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Tuesday, April 29, 2008

Which search engines to target?

Which search engines to target?
Some search engine ti

Podcast recommendation
I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy! Internet Business Mastery

I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy!

Internet Business Mastery



Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

So which ISP blocks the most permission-based emails?
For many year, I thought AOL was leading the show with the highest email block (permission-based) rate, but boy.. I was so wrong. Return Path, a email delivery firm did a study on this topic recently and published very interesting numbers. They reported that overall, the delivery rate has been increased to 19.2% [...]

For many year, I thought AOL was leading the show with the highest email block (permission-based) rate, but boy.. I was so wrong. Return Path, a email delivery firm did a study on this topic recently and published very interesting numbers.

They reported that overall, the delivery rate has been increased to 19.2% from 21% last year due to sophisticated technology. But considering that almost 20% of our permission-based emails are not getting delivered, I think it is not good enough. Take a look at some stats.

% of Blocked Emails (Permission-based)

Highest Five
Excite - 50.7%
Adelphia - 33.5%
Gmail - 34.3%
Hotmail - 22.7%
MSN - 22.4%

Lowest Four
CompuServe - 11.8%
USA.net - 13.2%
AOL - 14.1%
Yahoo - 15.2%

Gmail has one of the highest % of emails blocked, but they have only 2.87% of false positives (emails incorrectly identified as spam). Which is below an average (3.29% in the US).

If you have a list or send out newsletters, you should educate your list members about properly whitelisting your email address. Also consider using a mailing service company that works with various ISPs to get their emails delivered properly.



Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

Everything you wanted to know about Copyrights


Don’t make this Adsense mistake
One of the common mistakes that Adsense publishers make is using wrong labels above Adsense units. People think it’s a hot trick, but it’s really not. Google doesn’t like to see wrong labels right above Adsense ad units. let’s review Adsense’s TOS. Publishers may not label the ads with text other than “sponsored [...]

One of the common mistakes that Adsense publishers make is using wrong labels above Adsense units. People think it’s a hot trick, but it’s really not. Google doesn’t like to see wrong labels right above Adsense ad units. let’s review Adsense’s TOS.

Publishers may not label the ads with text other than “sponsored links” or “advertisements.” This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.

TOS clearly states that publishers may not use labels other than “sponsored links” or “advertisements”. But as you may have seen already, people become creative when it comes to labeling their ad units. I’ve seen people putting, “Articles, Navigation, Books, and Latest News” as the title of the ad unit.

Usually Google sends out warning letters first if they think you are using a wrong label. Just be careful of what you are doing with it.



Generating Revenue Through Advertising

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