, we come away with something new. This time, at his Attract Clients Like Crazy(tm) Boot Camp in Irvine last week,...

Please Update RSS FEED!
It’s here now, my new blog is ready. Please update your RSS feed to… http://feeds.feedburner.com/marketingsyndrome New blog is located at: http://www.marketingsyndrome.com/blog/ See you there!

It’s here now, my new blog is ready.

Please update your RSS feed to…

http://feeds.feedburner.com/marketingsyndrome

New blog is located at:

http://www.marketingsyndrome.com/blog/

See you there!

I Can’t Find a Niche Topic that I’m Passionate About!
This is one of the most asked questions from niche marketers. “Should I make a website that I’m passionate about?” or “Should I go where the money is made?” Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being [...]

This is one of the most asked questions from niche marketers.

“Should I make a website that I’m passionate about?” or

“Should I go where the money is made?”

Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being exchanged in that market, that would be wonderful. But it is not common to find one like that.

I’ve been marketing in the niche markets where I have absolutely no idea nor interest in. But I successfully pulled it and made great passive income from them. Because I was willing to sacrifice my comfort zone, I’m now able to go after what I’m passionate about. I no longer have to worry about if my new sites will be making money or not. I have sites that makes me absolutely no money. I made them just because I wanted to share my knowledge and interest with others.

So my answer to this commonly asked question is to go after the money, then you will be able to do what you are passionate about eventually.

Any other opinions welcomed. Please use the comment section.