Web Content: Bringing Readers to Your Company for Results

Web Content: Bringing Readers to Your Company for Results
All people and organizations - nonprofits, rock bands, political advocacy groups, companies, independent consultants, everyone - possess the power to elevate themselves on the Web to a position of importance.-- David Meerman Scott, The New Rules of Marketing PR, (p....

So long, farewell, and thanks!

Blogging is still hot, and I’m still hot on blogging, but I’m pretty much tapped out when it comes to blogging about blogging. From this point on, I may update this blog periodically, but—officially—I’m retiring it.

Don’t get me wrong! My book, Buzz Marketing with Blogs for Dummies, is still a great resource for blogging! I put a lot of time, energy and experience into that book, and I’m so pleased by how well it has remained current and useful. (I shouldn’t have done such a good job, since Wiley might have asked me to write a new edition if it hadn’t held up so well!) It’s not retiring! This is merely a reflection of my desire to make more blogs, and talk about them a little less.

Thanks for being such great readers. For now, hasta la vista, baby!

White Papers: Articles on Steroids
White Papers: The Ultimate Lead Generator(34:31 min) Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman With Guest Expert: Michael A. Stelzner, White Paper Source and author of Writing White Papers: How to Capture Readers...

Talking to Other Dummies Authors

I’m in San Francisco for the first ever Dummies Authors Conference. There are about 50 Dummies authors here, and the day is packed with discussions about marketing books, the uses of agents, and general Dummies best practices. It’s going to be an interesting day! You can check out the agenda here.

There’s been a bunch of press already, but the most exciting news of the day is that the conference is up for being featured on the Evening News with Katie Couric. In fact, you can actually vote to send Steve Hartman to the conference tomorrow by going to http://www.cbsnews.com and clicking on Assignment America. We’re up against some guy who can talk really fast and a California prison program to send female juvenile delinquents to finish school ("Can etiquette, fashion and dance really set a girl straight?"). Wouldn’t you rather get the inside scoop on the For Dummies books? Of course you would. Go vote.

And, if I haven’t convinced you already, check out the other press coverage today:

• SFGate.com: 50 authors get smart about ‘Dummies’
• San Jose Mercury News: Brainy ‘Dummies’ writers hold ‘unconference’ in S.F.

Here’s a nice quote from the SFGate.com article:

The “dummies” label could be the weirdest aspect of the whole franchise, as the authors are not really supposed to assume their readers are dumb, just uninformed. The publisher, in an official statement on the matter, calls it a “term of endearment.”

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How to Lure Prospects with Words: Using White Papers to Attract New ClientsTeleseminar with Michael A. Stelzner and The Blog SquadWednesday, June 6th, 20075 pm ET (2 pm PT)Register now at http://www.blogsquadteleseminars.com/wp/ One of the biggest challenges for consultants and...

My “Blogging Software is Revolutionary” Rant

On Saturday I gave a presentation at Northern Voice (a Vancouver-based blogging conference) about blogging software and how it can and should be used for building Web sites are more than just a blog, or perhaps look nothing like a blog.

The session was podcasted here, and I’ve pasted in my talk outline below. The site we built during the session is here: http://bloggingworkshop.com/. Enjoy!

Not Just for Blogs

I think blogging is revolutionary. I think this because it is capable of building community and relationships, of informing, of entertaining… but when it comes right down to it, the thing that I think is so mind-blowing about blogging is the software. That, and the price of that software.

I started making Web sites in 1994. At that point, and for a long, long time, the vast majority of Web sites were built by making HTML files, potentially hundreds and hundreds of HTML files.� My first job was with the L.A. Times Web site, and when we wanted to change the design in any way - from the wording of something in the navigation to the color of the links - you did it on a file by file basis. Every single page had to be opened, changed, saved, and then put onto the Web server again. Needless to say we didn’t do a lot of little changes.

As the Web evolved, so did the software solutions. If you were a big Web site company with a lot of money, you hired people to build you something better: a database-driven Web site. With a databased site you could build pages as they were needed. At the L.A. Times that meant that when someone clicked on a link for a news story, the database found that story, pulled it out, and plunked it into a template. The ground-breaking thing for the worker bees was that there weren’t individual files sitting around anymore: if you wanted to make a change to the site design you made it to the template and the next time someone looked at a story, boom, they got the new template. It made things easier for the developers and that in turn made things easier for the site’s visitors, because the developers could then spend time on other stuff, like content. It made other good stuff possible, too, like search, like archives, like content sorting by category.

That was what you did if you were a big company. If you were a little buy, or an individual, and you didn’t have the big bucks to spend, you still had masses of HTML files sitting around, and things like search were really out of your reach.

Then along comes blogging software.

What is blogging software? Well, at heart, it’s a database. You put the content in, it goes into a database. When it gets displayed, that content is dropped into a template. Sound familiar? This is why so many blog sites look the same from page to page - the home page looks just like a permalink page, except for the content of the actual blog posts. The templates are the same.

And most blogging software came with bells and whistles: search, archives, RSS feeds… it was all built in. You didn’t need any special expertise to set it up, and with a lot of blogging software you could get started in minutes. Best of all was the price. What the big companies spent hundreds of thousands on, you could get for free with Blogger. Even the blog software that did cost money was relatively inexpensive. For $200 or so, you had everything you needed.

As long as what you needed was a blog, you were set.

Well, my big message today is that if you invest some time and learning, you can make a blog software work for more than a blog. You can build any Web site using blog software, and if you do it right, no one will be the wiser.

Let’s look at some examples of what I mean. (A little caveat, I’m going to show you mostly business Web sites because those are the kinds of Web sites I’m hired to create, but the principles are the same whether you have a “brand” or not.)

Thomas Paul Fine Art
http://www.tpaulfineart.com
Rejuvenile by Christopher Noxon
http://www.rejuvenile.com
Truthdig
http://www.truthdig.com
Mani’s Bakery
http://www.manisbakery.com

Blog software can really revolutionize the maintenance issues for a web site, and make it easier to redesign (a reality we can’t ignore) as well, but that doesn’t mean every web site needs to run off of blog software. Small web sites with mostly unique page layout won’t be able to make easy use of blog software.

But any site that needs to be easy to update (perhaps by multiple people), has some standardization of presentation, and can work with a template approach.

Is it easy? Well, yes and no. Get the right blog software, and have the right know-how and it’s not a big deal. But if you aren’t willing to learn some code and invest some time… it’s hard. There are people you can hire to set up a site for you, that’s for sure.

Now, the components of blog software: usually you have:

• publishing interface
• admin and setup stuff
• templates

I’m showing you pMachine’s Expression Engine, but many different kinds of blog software can be adapted for this kind of site. It’s important to choose blog software that gives you access to the templates! Wordpress.com isn’t going to do, and only the Typepad Pro level will work for you. If you can find software that can handle multiple blogs, so much the better. The reason I really love EE is that each “blog” can be customized, and because of all the extra components—mailing list, poll, photo gallery, forum module.

For this demo, I’ve chosen one of the templates that EE provides and I’m going to customize it. First, let’s deal with the Admin side and set up our publishing interface:

• Edit the blog preferences
• Set up custom fields
• Put in a sample post
• Set up categories

Next, let’s get rid of stuff in the template we don’t want.

And finally, let’s substitute a few things in the blog software code.

Voila!

links for 2007-06-13
Rocky Mountain News - Denver and Colorado's reliable source for breaking news, sports and entertainment: Other Sports More sports figures find way to weave their words onto the Web (tags: Sports Blogs)...

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Twitter, twitter

Looking for a fun widget to add to your site? I like the new site called “Twitter.”

On Twitter, you quickly share just a little one liner about what you’re currently up to.� Then it notifies your close friends about what you’re up to.� It’s a nice way to feel connected to someone without feeling like you’re intruding.

Susie has added a Twitter badge to this blog, but your twitter status also gets sent via AIM or GTalk, or can be see on twitter itself.

It’s quick to sign up and fun.� Let me know if you join!

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The Attention Crash
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Has GoDaddy Started Hiding Whois Contact Information?
I was checking information about a domain today, and noticed that GoDaddy seems to have changed their response to send people to their Web site.  No longer can I get the information I need through a simple unix command, in text format with no advertising.

I was checking information about a domain today, and noticed that GoDaddy seems to have changed their response to send people to their Web site.� No longer can I get the information I need through a simple unix command, in text format with no advertising:

[Travis-Smith-Computer:~] nep% whois spacesindoorsandout.com

Whois Server Version 2.0

Domain Name: SPACESINDOORSANDOUT.COM
Registrar: GO DADDY SOFTWARE, INC.
Whois Server: whois.godaddy.com
Referral URL: http://registrar.godaddy.com
Name Server: DNS50-2.NEXCESS.NET
Name Server: DNS50-1.NEXCESS.NET
Status: REGISTRAR-LOCK
EPP Status: clientDeleteProhibited
EPP Status: clientRenewProhibited
EPP Status: clientTransferProhibited
EPP Status: clientUpdateProhibited
Updated Date: 30-Nov-2006
Creation Date: 28-Jan-2004
Expiration Date: 28-Jan-2007

>>> Last update of whois database: Mon, 04 Dec 2006 13:43:00 EST <<<

Registrant:
Spaces Indoors & Out

Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Name: SPACESINDOORSANDOUT.COM

Domain servers in listed order:
DNS50-1.NEXCESS.NET
DNS50-2.NEXCESS.NET

For complete domain details go to:
http://who.godaddy.com/whoischeck.aspx?Domain=SPACESINDOORSANDOUT.COM

It’s only when I go to their Web site that I can get the contact information for Registrant, Administrative, Billing and Technical Contact.

While I’m sure they did this to “cut down on spam” or something like that, I find it an unacceptable tradeoff that makes it harder for me to administer domains.� And I think it might be a violation of their duties as a domain registrar.