Small Business Marketing: ask a question and win a book

Small Business Marketing: ask a question and win a book
Are you curious? What marketing question would you want to ask an entrepreneur or small business professional? Submit a question and you'll be entered to win a book. Denise and I are going to Adam Urbanski's Info-Product Intensive this week...

Information Sells: Just Ask Adam Urbanski
Info Profits Success Intensive: Three days in a room full of 50 small business owners all learning about the power of marketing with information, that's Adam Urbanski's idea of fun! And boy, can he orchestrate fun even while he over-delivers...

Startups That Fail to Invest in Trust Will All Die
Web startups need access to talent. Often they need capital too (and a smart strategy for managing it). But I am going to argue here that their most essential currency is trust. However, a lot of emerging companies in particular...

links for 2008-04-07
Getting things done (simply) in Leopard | Dennis Best (tags: GTD Leopard mail.app OSX) The News Business: Out of Print: Reporting & Essays: The New Yorker Analyzes the state of the newspaper industry - what's left of it. (tags: Newspapers...

Content Marketing: An easier, softer way to snag clients
Six months ago I hadn't heard the term 'content marketing,' but I liked it immediately. So much so, I put it in the tag line of this blog when I redesigned it: How to Use Content Marketing to Attract, Sell...

Content Marketing: Treat Your Information Like a Product
Part 2 by guest author Joe Pulizzi, Junta42 How to turn off your customers... The fact is that consumers are turning away from anything that directly markets to them without first having a relationship with your brand. It's very difficult,...

Reality-Web: Keeping it real for readers
Why is some blog content better than others? The real question is what makes a blog post effective for your business. You want to entertain and educate at the same time, of course. Many blog authors do one but not...

Suspense: Is this the missing ingredient in your ezines?
I've been in an unsubscribing fury this week. If your newsletter bored me, not only did you get deleted, I took myself off your list entirely. And there you go... I realize it's not easy to capture my attention and...

Ezine/Blog Combos: Here are two examples
I've noticed a trend of combining a newsletter with blog posts. In these two examples, each done a little differently, the focus is on driving readers to read what interests them the most. Whether it's a special report, an audio...

Video Clips: Content delivery made easy
Denise and I both own Flip video cameras and have blogged about how we use it to interview people whenever we're at a seminar. This really makes creating valuable content for your blog easy. Now, I hear a lot of...

Historically, Most Online Communities Haven't Stuck
The following is cross-posted on a new blog I am contributing to called Authenticities. It's the official blog of my employer, Edelman Digital, which we officially unveiled yesterday. - - - We're barely into the second decade of the the...

The Future is Web Services, Not Web Sites
Remember The Graduate when Benjamin Braddock was advised to go into plastics. The clip is here. It seemed like a safe bet at the time - and it was. Today the web maybe "the new plastics." It seems like every...

Writing Better Content to Attract Clients
How does content marketing work for your business? You need to write 2-3 times a week in order for your content to work as an automatic marketing tool for your business. But it's easier than you might think.

If Everything Else Asks for Feedback, Why Not Ads?
Asking for feedback is in. Virtually every journalist solicits feedback by posting their email addresses. Some even ask overtly. As Forrester's Jeremiah Owyang recently noted, companies are inviting comments - yet far more slowly. Notably, Microsoft CEO Steve Ballmer invited...

Using Friendfeed's Imaginary Friends as a Master Aggregator
Like lots of bloggers, my latest fascination these days is Friendfeed. The site, which opened up to everyone about three weeks ago, has been on fire. It aggregates the various streams of all your friends from across all the big...

links for 2008-03-11
Girls and young women are now the most prolific web users - Times Online "The internet began as an almost exclusively male preserve. Now young women, from primary school age upwards, are now making it their own" (tags: culture demographics...

Trust in Peers Trumps the "A-List," Study Finds
There's an ongoing debate online and in marketing circles as well over who "matters": the super node influencers or basically anyone that a particular peer group looks to for information, entertainment, inspiration and more. This meme got kicked around in...

Content Marketing: You mean give away information without a pitch?
By guest author Joe Pulizzi, Junta42 Blog To follow the philosophy of content marketing, you've got to want it bad. Content marketing is all about your customer...that one customer who needs just the right information from you to do their...

links for 2008-03-25
Ponyfish RSS Feed Builder Build feeds for sites that don't have them. (tags: RSS) [ paul isakson ]: The Future of Marketing + Advertising (tags: Trends Marketing Advertising) How I Use Twitter to Promote My Blog (tags: twitter Blogs Marketing)...

Now Can We Please Kill the Phrase "Social Media"?
On December 28, 2006 I wrote... "As we conclude 2006 and head into the new year it is my conviction that the phrase 'social media' is moot....In 2006 all media went social. Pretty much every newspaper, TV network and publication...

links for 2008-03-29
This Blog Sits at the: Curator: meme in motion Grant McCracken tracks the curation meme, which I certainly have helped to propagate! (tags: Curators Memes) Executive-To-Entrepreneur {E2E} Coaching Great blog for startups, written by a mentor of mine. (tags: Careers...

Three Internet Careers That Soon Won't Exist
Earlier this year the New York Times detailed how careers in medicine and law - formerly bankable lifetime gigs - have lost their luster. College grads instead are pouring their resources into trying to create (or join) the next Facebook...