Keys to Increasing Website Traffic

Keys to Increasing Website Traffic
The life and blood of any online business is one simple word �traffic�. It�s your life and blood. Let�s face it, it�s quite simple these days to build a website, even without any HTML knowledge. It�s... [Author: Mark Taylor - Site Promotion - December 12, 2006]

Podcasting : it's not all about a young audience
35 to 54's Index Above Average as Podcast Audience

When you see teenagers with iPods plugged into their ears, you might be tempted to think podcasting would only reach a young demographic.  Not so, says a comScore study, sponsored by Ad Infuse, People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.

Consumption of podcasts increases with both income and education. Individuals in households making at least $100,000 annually were 28 percent more likely than average to download podcasts, while college graduates were 25 percent more likely.

Where To Find Free Images For Your Web Marketing Campaign
The Web is flooded with million images. Try Google image search or my favorite Picsearch.com and know what I mean. You are tempted to grab the best images and use it for your website. And of course y... [Author: Roz Volv - Site Promotion - December 12, 2006]

How Google Video Search Engine can Solve 2 Major Website Owner's Problems
What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website? Answer: Use the awesome power of video. When Google bought out YouTube for 1.67 ... [Author: Jeff Davis - Site Promotion - December 12, 2006]

25 Simple Blog SEO and Traffic Tips
This is a nice concise list of 25 ways to greatly increase your blog's traffic and search rankings. 1) Content is king! 2) Submit your site to as many search engines as possible. After the initial... [Author: Jeremy Steele - Site Promotion - December 11, 2006]

How To Analyze Your Search Engine Competition
Analyzing a competitor�s web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may fe... [Author: Chris Taylor - Site Promotion - December 11, 2006]

Generating Traffic To Your Myspace Website
MySpace is an exciting online community where members can make new friends, reconnect with old friends, network or even find potential romantic partners. While there are some MySpace members who join... [Author: David Riewe - Site Promotion - December 12, 2006]

Google TrustRank and the Google Sandbox
Google's TrustRank and Google's Sandbox filters are often discussed in forums. How to manipulate these filters is widely debated and since google still recently is consitently pulling over 45 percent... [Author: Joe Whyte - Site Promotion - December 11, 2006]

Link Building Is One Of The Hardest Things To Do
"In the time spent roaming the Internet jumping from website to website, it strikes me that links is the only real method of travel. With a rather large number of directories and link schemes that ... [Author: Paul Walton - Site Promotion - December 11, 2006]

Google Universal, News,Images and Video Even More Important to Your SEO Strategy
Google's new update to design and function means you have to search optimize images and video

Image from blog post at WebWare

May 16 was Google's Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site and the way the search engine finds and displays results.

Here are some comments from the experts:

“Google is integrating the results from several different kinds of searches - text, photos, video, news, books, etc. - onto one page. It may encourage searchers to increase their use of Google products that aren't getting as much attention. It's Google's way of making vertical search results more visible. And it means more work for you.” Developer Shed Weekly

“A major change to how Google presents search results, a revision to the "main" Google that weaves videos, news, books, and other results into the Web-page results you get.” PC world “Google’s universal search adds content such as relevant videos, images, news, and maps to standard Web links with search queries. Will this move spell the end of search engine marketing?” Information Week

“Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. Search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.” Search Engine Land

The old Google search results page has disappeared. News, images and video results are being displayed on page one along with web pages.   In order to make room for these extra Google vertical results some of the current page one results get bumped off the page.

What does this mean for your SEO efforts? Content, content, content is more important than ever.

• Create a constant flow of optimized news that gets picked up in Google News on your keywords
• Make sure you use images as content and tag and optimize all images with keywords
• Add video to your site where appropriate. Tag and optimize it for search.
• Syndicate your content. Put your press releases, articles, images and video in an RSS feed for greater visibility

See Also

• Google 2.0 Google Universal
  Danny Sullivan's excellent overview of how Google Universal is affecting search results.
• Techmeme Google Universal
  Follow the discussion on Google Universal

Do You Know the Fastest Way to Get a High Page Ranking?
There are millions upon millions of websites on the internet. The majority of these site's have poor page rankings. Is your site one of them? Would you like to increase your page ranking? Silly quest... [Author: Terry Morris - Site Promotion - December 11, 2006]

Social Media Briefing While I am in DC

I am in DC for the Media Relations Summit 07.  I'll be speaking there on Monday at 2pm in a session on online news along with Jamie O'Donnell (Greg is in Toronto at SES Canada) and Lee Odden.  I will also be hosting a breakfast round table discussion on Social Media on Tuesday morning.

The conference is over late Tuesday.

I have been asked to do a two hour session on the use of social media in a PR campaign on Wednesday morning and I have agreed to stay an extra day in DC. This is not related to the conference at all - it was organized by Mark Anderson and Associates.

If you are in the DC area and you would like to attend this session there are 5 spots still available. There is no charge to attend.  It is from 10 am to 12:15pm.

Email me if you would like an invite.  sally at press-feed dot com.