Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Wednesday, May 07, 2008

The Advantages of Creating Your Own E-Book

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Even if Twitter is Just a Geek Haven, It's Still Very Influential
There's been an interesting discussion over the last few days about Twitter's reach. WSJ reporter Kara Swisher surveyed her dinner party and found out that no one there uses the micro-blogging site. Meanwhile Gina Trapani on Lifehacker is running a...

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

links for 2008-05-05
How to tag nearly anything anywhere in Leopard | Dennis Best (tags: OSX Leopard Tags spotlight lifehacks) Geek Tip: Keep Your iPod Cords Untangled For Free | geeksugar (tags: ipod iphone lifehacks) Is Your Consumer Using Social Media? - Advertising...

links for 2008-05-03
Chart of the Day: A Breakdown of Facebook Applications It's all about fun. (tags: Facebook Widgets Stats SocialNetworking) Nielsen: Mobile Internet Causes 13% Jump in Web Site Audience - ReadWriteWeb (tags: Mobile Stats) Free online photo editor with printing and...

Three Emerging Digital Careers to Watch
About a month ago, I wrote about three career tracks that won't exist in a few years - at least as I see it. Now let's take a look at three emerging digital jobs that will become increasingly important in...

Become an Expert with the Power of Deliberate Practice
Photo credit: "A-Rod taking a practice cut" by Dog Company Recently, I was interviewed by Kellie Kass from Simply Communicate for an in-depth business profile called "How Did I Get Here." In the article, I share something I don't think...

links for 2008-04-30
The Science of Thinking Smarter: A Conversation with Brain Expert John J. Medina "Neuroscience can show managers ways to improve productivity." (tags: science Productivity attentioncrash) Morgan Stanley’s March Internet Trends Report: Social Applications Dominating (tags: Trends Stats Web2.0) Who do...

Three Ways to Mitigate the Attention Crash, Yet Still Feel Informed
The following is also my column in next week's AdAge. One of the most important skills executives need today is the know-how to manage and harness their personal information flow. The Attention Crash is a crisis in global business that...

Google Reader Adds Universal Sharing
Google Reader has added a new feature called "Note in Reader" that lets you share any item from the Web, not just RSS feed content. To share something, all you need to is is drag this bookmarklet to your bookmarks...

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