Life is in Perpetual Beta, So Why Not Business?
Life is in Perpetual Beta, So Why Not Business?
Life is a perpetual beta. In childhood, you're in alpha mode. You're just trying to find your footing, much like a technology product that's got lots of bugs. From adolescence onwards, you're in a perpetual beta mode. As an adult...
Article Writing Mindset
Ed writes: First of all how do you write Articles? Second is how do you start writing articles in your mindset? Chris Knight responds: Invest a night of reading a few hundred articles in the Writing Articles or Article Marketing category to discover many different views about how to write articles. Next, the mindset of an article [...]
Ed writes:
First of all how do you write Articles? Second is how do you start writing articles in your mindset?
Chris Knight responds: Invest a night of reading a few hundred articles in the Writing Articles or Article Marketing category to discover many different views about how to write articles. Next, the mindset of an article writer will become evident to you when know have an article writing plan and know why you’re working the plan (ie: What’s your end outcome?).
Rose Marie asks:
If I write an article and submit it to ezinearticles.com, can I also use the article on my website or is that considered “duplicate content”?
Chris Knight responds: We require that any article you submit to EzineArticles be an original article that you wrote and have an exclusive right to the article (meaning we won’t find the same article anywhere else on the net under someone else’s name) but the article does not have to be exclusive to us. Many members have told us they do all kinds of tests and we hear pretty consistently that it does and doesn’t matter if you do what you propose. Many experts on this issue have been encouraging others to have one set of unique content on your website and another set of unique content for your article syndication activities. Also, see this blog entry: Web Content Mix Strategy
Ted asks:
What is more important for article submissions - keyword optimization or compelling narrative?
Chris Knight responds: Compelling narrative with a subtle level of keyword intelligence is best. Most people over do the SEO thing and we recommend that you focus on writing for your ideal reader.
M asks:
I wonder to know if in short essays citation is essential or not?
Chris Knight responds: For the typical article found on our site and due to the syndication nature of how EzineArticles works, we recommend that you don’t use 3rd party sources for any of your content even if you have a fair use doctrine claim to the right to do it. Life becomes very complicated when your cited source complains. Therefore, citation is not necessary because we recommend that you don’t include works from others in your articles.
YPN vs Adsense
David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot. Very interesting read, please check it out. Making Money with YPN
David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot.
Very interesting read, please check it out.
Protected: Christmas Keywords Extracted from My Own Sites
There is no excerpt because this is a protected post.
What Happened to the Adsense Template Page?
I have a sad news today. I’ve decided to take down one of the most visited pages and high ranked page from my domain. I know many of you’ve been using it and recommending it at various forums around the world, but due to the recent change in Adsense’s policy, I’ve decided to [...]
I have a sad news today. I’ve decided to take down one of the most visited pages and high ranked page from my domain. I know many of you’ve been using it and recommending it at various forums around the world, but due to the recent change in Adsense’s policy, I’ve decided to take it down permanently.
The URL is:
http://www.marketingsyndrome.com/adsensetemplates/
I’ve put up some free downloads there for future visitors.
Thanks for your support for sharing the template with your list members and blog readers. If you have no idea what I’m talking about, don’t worry about it :)
Bo
Click Tracking For Your Articles
A sneak peek behind the scenes in the EzineArticles developer lab: We’ve been beta-testing a new click analytics custom tool that tracks how many times every URL in your article body and resource box gets clicked. After we’re certain this feature is ready to roll out, the data will be added to your article reports. ETA [...]
A sneak peek behind the scenes in the EzineArticles developer lab: We’ve been beta-testing a new click analytics custom tool that tracks how many times every URL in your article body and resource box gets clicked.
After we’re certain this feature is ready to roll out, the data will be added to your article reports. ETA is most likely this month as the feature is working excellent in early tests.
The objective: Be able to help our members with performance metrics that show how well their articles are generating traffic referrals from EzineArticles without interfering with the URLs themselves to track the clicks.
Once authors have this information, many will begin thinking about ways to transform their articles to perform better in terms of converting more of the traffic to their articles from us back to their website…and thus we hope the innovative nature of this enhancement will create more member loyalty resulting in more quality original article submissions. Example: If you knew numerically how much value EzineArticles was providing your website directly, this information will help you to justify more article writing time vs. competing priorities for your time. :)
Yes Yes Yes, we know you want to know who is picking up your articles. No, this feature is not going to tell you this. This analytics feature is more about showing you how well your articles are converting our traffic back to your website…so it’s more like end-user analysis vs. Ezine Publisher syndication analysis. Make sense?
Any feedback for how you might want to utilize this click analytics information?
How can/should we differentiate between your self-serving active links vs. your non-self-serving active links in the reports?
Do you want to see the total clicks to all URLs in the ARTICLE BODY *AND* RESOURCE BOX or is there value in seeing this broke out into two separate stats?
Podcast Recommendation
I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy! Internet Business Mastery
I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy!
New Keyword Holiday Queue Manager
We have been very quiet as our team has been *heads down* on too many projects to list, but one we will be testing for the first time on the days leading up to Father’s Day: Here’s the problem: A major holiday is upon us and a few dozen authors will submit articles either the few [...]
We have been very quiet as our team has been *heads down* on too many projects to list, but one we will be testing for the first time on the days leading up to Father’s Day:
Here’s the problem: A major holiday is upon us and a few dozen authors will submit articles either the few days prior to or on the holiday itself. Normally they would get approved in the normal course of business, but these articles are very timely for our readers and therefore should be given priority.
Thus, we created a system that will allow us to prioritize holiday articles that are sent in late to be given priority on the days prior to or on the day of the holiday if an editor chooses to work that day.
Yes, it is better to send in holiday themed articles at least 7-21 days prior to a holiday, if not sooner.
Where is Bo?
First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with [...]
First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with the blog content because I noticed that what my readers need is not “techniques” but rather, motivation and inspiration. I’ve tried to do both, and was kinda lost, to be honest. So, in 2007, I will make case studies and share the experience with you. I hope this will motivate you and inspire you to go after the things you desired to achieve.
Anyway, the main reason why I wasn’t able to come near the PC was that I’m in the progress of moving to a new house. To be more exact, we are moving back to one of my investment houses. We are going to sell the house we are currently living and move back to the one which has a big basement.
The reason for this move is to make a physical office for my online business company. Marketing Syndrome Inc. will have its physical office at a basement of my house :) Currently, I’m busy doing the renovation of the house and the office. It’s about 10 minutes from my current house and I’m making a trip daily to do some work. I have to hire contractors for some tasks, but I’m doing the most of the work myself. Ah! I know what you are thinking! Outsource! well, no. I’m doing it because I love doing house renovation with my wife. It’s our only hobby that we both enjoy doing :)
So, here is what I’m up to. If your goal is to earn a full-time income from niche marketing, working from home, make sure to come back to my blog. Because you will learn everything about it from this blog. I have a lot to share with you in this field and I barely scratched the surface. I haven’t share with you anything about my main affiliate campaigns that bring me the major portion of my income. You will read all about it for free in 2007.
I’m also exploring new ways to bring passive income online consistently, so I will be sharing this with you also. The software I’m currently exploring is called “Build A Niche Store“, which is believe to be a very effective tool for niche marketers. I will be testing this software thoroughly in January and February. So expect to hear more about it in the next posts.
Keyword Density in Articles Question
Rick writes in and asks: How should I calculate keyword density for my articles and what should it be, ideally? I’ve looked all over your site and can’t find any recommendation. It’s important, right? Rick, is it important? Short answer = No. If anything, it’s been abused and we reject content that is over-keyword or key phrase [...]
Rick writes in and asks:
How should I calculate keyword density for my articles and what should it be, ideally? I’ve looked all over your site and can’t find any recommendation. It’s important, right?
Rick, is it important? Short answer = No. If anything, it’s been abused and we reject content that is over-keyword or key phrase optimized because it’s too *gamey* of a practice or of no obvious value to the reader.
In the EzinePublisher view of every article (you’ll find this in the upper right article tools section of each article), we have been providing Statistically Improbable Words and Statistically Improbable Phrases, but I’m not convinced that this information provides any value to anyone.
Some of the dumb things we’ve seen members do when they get the “keyword density is a secret bug”:
They will send in a 500 word article with the same keyword or keyphrase repeated 21 times or worse, they will BOLD only the keyword or keyphrase. It sticks out like a bad date.
They will start every sentence with the keyword or keyphrase they are gunning for.
They will insert keywords or keyphrases in non-grammatically correct ways. Example: You can save money mybrand loans is the way.
Keyword Density Conclusion:
Being keyword dense or keyphrase dense is dumb and it destroys your credibility with the reader and with us. There is nothing wrong with being ‘keyword density’ aware, but don’t build your articles around any keyword density metric… instead, build your articles around providing the most useful value for your ideal reader.
New Blog Coming
I’ve decided to start a new blog on niche marketing. It will be hosted on the same domain. I didn’t want to mess-up current search engine rankings and all, but my current blog is out-dated and most of the information shared here are also outdated. I need a platform where I can [...]
I’ve decided to start a new blog on niche marketing. It will be hosted on the same domain. I didn’t want to mess-up current search engine rankings and all, but my current blog is out-dated and most of the information shared here are also outdated. I need a platform where I can easily update old content as well. WordPress 2.1 will be my choice (again) and will use better category system so that you find information more easily.
Also, I’m going to be moving the current mailing system to aweber, a long delayed decision on this. So bear with me during the transition time.
Bo
Delivering on Your Article Title Promise
Your article title is more than just an accurate description about what the reader will find in your article body, as it’s a promise you make to build a trust relationship with your readership (prospective & current clients). Today, reflect on how well you’ve been delivering on your article title promise(s): Did you fulfill your readers expectations [...]
Your article title is more than just an accurate description about what the reader will find in your article body, as it’s a promise you make to build a trust relationship with your readership (prospective & current clients).
Today, reflect on how well you’ve been delivering on your article title promise(s):
- Did you fulfill your readers expectations in the article body?
- Did you answer the question you posed in your article title?
- Does every paragraph of your article in some way relate to delivering on what you promised in the title?
- Are you wasting the readers time by purposely baiting them with a juicy title and lots of filler in your article body?
- Does your article GET TO THE POINT? (instead of rambling on and on and on?)
- Are you an expert who delivers more value in the article body than you expect to receive in return?
- Did you bite off more than you can deliver in your article title? Should you narrow your topic further?
Having a very smart article title is the key to hooking more readers, but the article title is only the envelope in your article marketing campaign. What’s inside your article envelopes will determine if the reader is satisfied enough to begin to understand and/or trust you. Violate that trust and you’ll have a reader who will feel cheated for having wasted his or her time with your article.
Additional reading on this topic:
How do you ensure that your articles deliver on the promise you made in your article titles?
The Attention Crash
If you want to learn how to blog, go read Marc Andreessen's new weblog. I haven't absorbed many other blogs as deeply as a I have his - at least since he started writing it a few weeks ago. Marc...
DIY PR: Bob Villa Doesn't Always Know Best
Guy Kawasaki's blog has had a couple of interesting posts on guest posts on PR. The first explains why client-agency relationships sour. The second more important post, on DIY PR, is authored by the CEO of Redfin. He has done...
Sneak peak of my new blog
It’s about time I give you an update about my new blog. The basic design has been done, but I’m still working on the content. I want to fill it up with great content before I show it to you. The main difference will be that you will find step-by-step to building a [...]
It’s about time I give you an update about my new blog. The basic design has been done, but I’m still working on the content. I want to fill it up with great content before I show it to you.
The main difference will be that you will find step-by-step to building a money making site. You will be given the exact steps which I follow to make a profitable website, plus website templates that I use. You will find them under tutorial series. I’m sharing the stuff that you don’t find in paid stuff.
I know the screenshot is blur and too small, but I can’t disclose it yet :) Talk to you soon.
Article Title Tip - Fear Inducement Gone Wrong
Tonight I saw an article titling convention or style that received complaints and I thought everyone could learn from it as a short case-study. What the author did: After his article title, he would add a call to action such as “- An Absolute Must Read For You!” or “- You Don’t Want To Miss This!” [...]
Tonight I saw an article titling convention or style that received complaints and I thought everyone could learn from it as a short case-study.
What the author did: After his article title, he would add a call to action such as “- An Absolute Must Read For You!” or “- You Don’t Want To Miss This!” or “- You Must Know This” or “- A Definitely Want To Know This”…and it goes on.
My theory on why it caused complaints: Because it’s insulting… and if the articles were good, they would not need an “urgency inducing agent” / fear inducing style like this to make them worth reading. It could just be me as I was turned off by the style as well. I perceived it as communicating: “You may be a dumb reader and because you are dumb, you don’t know what’s good for you, so let me tell you what’s good for you: reading my article.”
Agree/Disagree?
Please Update RSS FEED!
It’s here now, my new blog is ready. Please update your RSS feed to… http://feeds.feedburner.com/marketingsyndrome New blog is located at: http://www.marketingsyndrome.com/blog/ See you there!
It’s here now, my new blog is ready.
Please update your RSS feed to…
http://feeds.feedburner.com/marketingsyndrome
New blog is located at:
http://www.marketingsyndrome.com/blog/
See you there!
Headline Tips For How To Articles
EzineArticles Expert Author Joan Stewart (AKA the Publicity Hound) wrote this excellent article about 2 years ago, and yet it’s still brilliant today: How to Write Headlines for How-to Articles The only strategy that I’d add to her excellent headline list is to make sure you expand the length of your article title. This provides more [...]
EzineArticles Expert Author Joan Stewart (AKA the Publicity Hound) wrote this excellent article about 2 years ago, and yet it’s still brilliant today: How to Write Headlines for How-to Articles
The only strategy that I’d add to her excellent headline list is to make sure you expand the length of your article title. This provides more hooks to capture more attention from potential readers and makes it easier for readers to know what your article will be about should they only see your article headline by itself (in an RSS reader for example).
links for 2007-06-13
Rocky Mountain News - Denver and Colorado's reliable source for breaking news, sports and entertainment: Other Sports More sports figures find way to weave their words onto the Web (tags: Sports Blogs)...
Localized Article Writing
We’ve been talking about the Dangers of Geo-Writing Efficiency — meaning, to encourage authors who write articles that are localized, to do so in a way that has integrity. Today, I’ve got another example of what not to do to share: Don’t create 50 articles about how to find a lawyer in every MSA (Metropolitan Statistical Area) [...]
We’ve been talking about the Dangers of Geo-Writing Efficiency — meaning, to encourage authors who write articles that are localized, to do so in a way that has integrity.
Today, I’ve got another example of what not to do to share:
Don’t create 50 articles about how to find a lawyer in every MSA (Metropolitan Statistical Area) where the body of the article is nearly identical with nothing unique added about the localized area being presented.
Our software had squashed this practice by rejecting near duplicate content submissions, but authors got more creative and bought article rewriting packages that allowed their articles to slip through our system… until now as we’ve rewritten the software again to combat this practice.
As a guideline for those who write localized or geo-targeted articles, 90-97% of your article body must be unique content not found elsewhere.
Million Permission-Based Email Alerts
A new milestone was achieved in May 2007: For the first time ever, we sent over 1 million emails to the 48,909 permission-based subscribers of the EzineArticles daily new article email alerts (407 different lists, one for each niche). About 6-7 months ago, we made a decision to raise the profile of the email alert option because [...]
A new milestone was achieved in May 2007:
For the first time ever, we sent over 1 million emails to the 48,909 permission-based subscribers of the EzineArticles daily new article email alerts (407 different lists, one for each niche).
About 6-7 months ago, we made a decision to raise the profile of the email alert option because of an internal goal to reach 100,000+ unique subscribers by the end of 2007. Subscribers can join any of the daily email alerts via the main subscription page for all lists, the category view for each category near the top of the page, and in each article on the lower left navigation.
It’s our job to make sure we deliver you the highest level of exposure and impact for every article submission accepted…and the daily email alerts component of the EzineArticles System is one way we help you find a very pre-qualified set of visitor to your newest articles. :-)
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