The Right Way To Do Web Promotion

The Right Way To Do Web Promotion
Designing a web site and staring a business is not an easy job. As for the real business one needs to register the business, find an office and recruit the staff imperative for the smooth running of ... [Author: Rob Bertholf - Site Promotion - December 17, 2007]

Telling Apart the Fakes from the Real Search Engine Optimization Expert
So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the Search Engine Optimization Expert they say they are. So how can you weed out ... [Author: Moe Tamani - Site Promotion - December 10, 2007]

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Landing Page Secrets Revealed - Landing Page 2.0
Landing page techniques are changing. Often we hear them called "lead capture pages", "lead generation pages", "opt in pages", "name squeeze pages" or simply "squeeze pages". No matter what you cho... [Author: Jeffrey Wyrick - Site Promotion - December 09, 2007]

How To Get Traffic Without Spending A Dime
Starting a brick and mortar business requires an enormous capital investment. Today, online businesses are able to compete with the old school way of doing things and win. Take a quick look at newspa... [Author: Christopher Andrew - Site Promotion - December 09, 2007]

What a Search Engine Optimization Firm Does
Before going into what a Search Engine Optimization firm does, let us first define what �search engine optimization� or SEO is. In �brick-and-mortar� terms, SEO may be compared to placing an advertis... [Author: Moe Tamani - Site Promotion - December 09, 2007]

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What�s Best: Blogging Traffic Or SEO Traffic Generation?
I�ve heard it said, and even seen it written, that blogging is better than SEO for getting traffic. Are blogging traffic or SEO traffic generation techniques better for you, or does it not really mat... [Author: Peter Nisbet - Site Promotion - December 10, 2007]

How to Hire Providers of Internet Marketing Services
Internet Marketing Services is a discipline that combines knowledge of Information Technology with Marketing savvy so that clients can be able to make the most out of their website to bring in revenu... [Author: Moe Tamani - Site Promotion - December 10, 2007]

Search Engine Optimization And Marketing Analyst With Good Copywriting Approach
Search Engine Marketing requires optimizing the keywords as per the competitiveness and the fitting of them in the content. An SEO copywriting involves creating informative, easy-to-read content with... [Author: Joanna Gadel - Site Promotion - December 17, 2007]

Affordable SEO
SEO forms a very important part of the success of a website. After all you want as much visitors as possible to your site in order to increase your sales. Like the law of supply and demand, once prof... [Author: Peter Ris - Site Promotion - December 15, 2007]

Reciprocal Links - Yes Or No?
Reciprocal Link Exchange is a very popular and valuable practice. This can be a valuable tool for information sharing and it helps establish communication among web developers and creates strong on l... [Author: Anne-Marie Ronsen - Site Promotion - December 19, 2007]

Million Dollar Product Creation Secrets just released!

Signs that this is the end of the PR world as we know it.
How social media is changing our lives

Social Media is indeed making changes in our lives.  Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006.

I caught Katie Paine's session at Executing Social Media in Atlanta yesterday - here are some indicators that your world is changing forever:.

• You spend more time on Facebook than on email
• Deadlines don't exist anymore - it's a 24 hour news cycle
• You don't need the media to get your messages out
• It's possible to create your own podcast or video for just a few hundred dollars and reach more people than you would with mainstream media
• Companies like P & G are learning to let go control and co create marketing material with customers
• People believe what's in Wikipedia and it gets page one position in Google for practically any search term
• Google has replaced dictionaries, the thesaurus, encylopedias and yellow pages - it's become much more than a search tool
• Measurement is easy - in a digital wolrd you can track most anything
• Size no longer matters - it's who you reach, not how many
• Screaming at your audience no longer works.  You have to start listening.

Her take away tip:  the most important thing you can do to succeed with marketing and PR today is listen and build trust. Be transparent, don't lie and don't fake it.

The one theme that was heard throughout the day was learn to listen.  It's no longer a mass media. one way dialogue.  Markets are conversations. The new media landscape is littered with campaigns that used old PR and marketing methods and failed.

But if you get it right the rewards are astounding.

See Also

• Learn how to listen to the online conversation
  Online public relations success depends on tapping into online conversations. Read the November issue of The PRoactive Report. Request a complimentary copy.

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The Robert Collier Letter Book by Robert Collier

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Seth Godin Says Most Marketers Are Out of Sync
Keynote at SES Chicago is food for thought.

If you thought you had Marketing 101 down pat, it's time to think again.

Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the start of the Industrial Revolution. 

Wedgewood was the first to create a factory environment and a production line with specialized job functions.  He built a showroom and shipped product around the world.  He made millions and his name is still famous in ceramics and china today.  His brother Thomas stuck to the 'tried and true methods.'.  He did it the way it had always been doine before.  He died poor.

The point of this history lesson?  Wedgewood took advantage of changes in society and technology and changed the way he structured his business.  Marketing is not just the whipped cream you add on top, says Godin.  It's a core function of how you operate.your business.  It's a high level decision about how you're going to create, promote, distribute and deliver your wares. If you're smart you adapt your business model to the forces in the marketplace.

Another revolution is upon us, he warns.  And this one will be the biggest yet. If we don't realize this we are going to the Thomas Wedgewoods of our age.

His new book due out in December called Meatball Sundae - is your marketing out of sync? covers the 14 trends that are causing this revolution.

I covered these trends in a previous post.

These are not new ideas or trends. What makes this book different is that Godin gives us direction on what we need to do to take advantage of this revolution in the marketplace.

It's no longer just a BtoB or Bto C world.  It's BtoCtoCtoB.  ther is direct contact between producer and consumer. Poele are connected and they are talking to each other.  Online publishing tools have given consumers the power of voice.

The smart way to do business today is not to look for customers for the products you make, says Godin. Create products your customers want.

YouTube did it and made billions.KIVA is a non profit that is getting ir right.

If you figure out what these trends mean to your business you could be the next success story. 

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What to Look for In a Search Engine Optimization Company
If you are a serious business website owner, chances are you are constantly on the lookout for ethical means to promote your website to your target market. Chances are also good that you probably rea... [Author: Moe Tamani - Site Promotion - December 10, 2007]