Social Media Briefing While I am in DC

Social Media Briefing While I am in DC

I am in DC for the Media Relations Summit 07.  I'll be speaking there on Monday at 2pm in a session on online news along with Jamie O'Donnell (Greg is in Toronto at SES Canada) and Lee Odden.  I will also be hosting a breakfast round table discussion on Social Media on Tuesday morning.

The conference is over late Tuesday.

I have been asked to do a two hour session on the use of social media in a PR campaign on Wednesday morning and I have agreed to stay an extra day in DC. This is not related to the conference at all - it was organized by Mark Anderson and Associates.

If you are in the DC area and you would like to attend this session there are 5 spots still available. There is no charge to attend.  It is from 10 am to 12:15pm.

Email me if you would like an invite.  sally at press-feed dot com.

Include Video In Your Content Strategy
User generated video getting good views from niche audiences

It's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis.

Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.

During the week of February 3, YouTube's traffic surged above the combined traffic to all of the television network websites, reported LeeAnn Prescott of Hitwise in February..

This is a landmark event in the changing face of web traffic and entertainment consumption, now that entertainment seekers are now more likely to go to YouTube than any other television network or gaming website.

Although you never had to learn how to make a VNR, you might have to learn how to make these online videos.

Being able to produce a good viral piece with a video camera or a using a program like Camtasia could put you ahead of the pack. If you are not going to learn to do it, find a social media agency that can produce these ideas for your clients or your company.

If you're in the LA area, or you're attending the PR Convergence conference in LA next week, come to the Social Media Club meeting. There is no charge and we'll be talking about these ideas.

It's 6 pm - 8 pm Wednesday May 16th at the Universal Hilton.

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Google Universal, News,Images and Video Even More Important to Your SEO Strategy
Google's new update to design and function means you have to search optimize images and video

Image from blog post at WebWare

May 16 was Google's Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site and the way the search engine finds and displays results.

Here are some comments from the experts:

“Google is integrating the results from several different kinds of searches - text, photos, video, news, books, etc. - onto one page. It may encourage searchers to increase their use of Google products that aren't getting as much attention. It's Google's way of making vertical search results more visible. And it means more work for you.” Developer Shed Weekly

“A major change to how Google presents search results, a revision to the "main" Google that weaves videos, news, books, and other results into the Web-page results you get.” PC world “Google’s universal search adds content such as relevant videos, images, news, and maps to standard Web links with search queries. Will this move spell the end of search engine marketing?” Information Week

“Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. Search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.” Search Engine Land

The old Google search results page has disappeared. News, images and video results are being displayed on page one along with web pages.   In order to make room for these extra Google vertical results some of the current page one results get bumped off the page.

What does this mean for your SEO efforts? Content, content, content is more important than ever.

• Create a constant flow of optimized news that gets picked up in Google News on your keywords
• Make sure you use images as content and tag and optimize all images with keywords
• Add video to your site where appropriate. Tag and optimize it for search.
• Syndicate your content. Put your press releases, articles, images and video in an RSS feed for greater visibility

See Also

• Google 2.0 Google Universal
  Danny Sullivan's excellent overview of how Google Universal is affecting search results.
• Techmeme Google Universal
  Follow the discussion on Google Universal

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Podcasting : it's not all about a young audience
35 to 54's Index Above Average as Podcast Audience

When you see teenagers with iPods plugged into their ears, you might be tempted to think podcasting would only reach a young demographic.  Not so, says a comScore study, sponsored by Ad Infuse, People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.

Consumption of podcasts increases with both income and education. Individuals in households making at least $100,000 annually were 28 percent more likely than average to download podcasts, while college graduates were 25 percent more likely.

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