Guerrilla Insight for Authors: How Google's Acquisition of FeedBurner Will Change RSS Marketing

How Google's Acquisition of FeedBurner Will Change RSS Marketing

While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well.

So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won't go into the details of the acquisition, as you can read more about it at the FeedBurner blog and just by following the news at Google News.

Here, we'll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:)

1. RSS Metrics Will Finally Become Integrated With Web Metrics

In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc.

Although you could already do all of this with RSS, it required some tinkering.

But, as FeedBurner gets assimilated into Google Analytics, tracking the key marketing metrics should become a breeze, giving everyone access to crucial internet optimization data.

2. RSS Metrics Moving Closer to the Mainstream

With RSS Metrics being integrated directly into Google Analytics (which I'm sure will happen very soon), marketers might finally start actually measuring their RSS feeds.

Means better RSS Marketing, finally.

3. RSS Advertising Going CPC

Although FeedBurner is cautions to provide any details about how their CPM pricing model might change with the integration of their ad services into Google, I'm quite certain that RSS advertising will move the way of cost-per-click.

Means less revenues for RSS feed publishers, but better ROI for you, the advertiser.

4. RSS Advertising Moving Closer to the Mainstream

RSS Advertising will finally reach the mainstream, utilizing Google's massive advertiser database.

Prices will go up, and RSS content monetization will again start becoming the talk at industry events.

On the plus side, it also means Google will be able to attract more RSS feed publishers, meaning more RSS ad inventory for you. Your RSS advertising reach potential is about to explode, finally enabling you to reach the masses using RSS Advertising.

5. Trouble for Other RSS Advertising Companies

I love Pheedo, another leading RSS Metrics and RSS Advertising company, but the FeedBurner acquisition makes me wonder what's in store for them as Google starts pushing RSS advertising to their massive database of advertisers, especially as part of an integrated online advertising service.

It's certainly not the end of other RSS Advertising companies, but they might all soon see themselves transforming from RSS ad networks to RSS media planning & buying consultants.

Which would be a shame, especially considering the advancements in RSS Advertising developed by Pheedo.

6. Better Targeting for Google AdWords Advertisers (We Wish!)

Advertiser demand seems to be growing quicker than the inventory offered by Google.

The obvious choice for Google (in addition of course to increasing ad inventory through additional reach, media expansion through the content network, and expansion to new ad channels, like RSS and banner inventories) is to offer better targeting, for a premium price.

As a marketer, I clearly want to place my ads in front of the most relevant prospects. Keyword targeting is OK, but adding behavioral on top of that introduces another filtering element to my media planning, enabling me to really pin-point the users I want to see my ads.

How about displaying search ads only to people who have already visited my website, but haven't made a purchase? Google AdWords and Google Analytics integration could offer exactly this.
How about displaying search ads only to people that respond to marketing content banners on other websites? Integrating Google AdWords with one of the latest Google acquisitions, DoubleClick, can get us exactly this.
Of course, I might also want to target my ads to people who are subscribed to X e-mail newsletter. What do you know, Google already has that information through their Gmail service.
And then, how about displaying search ads only to people who are subscribing to other RSS feeds about RSS marketing? Integrating Google AdWords with FeedBurner would make this possible.
Now just take these concepts, put them all together, and expand them to banner advertising, feed advertising and any other online ad channel Google develops/acquires in the future.

This may either be science fiction or Google's actual long-term masterplan. As more advertising budgets rush to the internet, available quality ad inventory will continue shrinking.

By introducing such targeting, integrating the metric and capabilities of all of their properties, Google could come as close as possible to total ad targeting, the holy grail of marketing we are all striving towards.

Things will get much more interesting ... and soon.

If I were an ad agency, I'd start developing a targeting department, focusing on targeted media buying.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Bryan Eisenberg RSS Interview, part 2: RSS Marketing Best Practices

What works best in RSS marketing? How are RSS subscribers different than e-mail subscribers? RSS publishing best practices if you want to sell?

These and other practical questions are all revealed in the 2nd part of the RSS interview with Bryan Eisenberg. Without doubt, this is one of the best and most practical RSS marketing interviews we've done so far.

In part 1 of the Bryan Eisenberg RSS interview we focused on how the GrokDotCom.com is going beyond traditional RSS Radars by employing intelligent content aggregation tools, instead of relying just on contextual filtering, and what kind of results they are achieving.

In part 2 of the interview we move beyond RSS Radars to their overall RSS marketing strategy.

In this interview find out about ...

1. How RSS subscribers are different from e-mail subscribers and why?

2. How to sell products through content-rich RSS feeds?

3. Do RSS subscribers mind seeing product promotions in your feeds?

4. When to publish your latest RSS content to get the most links from other websites and most readership?

5. What's the right RSS publishing frequency for promotional content?

6. Why branding your RSS feed is important and how to do it?

Click here to listen to the MP3 file [8:33 minutes; 2 MB]

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The 10-Step RSS Marketing Plan

While RSS has certainly become well-established with most marketers, few are using it to its full advantage.

Now, while the original Unleash the Marketing & Publishing Power of RSS e-book focused on explaining RSS marketing in a world where RSS was just starting out, the 2007 edition will focus on optimizing your RSS marketing and getting as much as possible from it.

The 10-step plan is one of the tools we will be introducing in the 2007 edition, once it's launched (getting there:).

Going through this plan will help you get as much as possible from RSS, on all levels. It will help you bring your RSS marketing to the same level as your e-mail marketing, and more.

But for now, here's a very quick summary of the steps from the process view point.

1. Develop your RSS marketing strategy
It all starts with a strategy that defines all the other elements of your RSS marketing plan. Developing your RSS marketing strategy consists of planning your RSS usage for each marketing function and integrating it with the rest of your marketing mix, and setting the goals for each of the marketing functions.

2. Start using RSS for business intelligence
Conducting business intelligence using RSS is the first step to improving your marketing overall. You will start by finding the right RSS Reader for you, define your business intelligence needs, find the relevant information sources, and implementing the right RSS business intelligence tools.

3. Plan your overall outbound RSS content strategy
Outbound communications using RSS are the most complex part of RSS marketing, with numerous choices available to you. During this step you will define your outbound communications target audiences, define your goals for each of them, decide on your RSS feed publishing model, define your RSS feed content and define your RSS feed content sources.

4. Define your RSS marketing requirements & select your RSS marketing vendor
Defining your RSS marketing technology requirements and selecting the appropriate vendor to supply you with all the features you need to support your strategy.

5. Plan your RSS content strategy on the content-item level
Once you have prepared your overall RSS content strategy you need to plan your RSS content-item level strategy, which essentially means getting the right content in place within the feed to meet your objectives. This consists of defining your writing style, defining the content item structure and defining your calls-to-action.

6. Promote your RSS feeds internally
Simply publishing RSS feeds on your website is not enough to generate subscribers. In this section you will define your RSS feed subscription process, define the RSS feed promotion locations for your feeds, develop the subscription offer and implement the other neccessary technical items to increase your subscription growth.

7. Promote your RSS feeds externally
After setting everything correctly through your own channels, it is neccesary to promote the RSS feeds using external websites as well. This process includes optimizing your RSS feed for the search engines, submitting the feed to the search engines and performing periodic pinging.

8. Measure and optimize your RSS feeds
Measurement and optimization are the two areas that can have the most profound impact on your RSS success. This consists of defining the required metrics, establishing the technical capacities for measurement, measuring and optimizing your content strategy and measuring and optimizing your subscription generation tactics.

9. Use RSS to syndicate your content to other online media
Use RSS to get your content published on other relevant media. The neccessary steps for syndication are defining your target media, defining your RSS feed content, preparing the right syndication tools and promoting your syndication offerings.

10. Use RSS to enhance your website and brand
Enhancing your website is about adding third-party content to enrich the user experience, while enhancing your brand is about providing your own branded RSS Reader.

All About GPRS
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The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily

In part 3 of the RSS interview with Greg Reinacker of NewsGator find out how Enterprise RSS makes information management easier within a corporation.

What will happen in the RSS space in 2007, for marketers and business?
Will RSS become integrated into every enterprise application? How will that change how information is used?
Will RSS improve information management within an organization?
What challenges do RSS management present to IT departments in larger organizations?
Will centralized RSS tools help solve the internal information management crisis?
What is Attention XML and how will it help you get more of the content you need and less of the content that is not relevant specifically to you?
Are smart RSS Readers only for corporations, or can consumers also take advantage?
What are NewsGator's plans for 2007?

Click here to listen to the interview [MP3; 13 min.]

Has GoDaddy Started Hiding Whois Contact Information?
I was checking information about a domain today, and noticed that GoDaddy seems to have changed their response to send people to their Web site. No longer can I get the information I need through a simple unix command, in text format with no advertising.

I was checking information about a domain today, and noticed that GoDaddy seems to have changed their response to send people to their Web site.� No longer can I get the information I need through a simple unix command, in text format with no advertising:

[Travis-Smith-Computer:~] nep% whois spacesindoorsandout.com

Whois Server Version 2.0 Domain Name: SPACESINDOORSANDOUT.COM Registrar: GO DADDY SOFTWARE, INC. Whois Server: whois.godaddy.com Referral URL: http://registrar.godaddy.com Name Server: DNS50-2.NEXCESS.NET Name Server: DNS50-1.NEXCESS.NET Status: REGISTRAR-LOCK EPP Status: clientDeleteProhibited EPP Status: clientRenewProhibited EPP Status: clientTransferProhibited EPP Status: clientUpdateProhibited Updated Date: 30-Nov-2006 Creation Date: 28-Jan-2004 Expiration Date: 28-Jan-2007 >>> Last update of whois database: Mon, 04 Dec 2006 13:43:00 EST <<< Registrant: Spaces Indoors & Out Registered through: GoDaddy.com, Inc. (http://www.godaddy.com) Domain Name: SPACESINDOORSANDOUT.COM Domain servers in listed order: DNS50-1.NEXCESS.NET DNS50-2.NEXCESS.NET

For complete domain details go to: http://who.godaddy.com/whoischeck.aspx?Domain=SPACESINDOORSANDOUT.COM

It’s only when I go to their Web site that I can get the contact information for Registrant, Administrative, Billing and Technical Contact.

While I’m sure they did this to “cut down on spam” or something like that, I find it an unacceptable tradeoff that makes it harder for me to administer domains.� And I think it might be a violation of their duties as a domain registrar.

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Amazon Soft-Launches RSS Feeds for Product Tags

Just got a notice from Amazon (thank you) that they soft-launched RSS feeds for tags.

But first, how do their tags actually work?

You can tag any product you like, including your previous purchases, with a keyword that best describes the product.
Easily search and access products tagged by others, using the keywords you're interested in.
Tags are also used as a way for Amazon to provide you with personalized recommendations.

The good part is that Amazon now added RSS capabilities to their tags, available through most tag pages.

Subscribe to RSS feeds for the tags you're interested in, and get latest product releases that match these tags.
Use the RSS feeds to display Amazon products on your website, using the appropriate tags, to earn affiliate commissions.
Share RSS feeds for tags with your friends, as a recommendations vehicle.

More information here.

An excellent RSS e-commerce application from Amazon!

Using RSS Radars in B2B CRM

RSS Radars are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a B2B Customer Relationship Management tool to help you maintain customer loyalty and provide your customers with some additional added value.

Just recently I received an e-mail from David Koopmans of Mokum Marketing, who gave me the idea for this post.

David's idea is simple:

Tag articles of interest to your customers using a service like Diigo or Del.icio.us
Provide them with an RSS feed to deliver them the articles as they are updated

This is how David sees the usefulness of such an application:
"The idea is very attractive though; in B2B we often manage a relatively small number of relationships, but they are deep and we want to make them deeper."

But, there are two problems:

Tagging the articles using a public service like Diigo or Del.icio.us would make the feeds publicly available, making the service less value due to lack of uniqueness, as also noted by David
Tagging relevant articles every day takes time ... time that busy B2B marketers usually don't have, especially if you want to cater a tag-based RSS feed for each of your clients

This is where RSS Radars can come in, enabling you to aggregate dozens or hundreds of RSS feeds, filter them for the relevant keywords to get only the most relevant content for a specific client, and provide that client with his own customized RSS feed, using a service like MySyndicaat.com or pipes.yahoo.com.

Plus, using .htaccess you can easily password protect each feed for each individual client.

More details in the 2007 edition of the RSS e-book:)

Flying to Boston for the ACCM Conference

Only a few more weeks until the ACCM (Annual Catalog and Multi-Channel Merchant Conference) event in Boston, one of the best DM conferences of the year.

If you're in Boston or are coming to the conference, drop me a note.

I'll be speaking on RSS and other new internet marketing media, together with Scott Voight of Silverpop.

If you're at the conference, definetly reserve the Monday 3 PM slot to come hear us. The last presentation we did together with Scott in London was a huge hit, and we promise not to dissapoint:)

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Link popularity and tools for link building
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Web 2.0 Empty Marketing Term?

The Pew Internet & American Life Project reports that, when it comes right down to it, “Web 2.0” ain’t all that. Succinctly put, the very ways in which Web 2.0 is typically defined—user collaboration and contribution, photo sharing, etc.—aren’t really anything new to the Web, which has always partly been about user-generated content. (Read more about the report.)

From MediaPost: “It doesn’t really matter that this bright line has been so elusive, or that some savvy marketers simply use the label to distance themselves from the failures of Web 1.0 companies,” states the report.

What does Web 2.0 mean to you?

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Bryan Eisenberg RSS Interview, part 1: Making RSS Radars Work to Increase Your Sales

Part of the upcoming 2007 edition of the RSS Marketing e-book are also the interviews we are doing with various internet marketing experts and RSS practitioners. In the following days and hopefully not too many weeks, we'll be posting those interviews here.

I'm sure most of you have heard of Bryan Eisenberg before. Bryan is the leading worldwide authority on internet marketing optimization and website persuasion architecture. He was also one of the few marketers that got on the RSS Marketing bandwagon early on.

Recently, Bryan started exploring RSS Radars as a tool to increase the traffic to their optimization portal GrokDotCom.com, increase visitor loyalty, position the website as the key news source for internet optimization ... and naturally facilitate online sales of their books and consulting services. Take a look here.

But while most RSS Radars are based on contextually filtering content from selected third-party RSS feeds, the GrokDotCom.com RSS Radars go far beyond anything else we have seen on the market so far.

Instead of relying only on contextual content filtering to select the most relevant third-party content, they are employing a number of additional filters, such as the amount of linkage the story is receiving, source relevance and credibility, and so on ... and they're calling it a discovery engine.

What are their RSS Radar marketing goals?
How their RSS Radar is different from what you can generally see online?
What concrete results are they achieving?
What you can learn from their RSS marketing?

All of these answers, and more, available in the audio interview.

Click here to listen to the MP3 file [14 minutes; 3 MB]

Which search engines to target?
Some search engine ti

Amazon.com Discussions and Reviews via RSS

I have to apologise to Amazon for missing on two of their RSS content delivery options, which I previously missed.

Sorry guys, and thank you for the heads up.

1. Product Discussions
Most Amazon.com product discussions are now available also as RSS feeds. An excellent way of keeping track of the conversations surrounding your favorite products, and certainly something more websites should implement ... especially those that provide content that people are pashionate about.

The first one that comes to mind is TV.com and their community show reviews.

2. Customer Reviews by Author
Like a product reviewer? Subscribe to their Amazon.com reviews RSS feed.

My “Blogging Software is Revolutionary” Rant

On Saturday I gave a presentation at Northern Voice (a Vancouver-based blogging conference) about blogging software and how it can and should be used for building Web sites are more than just a blog, or perhaps look nothing like a blog.

The session was podcasted here, and I’ve pasted in my talk outline below. The site we built during the session is here: http://bloggingworkshop.com/. Enjoy!

Not Just for Blogs

I think blogging is revolutionary. I think this because it is capable of building community and relationships, of informing, of entertaining… but when it comes right down to it, the thing that I think is so mind-blowing about blogging is the software. That, and the price of that software.

I started making Web sites in 1994. At that point, and for a long, long time, the vast majority of Web sites were built by making HTML files, potentially hundreds and hundreds of HTML files.� My first job was with the L.A. Times Web site, and when we wanted to change the design in any way - from the wording of something in the navigation to the color of the links - you did it on a file by file basis. Every single page had to be opened, changed, saved, and then put onto the Web server again. Needless to say we didn’t do a lot of little changes.

As the Web evolved, so did the software solutions. If you were a big Web site company with a lot of money, you hired people to build you something better: a database-driven Web site. With a databased site you could build pages as they were needed. At the L.A. Times that meant that when someone clicked on a link for a news story, the database found that story, pulled it out, and plunked it into a template. The ground-breaking thing for the worker bees was that there weren’t individual files sitting around anymore: if you wanted to make a change to the site design you made it to the template and the next time someone looked at a story, boom, they got the new template. It made things easier for the developers and that in turn made things easier for the site’s visitors, because the developers could then spend time on other stuff, like content. It made other good stuff possible, too, like search, like archives, like content sorting by category.

That was what you did if you were a big company. If you were a little buy, or an individual, and you didn’t have the big bucks to spend, you still had masses of HTML files sitting around, and things like search were really out of your reach.

Then along comes blogging software.

What is blogging software? Well, at heart, it’s a database. You put the content in, it goes into a database. When it gets displayed, that content is dropped into a template. Sound familiar? This is why so many blog sites look the same from page to page - the home page looks just like a permalink page, except for the content of the actual blog posts. The templates are the same.

And most blogging software came with bells and whistles: search, archives, RSS feeds… it was all built in. You didn’t need any special expertise to set it up, and with a lot of blogging software you could get started in minutes. Best of all was the price. What the big companies spent hundreds of thousands on, you could get for free with Blogger. Even the blog software that did cost money was relatively inexpensive. For $200 or so, you had everything you needed.

As long as what you needed was a blog, you were set.

Well, my big message today is that if you invest some time and learning, you can make a blog software work for more than a blog. You can build any Web site using blog software, and if you do it right, no one will be the wiser.

Let’s look at some examples of what I mean. (A little caveat, I’m going to show you mostly business Web sites because those are the kinds of Web sites I’m hired to create, but the principles are the same whether you have a “brand” or not.)

Thomas Paul Fine Art
http://www.tpaulfineart.com
Rejuvenile by Christopher Noxon
http://www.rejuvenile.com
Truthdig
http://www.truthdig.com
Mani’s Bakery
http://www.manisbakery.com

Blog software can really revolutionize the maintenance issues for a web site, and make it easier to redesign (a reality we can’t ignore) as well, but that doesn’t mean every web site needs to run off of blog software. Small web sites with mostly unique page layout won’t be able to make easy use of blog software.

But any site that needs to be easy to update (perhaps by multiple people), has some standardization of presentation, and can work with a template approach.

Is it easy? Well, yes and no. Get the right blog software, and have the right know-how and it’s not a big deal. But if you aren’t willing to learn some code and invest some time… it’s hard. There are people you can hire to set up a site for you, that’s for sure.

Now, the components of blog software: usually you have:

publishing interface
admin and setup stuff
templates

I’m showing you pMachine’s Expression Engine, but many different kinds of blog software can be adapted for this kind of site. It’s important to choose blog software that gives you access to the templates! Wordpress.com isn’t going to do, and only the Typepad Pro level will work for you. If you can find software that can handle multiple blogs, so much the better. The reason I really love EE is that each “blog” can be customized, and because of all the extra components—mailing list, poll, photo gallery, forum module.

For this demo, I’ve chosen one of the templates that EE provides and I’m going to customize it. First, let’s deal with the Admin side and set up our publishing interface:

Edit the blog preferences
Set up custom fields
Put in a sample post
Set up categories

Next, let’s get rid of stuff in the template we don’t want.

And finally, let’s substitute a few things in the blog software code.

Voila!

Unleash RSS Marketing in Japan

Just got word from my Japaneese publisher that Unleash the Marketing & Publishing Power of RSS is scheduled to be released in Japan in print end of July.

It's great to finally go international:)

Japan is getting the short 2007 edition of the book ... and yes, the longer US 2007 edition is still being written, unfortunatelly.

I can't believe how many times I've postoped it already. Actually, I'm quite ashamed of it.

But, I do believe it will be worth the wait.

I also wanted to thank Geoff Livingston for putting Unleash the Marketing & Publishing Power of RSS on his list of 25+ Great New Media Books.

Geoff, thanks for the extra motivation to help me finish the 2007 edition:)

Exciting stuff: Blogging for Dummies and SXSW panel

Hi all, two exciting pieces of news have made me put the blog back in action today. First, I’m working on a new book: Blogging for Dummies, 2nd Edition.

The first edition was written by Brad Hill, but the publisher—Wiley—wanted to revise the book this year and Brad wasn’t able to fit it into his schedule. So Wiley asked me if I would take the book on, and I’m working away at a revision. Revising a book like this is challenging. Wiley doesn’t really put any of the Dummies books out of print, so I wanted to write a book that would be different enough from the first edition that Brad and I weren’t in competition. Ideally, someone who buys the first book would also benefit from the second. But also, blogging sure has changed a lot! So there’s loads more stuff to try to fit in. I’ll post the proposed table of contents when its a little more firm. At this point, the book should be out in March 2007, and in the meantime you can definitely finds lots of great blogging information in the first edition: Blogging for Dummies.

The other exciting news is that my fellow blog designers and I have put together a panel proposal for SXSW Interactive for 2008: Blog Tool Death Match! We’re really excited to get out there and try to evangelize for our favorite programs, but we do need your help. There are more than 680 panels proposed for SXSW, but only about 120 spots. You can vote for us in the SXSW Panel Picker to help us get there, though. Go to http://panelpicker.sxsw.com, register to vote, and once you’re in, do a search for “death match” and you’ll get our panel to come up. Give us a 5—we’d really appreciate it and we’ll do our darndest to give you a great great panel. Here’s what we proposed to the organizers:

Every blog project starts with the same question: Which blog platform is the right one to use? Answering this question correctly can make or break the final product. Get the nitty-gritty on each platform from experts who will defend their software choice against all challengers. Will it come to blows?

THREE TAKEAWAYS: Our three panelists will argue vehemently about the strongest features and flaws of each platform. Expect tosee sites demonstrated that highlight the best of each blog software choice, and bring your own questions and criticisms to get tips and workarounds.

PANELISTS:

Refereeing this free-for-all: Susannah Gardner, author of “Blogging for Dummies, 2nd Edition” (due out in March 2008), “Buzz Marketing with Blogs for Dummies” and partner in Hop Studios Internet Consultants (Web design) http://www.hopstudios.com
Bio: http://www.buzzmarketingwithblogs.com/member/1
Fighting for Expression Engine: Joelle Reeder, co-author of “The IT Girl’s Guide to Blogging with Moxie” of Moxie Design Studios (due out Oct. 2007) and partner in Moxie Design Studios http://www.moxiedesignstudios.com/
Bio: http://moxiedesignstudios.com/index.php/main/about/
Standing tall in WordPress’ corner: Lisa Sabin-Wilson, author of “WordPress for Dummies” (due out Oct. 2007) and owner of eWebscapes Blog Design Studio
http://www.ewebscapes.com
Bio: http://ewebscapes.com/about
Donning gloves for Movable Type: Peter Flaschner, owner of The Blog Studio http://www.theblogstudio.com
Bio: http://moxiedesignstudios.com/index.php/main/about/
Taking punches for Typepad: Paul Chaney, author of “Realty Blogging” and vice-president for Blogging Systems LLC http://www.bloggingsystems.com
Bio: http://www.allbusiness.com/bio/paul-chaney/2984663-1.html

Thanks!

Guerrilla Insight for Authors

Tuesday, September 11, 2007

How Google's Acquisition of FeedBurner Will Change RSS Marketing

1. RSS Metrics Will Finally Become Integrated With Web Metrics

2. RSS Metrics Moving Closer to the Mainstream

3. RSS Advertising Going CPC

4. RSS Advertising Moving Closer to the Mainstream

5. Trouble for Other RSS Advertising Companies

6. Better Targeting for Google AdWords Advertisers (We Wish!)

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