A Small Commercial Spot

A Small Commercial Spot
You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver. Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers...

You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver.

Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers some of the very best online writing anywhere.

If you can add to its readership by becoming a free weekly subscriber to its newsletter, I'd take it as your vote of support for what I'm doing here.

The Robert Collier Letter Book by Robert Collier

Carl Galletti Recommends

Internet Audiences Growing: How Will You Respond?

Marketing Online Writing
I've been happily writing for The Tyee for several years. It's a lively online magazine with a focus on British Columbia but with plenty of attention to the rest of the world. The Tyee is now trying a little viral marketing to attract more readers: Tyee: Join Us! I'd be interested to hear your reactions to this approach. The Tyee has also published a survey of Independent Media: Vibrant and...

I've been happily writing for The Tyee for several years. It's a lively online magazine with a focus on British Columbia but with plenty of attention to the rest of the world. The Tyee is now trying a little viral marketing to attract more readers: Tyee: Join Us! I'd be interested to hear your reactions to this approach.

The Tyee has also published a survey of Independent Media: Vibrant and Growing.

By the way, I've just published a piece on avian flu in The Tyee.

I'd love to hear about other good online magazines, especially in Europe, Asia, and Latin America—in any language.

Political Bloggers as Webwriters: I
I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they? So I'll start this series with Hugh Hewitt's blog. Hewitt is an American...

I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they?

So I'll start this series with Hugh Hewitt's blog. Hewitt is an American right-wing commentator, and he shares the blog with several other writers of similar persuasion. Their politics aren't very attractive to me as a Canadian centre-leftist (which puts me, in American terms, out there somewhere beyond the Nepalese Maoists). But that's not the point.

An Attractive Layout
In its general layout, Hewitt's site is very attractive: an off-white background for black sans serif text, with colour used for headlines. Hewitt and his associate Dean Barnett write in (mostly) short paragraphs with (mostly) short sentences, and they break up their text with blank spaces between paragraphs and short quotes that stand out clearly from the main text.

Another poster, going by the name of Generalissimo, is much less effective in basic post design. The first paragraph of the post I've linked to is 19 lines long. Most of the sentences within that great block of text are individually short, concise, and readable—but they're buried alive. Better to break the text up into three or even four paragraphs.

Generalissimo's difficulties are compounded by the basic column width of posts, which allows lines that average around 15 words long. This is tolerable (barely) in paragraphs of 6 or 7 lines, but the whole site would benefit from a narrower text column.

That's because most readers are more comfortable with a line of 10 to 12 words. It's easier to track back and down to the next line.

Hypertext and Eye Candy
The Hewitt site uses links well. Links either have blurbs or are self-describing, and they don't distract from reading the text. Webwriting depends on orientation/information/action, and the site design is excellent on offering options for action: email the post, print it, take action, comment, or trackback.

On orientation, the site could improve. Navigation is a problem unless you're only there to read the latest posts. Some posts are long and take forever to scroll through, so it's hard to see what else is new on the site. Providing a click-through to a new page would permit putting more headlines on a single screen. Subheads, like the ones in this post, would also help to break up long posts and tell readers what to expect.

The text dominates a wide column on the left, with ads and other links in the narrow right-hand columns. The ads stand out fairly well (they'd better), but the links to archives and sympathetic blogs are hard to find and hard to read with blue text on a dark-grey background.

Graphics can certainly enliven a text-rich site, but a good computer-graphics person needs to have a quiet talk with the Hewitt posters. Site graphics tend to be too big (see the "stupidity meter"). A flyer for Mitt Romney's Iowa campaign is held up as "a nice piece of mail" when it's atrociously ugly.

Readability
I haven't run any of the Hewitt site text through Readability.info, but I'd expect it to come through very well. As mentioned, most sentences are short, punchy, and full of single-syllable words. Readability would improve still more with fewer monster paragraphs.

No doubt the site attracts thousands of readers a day, most of whom will patiently read much of what they find. The site is preaching to a particular choir, so readers will put up with design and writing flaws for the sake of the message.

Still, a site's fervent fans deserve the happiest experience the writers can provide. Even the idly curious (and the actively hostile) will recognize when a site shows respect for them by making the material attractive and accessible. This site is partway there, but could improve with a more navigable design and tight editorial consistency.

So as an example of webwriting, I'll give the Hewitt site a B.

What Makes Good Webwriting?
A reader wrote the other day to ask my opinion: What did I consider good examples of writing on the web? Well, I confess I couldn't leap up with a dozen examples on the tip of my tongue. Examples of bad writing, however, are easy to come by. On my blog H5N1, I often excerpt text from news stories, government websites, and technical sources. All too often, I have to...

A reader wrote the other day to ask my opinion: What did I consider good examples of writing on the web?

Well, I confess I couldn't leap up with a dozen examples on the tip of my tongue. Examples of bad writing, however, are easy to come by. On my blog H5N1, I often excerpt text from news stories, government websites, and technical sources. All too often, I have to tinker with the text to make it readable.

For example, some scientific abstracts are solid blocks of text, 200 or 300 words long. I can't edit them, but I can re-paragraph them to make them easier to read.

News reports are often more reader-friendly, full of one-sentence paragraphs. The sentences, however, may run to 40 or more words—and it's often the first paragraph that tries to create an "abstract" of the whole story. (When I excerpt the text anyway, I usually apologize for the style.)

In other cases, the text may be concise and well-paragraphed, but appallingly displayed. Some poor souls are still stuck in 1996, proudly publishing white text sprawled across a black background clear across the screen.

Others have crisp black text on a white background. But the lines run to 15 or 20 words. Here's an example from Jakob Nielsen's Alertbox, which is OK but could be much better with shorter lines. He hasn't changed his format in years, and he should have.

Subheads Help
Subheads can break up the text still more and provide landmarks. Too many webwriters neglect this simple aid to readers.

Of course, sometimes a text is on a website only to be printed off and read on paper. In that case, it just has to be readable when printed.

You're welcome to visit H5N1 and my other blogs to see how I try to live by my own rules.

Judge the Top Blogs on Their Writing!
But here's another suggestion. Visit Technorati: Popular Blogs and see what you think of the writing on some of the top sites.

Does Engadget's shimmering prose enshrine it as #1 blog? Is Michelle Malkin (#11)a better webwriter than Guy Kawasaki(#15)?

Or are other factors at work in these high-traffic, high-impact sites? I'd love to hear your comments.

Print Editors and the Web
Jade Walker recently posted some interesting thoughts in the Online Writing List, and she's kindly allowed me to quote them here: I recently attended a conference for copy editors in Miami and whenever conversation turned to the Web, the editors in attendance often fell into two categories: 1) They hate the Web because they believe its mere existence is going to result in profit/job losses. 2) They fear the Web...

Jade Walker recently posted some interesting thoughts in the Online Writing List, and she's kindly allowed me to quote them here:

I recently attended a conference for copy editors in Miami and whenever conversation turned to the Web, the editors in attendance often fell into two categories:

1) They hate the Web because they believe its mere existence is going to result in profit/job losses.
2) They fear the Web because they don't understand where copy editors fit in.

I have no doubt there are other editorial folks at newspapers and magazines across the country that feel the same way. This is so easy to fix! All it takes is a little time and training. Those of us who've been working in new media for many years need to show the print folks what the Web has to offer, particularly the advantages of publishing news in different formats, reading/writing blogs, using RSS feeds, etc.

I also believe newspapers and magazines should make a concerted effort to update their online portals. So many sites are clunky, hard to navigate or simply replicate the print product via online templates. What can these companies do to fix this problem?

• Look at the competition and see what works and what doesn't.
• Experiment with design but avoid repeating others' mistakes.
• Hire copy editors, or assign current editors, to give blog entries and articles a once-over before posting on the Web.
• Allow comments, albeit moderated ones, on stories.
• Create a forum just to find sources for stories.
• Include e-mail addresses for reporters on each entry/article, or a link to a profile page.
• Provide "e-mail this entry" links as well as permanent links for readers/bloggers who wish to discuss stories and share them with friends/family.
• Offer one-click options to the recommendation sites (digg, technorati, netscape, etc.), or follow USA Today's lead and allow readers to rate the stories themselves based on usefulness or entertainment value.

Jade ended her post with "Any thoughts?" And I echo her question.

I'll add one thought from my own online-writing experience: The editor of The Tyee finds comments a chronic headache. Too many are illiterate, incoherent, abusive, and plain libellous. He requires registration before people can post comments, and this has helped a lot. I find the comments on my own Tyee articles generally pretty civil. But some topics can bring out the barking loonies.

An Online Editing Job in Canada
Just picked this up in my morning email: Editor / Curator Closing Date: August 10, 2007 Contract: Two to three days per week Location: Canada (virtual office) rabble.ca, Canada's leading alternative online news and analysis Web site, seeks a dynamic editorial curator to direct day-to-day operations, edit the site's features section and integrate multi-media and social media functions into the website on a daily basis. Responsibilities include assigning, editing and...

Just picked this up in my morning email:

Editor / Curator
Closing Date: August 10, 2007

Contract: Two to three days per week
Location: Canada (virtual office)

rabble.ca, Canada's leading alternative online news and analysis Web site, seeks a dynamic editorial curator to direct day-to-day operations, edit the site's features section and integrate multi-media and social media functions into the website on a daily basis.

Responsibilities include assigning, editing and posting stories, working with other editorial staff, planning
editorial calendar, image research, supervising editorial interns and volunteers, and some writing.

Candidates should have strong organizational skills, extensive editing experience, a demonstrated ability to
meet deadlines, a collaborative approach to teamwork, familiarity with Web editing, a creative approach to
working with limited financial resources, a knowledge of progressive politics and world affairs, combined with experience in progressive activism and a keen interest in the potential of Web 2.0 tools. At least three years experience in journalism or publishing, mainstream or alternative is required.

The editor works in a virtual office environment and can be based anywhere in Canada.

Please send cover letter, resume, references and a short writing sample outlining your vision for rabble.ca (one page max) by August 10th to rabble publisher Kim Elliott, jobs@rabble.ca. In the spirit of the virtual office, only electronic applications will be accepted. The subject line should read: rabble editor application.

Closing date for application: August 10, 2007
Start Date: early September 2007
Competitive remuneration rates

Please note: only candidates selected for an interview will be contacted.

rabble.ca is an employment equity employer.

Kim Elliott, Publisher
jobs@rabble.ca

Housekeeping
Spam has become such a nuisance that I've had to require TypeKey authentication for comments. I apologize for the inconvenience.

Spam has become such a nuisance that I've had to require TypeKey authentication for comments. I apologize for the inconvenience.

Starting a new blog
I don't where I got this preoccupation with disaster. But when I'm not teaching business writing or blogging about H5N1, I try to follow the climate-change issue. After thinking about it for a while, I've started a new blog, Homage to Arrhenius to try to educate myself more systematically. Svante Arrhenius was the scientist who over a century ago identified the influence of greenhouse gases on the earth's climate. You're...

I don't where I got this preoccupation with disaster. But when I'm not teaching business writing or blogging about H5N1, I try to follow the climate-change issue.

After thinking about it for a while, I've started a new blog, Homage to Arrhenius to try to educate myself more systematically. Svante Arrhenius was the scientist who over a century ago identified the influence of greenhouse gases on the earth's climate.

You're welcome to pop over and take a look, and if you have any suggestions, I'd be grateful to have them.

Commenting on a Commenter's Site
If you visit the Comments list, you'll see that someone going by "Juno 888" recently commented on Rottweilers, a post I made in the early days of this site. (All the other responses date back to 2003, so this really is ancient history. My post even includes a broken link to a 1996 article.) Juno 888 may well be right that my comments were pure drivel. Publish twenty books and...

If you visit the Comments list, you'll see that someone going by "Juno 888" recently commented on Rottweilers, a post I made in the early days of this site. (All the other responses date back to 2003, so this really is ancient history. My post even includes a broken link to a 1996 article.)

Juno 888 may well be right that my comments were pure drivel. Publish twenty books and a thousand articles (plus numberless blog posts), and your drivel content is likely to be fairly high.

But since the commenter had also listed their own URL, I visited it and found it technically interesting. I sent a fairly detailed critique in an email, but my message bounced; Juno888's address "has been disabled or discontinued."

What a shame. Maybe the site isn't even Juno888's. Some folks are eager to share their opinions, but not their names.

But I hate to waste web analysis, so here's what I suggested about the site:

Hi, Juno--

We'll have to agree to disagree about my analysis of The Anti-Idiotarian Rottweiler, but since you provided your URL, it seems only fair that I offer some comments on it...after all, web text and design are one of my specialties. Moreover, I teach communications and marketing to tourism students, so a site like yours is professionally interesting as well.

Overall look of the 1Explore site is super--good mix of blues, attractive but not obtrusive graphics. I like the wavy curves in the banner. The two-column layout works pretty well.

Big recommendation for the home page: Shorten the sentences, shorten the paragraphs (6-7 lines max), and break up the text still more with two or three subheads. A stronger contrast between light-blue background and dark-blue text would also help. (See how the right-column text stands out so well against a white background?)

This is your site's first impression, and it should be an inviting one, attracting readers to find one welcome surprise after another before moving on to the various packages and the other pages. (I realize some people strongly prefer a sans serif font for webtext, and I use sans serif myself on some of my sites, but for relatively long text, serif fonts are more readable.)

As for the other pages--please ditch the "website under construction" graphic. That may be the first such piece of dancing boloney I've seen since the 1990s, and it was hokey even back then. If the site's under construction, it shouldn't be out on the web in the first place--all you're doing is wasting visitors' time and annoying them.

Webwriting really relies on the "you" attitude--putting the reader right in the center of the story. Your home page starts with "We," which tells us we're not the real object of your interest. Consider:

You're going to enjoy the best accommodation in paradise!

It would also help if the home page gave clear instructions on what to do to get into such accommodation.

Put yourself in your visitors' shoes, imagine what they're looking for, and offer it to them. They'll understand that you really want to help them, and they'll respond accordingly.

Hope this helps--best of luck with the enterprise!

Cheers,
Crawford

Blogging a massacre
This has been a very bad day in the United States. The massacre at Virginia Tech has shocked the world, but it has also taught us something important: In a major disaster, the victims themselves will tell us about it. The Virginia Tech website provided basic information within minutes. Even more to the point, news of the killings was carried by email and text messaging and blogs like Planet Blacksburg....

This has been a very bad day in the United States.

The massacre at Virginia Tech has shocked the world, but it has also taught us something important: In a major disaster, the victims themselves will tell us about it.

The Virginia Tech website provided basic information within minutes. Even more to the point, news of the killings was carried by email and text messaging and blogs like Planet Blacksburg.

The mass media like CNN were using cell-phone video from students on campus. Other students have bitterly complained about the slowness of authorities to alert them, whether by email, text messaging, voicemail, or the campus public-address system.

The countries with the most advanced communications systems will be the first to tell the world about catastrophes like this one. But even Third World countries have cell phones and some kind of internet access. Increasingly, we will see car bombings in Baghdad and riots in Mogadishu, disease outbreaks in Jakarta and AIDS deaths in Zimbabwe, reported by those who are there.

Naomi Klein's new Shock Doctrine website
The first I heard about The Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein's new book, was in this morning's Globe and Mail, which gives her the front and back pages of the Focus section: a fetching photo on the whole front page, and a very positive profile by John Allemang on the back. The irony isn't lost on anyone. The foremost young critic of "disaster capitalism" is a...

The first I heard about The Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein's new book, was in this morning's Globe and Mail, which gives her the front and back pages of the Focus section: a fetching photo on the whole front page, and a very positive profile by John Allemang on the back.

The irony isn't lost on anyone. The foremost young critic of "disaster capitalism" is a superb marketer. Her new website is a knockout too. It even offers the promise of a video by Alfonso (Children of Men) Cuarón, promoting the book, starting September 9.

My main objection to the site is in the text, which runs in overlong paragraphs. Even Klein's most loyal followers may find it hard going.

Here's an excerpt from the home page, but re-paragraphed to make the text more accessible:

In THE SHOCK DOCTRINE, Naomi Klein explodes the myth that the global free market triumphed democratically.

Exposing the thinking, the money trail and the puppet strings behind the world-changing crises and wars of the last four decades, The Shock Doctrine is the gripping story of how America’s “free market” policies have come to dominate the world-- through the exploitation of disaster-shocked people and countries.

At the most chaotic juncture in Iraq’s civil war, a new law is unveiled that would allow Shell and BP to claim the country’s vast oil reserves…. Immediately following September 11, the Bush Administration quietly out-sources the running of the “War on Terror” to Halliburton and Blackwater…. After a tsunami wipes out the coasts of Southeast Asia, the pristine beaches are auctioned off to tourist resorts.... New Orleans’s residents, scattered from Hurricane Katrina, discover that their public housing, hospitals and schools will never be reopened….

These events are examples of “the shock doctrine”: using the public’s disorientation following massive collective shocks – wars, terrorist attacks, or natural disasters -- to achieve control by imposing economic shock therapy.

Sometimes, when the first two shocks don’t succeed in wiping out resistance, a third shock is employed: the electrode in the prison cell or the Taser gun on the streets.

I would also consider turning the third paragraph into a bulleted list, for the same reason I've broken up the paragraphs: To increase the number of shocks or jolts the reader experiences.

The beginnings and ends of sentences and paragraphs are the hot spots where readers pay most attention and respond most strongly. In online text, end-of-sentence jolts lose impact in the middle of a paragraph. So short sentences, short paragraphs, boldface subheads, and bulleted lists work most effectively for most online readers.

Yes, some of us are more comfortable reading long, complex texts on paper. For those readers, the website should offer downloadable or printer-friendly versions.

I'll follow the development of this site with great interest.

iPodder.org : What is podcasting?

American Red Cross Disaster Relief via Amazon

Rousing the OWLs
Since the 1990s I've belonged to the Online Writers' List, which at one time was an exuberant bedlam of folks figuring out how to write for this medium. In recent years, alas, it's become very quiet. Then some feckless spammer recently started using it, a couple of list members complained, and it occurred to me that a lot of webwriters aren't even aware of it. So I suggested to the...

Since the 1990s I've belonged to the Online Writers' List, which at one time was an exuberant bedlam of folks figuring out how to write for this medium.

In recent years, alas, it's become very quiet. Then some feckless spammer recently started using it, a couple of list members complained, and it occurred to me that a lot of webwriters aren't even aware of it.

So I suggested to the list that we post news about ourselves and see what issues we're dealing with these days, and some intriguing replies came in. Perhaps it's time we recruited some new participants and started sharing ideas again.

Along the same lines of getting people in touch with one another, if you're a webwriter or editor and you're not on the list here (right column, near the bottom), send me your URL. And if you know of any good resources for online writers, send them along too.

Naming Your Blog
Michael Weiss at Slate has an entertaining item: Don't drink the balloon juice: Good, bad, and ugly things to name your blog. He discusses mostly American political blogs, but it's actually a pretty serious question: What's the best thing to name your site? As a compulsive multiple blogger, I have to answer the question more often than I care to admit. Most of my sites have fairly flat-footed self-descriptive titles,...

Michael Weiss at Slate has an entertaining item: Don't drink the balloon juice: Good, bad, and ugly things to name your blog.

He discusses mostly American political blogs, but it's actually a pretty serious question: What's the best thing to name your site? As a compulsive multiple blogger, I have to answer the question more often than I care to admit.

Most of my sites have fairly flat-footed self-descriptive titles, like this one and Writing Fiction. When I started blogging avian flu, H5N1 was also pretty self-descriptive, but set slightly apart from other blogs that played variations on "bird flu," "avian influenza," and so on.

Without realizing what I was doing, I picked names that people tend to Google. Type "writing fiction" into Google Advanced search and my site comes up first out of a million hits. "Writing for the Web" is #7 out of 634,000. And "h5n1" is #5 out of 7,870,000 hits.

In a course blog, where only my students are likely to visit, I may use a flat-footed name or a cute one—in a course on storytelling for media, the blog is Raconteur. But I'm just as comfortable with a course blog named for the room the class meets in, like Cedar 224.

For a blog that I co-author with a teacher in China, the name is English Corner, a reference most Chinese students will understand because every campus and town has an "English corner" where students gather to practice their English on one another—and any native English speakers who wander by.

Now I'm getting interested in climate change, and recently started Homage to Arrhenius, an allusion to the Swedish scientist who first developed the theory about CO² as a greenhouse gas, back in the 1890s. This may be a little too cute.

And for another blog, created as a journal for the second edition of one of my books, I've chosen the flat-footed name Pioneers...since the book is titled Go Do Some Great Thing: The Black Pioneers of British Columbia.

I'd be curious to know how bloggers visiting here chose the names for their sites. And can you point to any blogs that are either very well named, or horribly misnamed?

Web text versus web copy
Sometimes it pays to ego surf. I just checked myself on Google Blogs (using the chronically misspelled version of my last name). The search came up with some intriguing notes on a blog called Information Squid: AEAChicago2007 - “Writing the User Interface” by Jeffrey Zeldman. The notes are just that, clearly jotted down as Zeldman was speaking, but they convey a lot. Just at the end I found this: how...

Sometimes it pays to ego surf. I just checked myself on Google Blogs (using the chronically misspelled version of my last name). The search came up with some intriguing notes on a blog called Information Squid: AEAChicago2007 - “Writing the User Interface” by Jeffrey Zeldman.

The notes are just that, clearly jotted down as Zeldman was speaking, but they convey a lot. Just at the end I found this:

how do you reconcile people-read-less with SEO[search engine optimization]?

cutting the fat and natural language help both

so does using markup so important words are in headlines

can sometimes get funding for editing content by saying will help SEO

what are some questions to determine what’s brand-appropriate?

discovery process. what materials have you already produced
about yourselves?

what do you know about your stakeholders? compare with real users.

there are no good books about copy

there are good ones about writing for the web, but they don’t address
these issues - i.e. Crawford Killian, Writing for the Web
Zeldman is thinking of writing this

pronouns in copy? used to be more we, now with blogging more I

Of course I'm delighted about the compliment from Zeldman. He's one of the best thinkers about the web and on the web. I would love to see (and buy) his book on web copy. But the field isn't entirely empty. Nick Usborne has done some real pioneering in this field.

Web copy is text designed to sell; text designed to inform and persuade is also copy. So the two genres overlap to a considerable extent.

That last note about pronouns reflects an important point. Good copy in any medium needs the "you attitude," in which the writers pay more attention to the reader than to themselves or their organization. (The We We Monitor, also listed in Webwriting Resources, provides a useful reality check on corporate egomania.)

So to the extent that web writers in general, and web copywriters in particular, talk about themselves, they put themselves at a disadvantage.

But the "I" of a corporate blogger may evade this hazard. We turn to such an individual when we want a relationship with an informed person who clearly wants a relationship with us. So he or she can rant on about "I think this" or "I wonder about that" and still maintain our interest and respect.

I've seen this happen on a couple of my own blogs. Ask the English Teacher is almost entirely user-driven: The posts are based on visitor questions about English usage, and my answers reflect my own (sometimes cranky) views on good usage. (Some commenters beg to differ with those views, I'm glad to say.)

On H5N1, which is essentially a clipping service about avian flu, some visitors credit me with far more authority than I have. A few even email me to ask when the pandemic will start. This is actually a little scary. So when I do venture an opinion, it's usually with the reminder that I'm an elderly Canadian teacher of business writing, not an epidemiologist.

The key seems to be to convey, both verbally and nonverbally, that the corporate blogger really has the customer/visitor's best interests at heart. Verbally, the text should be clear, simple, suitable in tone, and you-oriented. Nonverbally, the site itself and the text layout should be inviting, navigable, and full of "good news surprises" like links and other resources that the visitor finds useful.

If anything, the nonverbal aspects of the site are likely to be more persuasive than anything we actually put in our copy...because when people sense a clash between the verbal message and the nonverbal message, they believe the nonverbal message every time.

The Future of Social Media
Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.

Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.