Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Friday, August 24, 2007

It takes time to build a personal library. First of all you need to know where are you planning to keep your books and then have in mind what it is you are trying to create in it. To me is a refuge I could go to anytime I want. In it I have all kinds of books that interest me at different moments in my life. From parenting to marketing, inspirational, romance, a little bit of mystery and reference books.

I've been building my libray for many years and it always come the time when I need to part from some books in order to make room for others. It's not an easy task. Right now I'm clearing up the books I use for education that I no longer need. I have couple of boxes filled up with the intention to sell them and buy new books.

When it comes to choose books is not only the genre I'm paying attention to but the author, reviews and bookcover design of the book. The bookcover is the first thing that grabs my attention, then comes the book description on the backcover of the book. I open the book and look for any reviews and look at the table of contents. If the book is fiction I usually read the first page also. All of this helps me decide if I should get the book or not. As authors we need to look into the details as we put together our books. If you self-publish your book you have a lot of jobs to do. You need to take charge to inform yourself of all the facets of writing, publishing and marketing. You can also do a search for professionals to help you with different facets of the pre-publishing jobs like editing, formatting and reviewing. Graphic designers can help you design your bookcovers, marketing materials, or website.

So the next time you stop by the bookstore pay attention to what grabs your attention and try to notice why it did. Look at the details, it will help you when you are developing your books.

Feel free to tell me what are the most challenging things you had to deal with in the publication of your book and what you learned from them.

Clary Lopez, CEO/Founder
Guerrilla Marketer's Cafre - Free Book Promotion

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