links for 2007-06-22

links for 2007-06-22
Insider Chatter by Donna Bogatin Donna Bogatin's new blog (she was formerly with ZDnet) (tags: Media Search Advertising Web2.0)...

Google Universal, News,Images and Video Even More Important to Your SEO Strategy
Google's new update to design and function means you have to search optimize images and video

Image from blog post at WebWare

May 16 was Google's Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site and the way the search engine finds and displays results.

Here are some comments from the experts:

“Google is integrating the results from several different kinds of searches - text, photos, video, news, books, etc. - onto one page. It may encourage searchers to increase their use of Google products that aren't getting as much attention. It's Google's way of making vertical search results more visible. And it means more work for you.” Developer Shed Weekly

“A major change to how Google presents search results, a revision to the "main" Google that weaves videos, news, books, and other results into the Web-page results you get.” PC world “Google’s universal search adds content such as relevant videos, images, news, and maps to standard Web links with search queries. Will this move spell the end of search engine marketing?” Information Week

“Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. Search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.” Search Engine Land

The old Google search results page has disappeared. News, images and video results are being displayed on page one along with web pages.   In order to make room for these extra Google vertical results some of the current page one results get bumped off the page.

What does this mean for your SEO efforts? Content, content, content is more important than ever.

• Create a constant flow of optimized news that gets picked up in Google News on your keywords
• Make sure you use images as content and tag and optimize all images with keywords
• Add video to your site where appropriate. Tag and optimize it for search.
• Syndicate your content. Put your press releases, articles, images and video in an RSS feed for greater visibility

See Also

• Google 2.0 Google Universal
  Danny Sullivan's excellent overview of how Google Universal is affecting search results.
• Techmeme Google Universal
  Follow the discussion on Google Universal

links for 2007-06-19
Blog Law » 12 Important U.S. Laws Every Blogger Needs to Know (tags: Blogs Law) YouTube - Eric Schmidt at the Paley Center - World Economic Forum Video from Eric Schmidt's interview at the event I attended last week on...

Social Media Briefing While I am in DC

I am in DC for the Media Relations Summit 07.  I'll be speaking there on Monday at 2pm in a session on online news along with Jamie O'Donnell (Greg is in Toronto at SES Canada) and Lee Odden.  I will also be hosting a breakfast round table discussion on Social Media on Tuesday morning.

The conference is over late Tuesday.

I have been asked to do a two hour session on the use of social media in a PR campaign on Wednesday morning and I have agreed to stay an extra day in DC. This is not related to the conference at all - it was organized by Mark Anderson and Associates.

If you are in the DC area and you would like to attend this session there are 5 spots still available. There is no charge to attend.  It is from 10 am to 12:15pm.

Email me if you would like an invite.  sally at press-feed dot com.

Include Video In Your Content Strategy
User generated video getting good views from niche audiences

It's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis.

Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.

During the week of February 3, YouTube's traffic surged above the combined traffic to all of the television network websites, reported LeeAnn Prescott of Hitwise in February..

This is a landmark event in the changing face of web traffic and entertainment consumption, now that entertainment seekers are now more likely to go to YouTube than any other television network or gaming website.

Although you never had to learn how to make a VNR, you might have to learn how to make these online videos.

Being able to produce a good viral piece with a video camera or a using a program like Camtasia could put you ahead of the pack. If you are not going to learn to do it, find a social media agency that can produce these ideas for your clients or your company.

If you're in the LA area, or you're attending the PR Convergence conference in LA next week, come to the Social Media Club meeting. There is no charge and we'll be talking about these ideas.

It's 6 pm - 8 pm Wednesday May 16th at the Universal Hilton.

Content That Finds You (Part I)
For pretty much as long as the Internet has been part of our lives, pundits have been talking about smart technology that's able to surface content that interest you. This was one of the ideas behind General Magic in the...

links for 2007-06-24
Update from the Jot Team - Google Groups Looks like Google getting closer to launch JotSpot far and wide. (tags: JotSpot Wikis Google)...

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

links for 2007-06-18
DISH Network TV Search Gadget (tags: tv Widgets Google iGoogle) Google Slideshow Gadget A simple slide show that uses the Google AJAX Feed APIs. (tags: Google Ajax API Widgets iGoogle) comScore Launches Widget Metrix comScore has compiled its first top...

Blogger Survey On Sourcing and Using News Content
SNCR and Marketwire reach out to bloggers

This week Marketwire and the Society for New Communication Research (SNCR) launched a survey to find how bloggers prefer to source and use news content.  As a Senior Fellow of SNCR I am conducting and tabulating the survey.  We will present the findings later in the year at the SNCR Symposium.

When Marketwire first broached the subject of getting feedback from bloggers on what they really need and want  in terms of news content I was keen to get involved. And it has developed into a differnt kind of survey - although we have the usual formal survey questions, it has started a conversation with many of the bloggers about news content in mainstream media and in the blogosphere.  I am learning a lot.

What we need now is for many more bloggers to get involved and take the survey.

And if you have other ideas and comments jump right in and let me know.

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.