Blogging is Publishing

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

SES NYC the value of authoritative links
Good PR (public relations, not PageRank) can influence search ranking

I spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended.

 

 

I talked about HerRoom.com and their sports bra BounceTest videos.  The videos show women running on a treadmill wearing a sports bra so that you can see whether that make of bra does in fact reduce the movement of the breasts.

We looked for a news hook to get more coverage and build links to these videos and found that Dr. Joanna Scurr, a bio-mechanics professor in the UK, had done some research into breast movement and damage to breast tissue caused by exercising without proper support. Dr. Scurr's research had received a fair amount of attention from mainstream media - such as USAToday and MSNBC.

HerRoom hosted a podcast interview with Dr Scurr and put out a search optimized press release about this research and the Bounce Test videos.

A search on Google shows that this press release has been published on sites like Reuters and WSJ.com

Bloggers wrote about the podcast and the videos.

A month ago this page on HerRoom was not in the first 100 results. With some on page optimization and a news angle that created links to the page it is now on page two at #14.

Stay tuned - with a few more high profile authoritative links we should make it to page one. Online media relations is an undervalued SEO technique. But it does take an understanding of news and good PR skills.

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Which search engines to target?
Some search engine ti

How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Generating Revenue Through Advertising


Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Everything you wanted to know about Copyrights