Link popularity and tools for link building

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

Seth Godin Says Most Marketers Are Out of Sync
Keynote at SES Chicago is food for thought.

If you thought you had Marketing 101 down pat, it's time to think again.

Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the start of the Industrial Revolution. 

Wedgewood was the first to create a factory environment and a production line with specialized job functions.  He built a showroom and shipped product around the world.  He made millions and his name is still famous in ceramics and china today.  His brother Thomas stuck to the 'tried and true methods.'.  He did it the way it had always been doine before.  He died poor.

The point of this history lesson?  Wedgewood took advantage of changes in society and technology and changed the way he structured his business.  Marketing is not just the whipped cream you add on top, says Godin.  It's a core function of how you operate.your business.  It's a high level decision about how you're going to create, promote, distribute and deliver your wares. If you're smart you adapt your business model to the forces in the marketplace.

Another revolution is upon us, he warns.  And this one will be the biggest yet. If we don't realize this we are going to the Thomas Wedgewoods of our age.

His new book due out in December called Meatball Sundae - is your marketing out of sync? covers the 14 trends that are causing this revolution.

I covered these trends in a previous post.

These are not new ideas or trends. What makes this book different is that Godin gives us direction on what we need to do to take advantage of this revolution in the marketplace.

It's no longer just a BtoB or Bto C world.  It's BtoCtoCtoB.  ther is direct contact between producer and consumer. Poele are connected and they are talking to each other.  Online publishing tools have given consumers the power of voice.

The smart way to do business today is not to look for customers for the products you make, says Godin. Create products your customers want.

YouTube did it and made billions.KIVA is a non profit that is getting ir right.

If you figure out what these trends mean to your business you could be the next success story. 

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

The Traffic Exchange Secrets To Unstoppable Traffic
It's common to hear many marketers complain that traffic exchanges don't work and they don't use them for their work at home business. While I don't deny that I have never made an extensive study on ... [Author: Peter Lee - Site Promotion - December 10, 2007]

What Are The Quickest And Easiest Ways To Get Free Traffic?
Traffic is the blood of all Internet Businesses. No website can survive without any visitor. In order to generate more sales and making you more money, you need quality traffic. Aside from ensuring... [Author: Diana Lim - Site Promotion - December 10, 2007]

Directories : Countdown is Finished
In June 2006 I wrote an article called "Trendy Directories : Countdown Has Begun ?" in which I tried to anticipate what will happen to directories, at some point, when Google will hit them. Quote fr... [Author: Enache Vladian - Site Promotion - December 19, 2007]

How To Get Traffic Without Spending A Dime
Starting a brick and mortar business requires an enormous capital investment. Today, online businesses are able to compete with the old school way of doing things and win. Take a quick look at newspa... [Author: Christopher Andrew - Site Promotion - December 09, 2007]

Affordable SEO
SEO forms a very important part of the success of a website. After all you want as much visitors as possible to your site in order to increase your sales. Like the law of supply and demand, once prof... [Author: Peter Ris - Site Promotion - December 15, 2007]

Now You Can Get Your Adword Pay-Per-Clicks For FREE!
Now you can make tons of cash with a new breakthrough secret that allows you to get all your Google adwords pay-per-clicks for FREE. Every once in a while a good thing comes around. This is one of t... [Author: Garron Thompson - Site Promotion - December 19, 2007]

Landing Page Secrets Revealed - Landing Page 2.0
Landing page techniques are changing. Often we hear them called "lead capture pages", "lead generation pages", "opt in pages", "name squeeze pages" or simply "squeeze pages". No matter what you cho... [Author: Jeffrey Wyrick - Site Promotion - December 09, 2007]

CES: What Happens in Vegas.......
Influences your marketing strategy

The Consumer Electronics Show (CES) held in Las Vegas every January is usually techie heaven, but this year the show is crawling with marketers looking for the latest digital innovations.  And they're not just CMOs from the hi-tech sector either. 

Among the 140 000 people looking the lastest, greatest, neatest and coolest personal technology gadgets are CMO's from Fortune 500 companies from all sectors. Some of the gadgets, digital media and tech wizardry seen at the show will not be commercially available for several years, if at all.  But the increasing importance of this technology in consumers' lives, and how digital media impacts and shifts consumer behavior, is of paramount importance to marketers - hence their presence at CES.

Many of these CMOs are walking the floor with their agencies, looking for new ideas that will impact their marketing strategy in the future. And they'll be doing a lot of walking.  The show floor is the size of 35 football fields! That's a lot of new ideas and gadgets to take in.

If you're not going to Vegas this week, keep your eye on the online reports about CES.   Here are just a few that were featured at the innovations event on Saturday night.

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See Also

• CES Special Report
  All the news and gossip from this year's consumer electronics extravaganza in Las Vegas

The Right Way To Do Web Promotion
Designing a web site and staring a business is not an easy job. As for the real business one needs to register the business, find an office and recruit the staff imperative for the smooth running of ... [Author: Rob Bertholf - Site Promotion - December 17, 2007]

6 Secret Traffic Strategies
Building a website is not all you need to do. Once you have a site you need to know how to drive traffic to the site. The following are 6 traffic strategies that you can apply to immediately drive ... [Author: Dora Tarver - Site Promotion - December 19, 2007]

Search Engine Optimization And Marketing Analyst With Good Copywriting Approach
Search Engine Marketing requires optimizing the keywords as per the competitiveness and the fitting of them in the content. An SEO copywriting involves creating informative, easy-to-read content with... [Author: Joanna Gadel - Site Promotion - December 17, 2007]

Social Media Influence
Only 10 percent are influencers or opinion leaders. It takes time, committment and an ability to communicate to be an influencer

The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing.

In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn't that interesting - within their social networks. The more things change the more they stay the same.

They consider themselves experts in a specific area of interest and are asked for advice in this area. (Katz and Lazarsfeld 1955.) Now that sounds familiar - did I see a recent study that showed that word of mouth and peer reveiws are the top influencers prior to decision or purchase?

Opinion leaders select information in these areas and then pass it on to others. In the process of reporting to others they more or less consciously modify the items of information they transmit.

A study conducted at Hamburg University looked into what opinion leaders really know and if they have the competence to influence others. Their view? 

There might be different types of opinion leaders: those, who know a lot, influence others and are asked for advice; and opinion leaders with comparably low levels of information, but good communicative skills to compensate.

In Edelmans' whitepaper on measuring social media influence they speak about "meme starters" and "meme spreaders".

So what makes someone an influencer today?.

1. Knowledge - and that has not changed.
2. Good communication skills. Look at the Forrester Social Technographics Scale and you'll see that only 13 percent are creators of content online.  
3. A platform and an audience.  The Internet has made it possible for everyone to have the power of voice, but some rise to the top.But we've moved from 'how many' to 'who.'  The size of your readership does matter, but in many cases who you are reaching and how much they trust you matters more 
4. Good content is still the attraction.
5. Who links to you. Google pays attention to this and so does Technorati. And it is one measure of influence.
6. Activity in Social Networks. Search Engine Land has a post about social  media success that made me weary just reading it. Being an influencer takes a lot of work.

And there is one big caveat for PR and marketers in all this research - the Internet has changed what we know and how we access information. We are no longer willing to sit pasaively by and be fed marketing messages. Individuals who speak from the heart might be influencing their audience. It's not likely to be done by a corporation.

 

See Also

• Read the PRoactive Report
  If you need a guide to the tricky waters of social media the PRoactive Report covers one aspect in depth each month

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

SEO and Marketing Basics Are Top of Mind for 2008
Two thirds focus on basics and almost half plan to do SEO

A survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows  key areas for 2008 are:

• Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest.
• Search Engine Optimization (42%) had relatively wide appeal, and cut across marketers in all fields.
• "Green Marketing" (32%) was another important emerging concept and it was identified as the trendiest marketing buzzword.

See Also

• Marketing Execs Say Basics Are Most Important in 2008
  This is the first of a series of studies by MENG which will make a major contribution to the growing effectiveness of marketing.

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..