Study: A Billion Dollars in Internet Advertising is Wasted

Study: A Billion Dollars in Internet Advertising is Wasted
Advertisers continue to plow a ton of money into Internet advertising, even in the face of an recessionary environment. At the Forbes Online Brand Summit this weekend, Citi projected 20% year over year growth. eMarketer is calling for a 23%...

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

The Future is Web Services, Not Web Sites
Remember The Graduate when Benjamin Braddock was advised to go into plastics. The clip is here. It seemed like a safe bet at the time - and it was. Today the web maybe "the new plastics." It seems like every...

Now Can We Please Kill the Phrase "Social Media"?
On December 28, 2006 I wrote... "As we conclude 2006 and head into the new year it is my conviction that the phrase 'social media' is moot....In 2006 all media went social. Pretty much every newspaper, TV network and publication...

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Three Internet Careers That Soon Won't Exist
Earlier this year the New York Times detailed how careers in medicine and law - formerly bankable lifetime gigs - have lost their luster. College grads instead are pouring their resources into trying to create (or join) the next Facebook...

Twitter Quitter Not Bitter
Over on Authenticities, the Edelman Digital weblog, I wrote about Hugh Macleod's abrupt, yet cordial departure from Twitter and whether a mass exodus is brewing. If you're not subscribed I highly recommend it. We're blogging daily. I and I have...

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

Using Friendfeed's Imaginary Friends as a Master Aggregator
Like lots of bloggers, my latest fascination these days is Friendfeed. The site, which opened up to everyone about three weeks ago, has been on fire. It aggregates the various streams of all your friends from across all the big...

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

links for 2008-03-25
Ponyfish RSS Feed Builder Build feeds for sites that don't have them. (tags: RSS) [ paul isakson ]: The Future of Marketing + Advertising (tags: Trends Marketing Advertising) How I Use Twitter to Promote My Blog (tags: twitter Blogs Marketing)...