Top 12 Tips To Writing Effective Google AdWords Ads

Top 12 Tips To Writing Effective Google AdWords Ads
Top 12 Tips To Writing Effective Google AdWords Ads Last Update: Friday, December 01, 2006. In this article I show you my top twelve tips for creating effective Google AdWords ads. I've been testi... [Author: Micheal Wong - Site Promotion - July 16, 2007]

How to be successful with Google Adwords
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn�t get the results you had hoped for? There are many people who give up using Go... [Author: Mike Seddon - Site Promotion - July 18, 2007]

The How And Why Of Buying Traffic For Your Website
Need more traffic on your website? You may want to consider buying it. When you buy traffic, you are almost guaranteed to get traffic. Many of the services that dedicate their businesses to building ... [Author: Cliff Posey Jr - Site Promotion - July 20, 2007]

Blogging For SEO: How To Get Maximum Search Benefit From Your Small Business Blog
If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think. The first thi... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

Pay Per Sale Affiliate Programs - Still The Best Option For Advertisers?
Pay per sale affiliate programs have been around since the beginning of the affiliate marketing business, and due to it's obvious fairness, it is still a popular commission model. The number of progr... [Author: Theo Swan - Site Promotion - July 16, 2007]

Search Engine Optimization for Small Business Success
Whether you have an established large-scale business or whether you are a one-person start-up, it is important for your website to rank high in search engine queries for your important keywords and s... [Author: Robert Moment - Site Promotion - July 23, 2007]

I Got To No. 1 on Google At No Cost
After many years of buying into everything in sight I finally got the message. For years I have been told, get a list, well I tried and failed miserably. Seemed I got a few and as fast as I got the... [Author: Ralph Morton - Site Promotion - July 18, 2007]

Get Great Traffic By Thinking Small
Here is one method that you can use to get traffic to your web site. It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get to... [Author: Ron Skruzny - Site Promotion - July 17, 2007]

Which Type of Traffic Exchange is More Effective?
There are two major types of traffic exchanges. One is the auto traffic exchange which automatically views web pages and refreshes the information contained therein. The other type of traffic excha... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

Delta's Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customers

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Your Customer Focus Rate: 17.39%
You have 4 instances of customer-focused words.

Your Self Focus Rate: 82.61%
You have 15 instances of self-focused words.
You have 4 instances of the Company Name.

You speak about yourself approximately 0,005 times as often as you speak about your customers.

Delta has an ad running on Yahoo! News that takes you to their blog.  The ad copy says change is about offering your two cents worth so Brian promptly gave his two cents to the author of this blog post:

1. The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and flying, just like the majority of your customer's do? Want to improve the experience? Experience it like most people do. You'll hate it. Really!

(I wholeheartedly agree.  I am also a Delta frequent flyer and the last two calls to Delta have been a severe pain in the rear.  In fact, just a month ago I opted to fly with AirTrans because it was cheaper to buy a new business class ticket with them than change the date on the economy class Delta ticket I already had!!!!).

2. Show us you really care about listening to OUR voices. I believe you have honorable intentions, but your words are all about Delta.

This next comment from Brian really made me chuckle

The Greeks use the symbol delta to represent change because "Διαφορά" means "difference" in Greek. Will you really make a difference in customers' lives, or will you be content putting lipstick on a pig?

Creating A Great Autoresponder Letter Series
Your autoresponder letter series, if written correctly can make you serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. This repeat... [Author: Debbie Ducker - Site Promotion - July 16, 2007]

SEO Software Exposed
If you are new to the internet, I bet you have countless inquiries about Search Engine Optimization and how it works. Search Engine Optimization is a technique used to attain top results in the searc... [Author: Paul Krenke - Site Promotion - July 18, 2007]

Business Directories: The Place To List Your Local Small Business When Looking For Local Customers
One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your smal... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

Web 2.0 News Content on Your Website
What Journalists Want Online

If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.

Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

• Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
• 85% visit at least once a month
• More than a quarter report regularly reading five or more blogs to research desired topics
• Nnearly 70% follow at least one blog regularly
•  More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
• More than 44% visit at least once a month
• Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
• 37% receive at least one regular RSS feed
• 20% say they look for audio and vidoe material at least once a month
• 64% report that they use Google or Yahoo! online news services

If you don't yet have an online newsroom this needs to be top of your list for 2008.

Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.

Add images, audio and video to your news content.  it's fairly simple to do and it won't break the budget.

Syndicate all your content with RSS feeds. If you don't have an RSS feed then you have no chance that yours will be that one feed they read regularly.

Search Engine Optimization And The Magic Fairy Dust
There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The tru... [Author: Bill Platt - Site Promotion - July 23, 2007]

The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change position

As many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers.   Last week I was in San Francisco speaking at the TurnPROn Online PR Summit.  Jim Sinkinson, CEO of Bulldog Reporter, was there too and we had a delightful dinner together in the city after the event.

One of the topics of discussion was the role of PR and media relations in a Web 2.0 world. Jim had mentioned in his presentation earlier in the day that a recent Bulldog survey found that PR people rate driving traffic to their corporate website as one of their main concerns today.

In an interview with the Daily 'Dog today MJ Gilhooley says

Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market headlines and covers the end game. Bottom line for PR: Control of the message is out. Engagement and dialog is in—especially in social media communities.

McKenzie Worldwide published data recently indicating that 67% of today's consumers would prefer to get their purchasing facts from other consumers—not "communicators."  This supports the study out early in the year that showed that the most trusted form of advertising is recommendations from other consumers 'just like me.'  

Consumers are turned off by some kinds of digital advertising, like text messages, pop-ups or banners, that may explain digital marketers' eagerness to work indirectly, through blogs, social networks and other kinds of online forums. Of all survey respondents, for instance, 61 percent said they trusted consumer opinions posted online, says another report from Nielsen Buzzmetrics..

And the recent IBM study of online behavior revealed that audiences are increasingly savvy about filtering marketing messages. Consumers are seeking consolidated, trustworthy content, recognition and community.

Consumers are increasingly contributing to online video or social networking sites and of those who contributed content, an average of 58 percent worldwide did so for recognition and community, not monetary gain.

The report predicts that marketers and advertising revenues will follow consumers' habits.  Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services.

U.S. users report more usage of social networking sites and user generated content than almost any other content services category:

• 45 percent use social networking sites
• 29 percent visit user generated content sites
• 24 percent use a music service such as iTunes
• 24 percent subscribe to premium television content

The following key skills or practice areas are becoming increasingly crucial for communicators of all disciplines:

• Better positioning of clients with outreach in the blogosphere
• Mastering skills necessary to optimize web video placement opportunities 
• Engaging in virtual-world interaction and visibility 

If the new media Web 2.0 world is still unfamiliar territory,  find a partner who can deliver social media training and help you to develop social media strategies for your clients.