BEA Book Expo America: Smart Strategies for Independent Publishers

BEA Book Expo America: Smart Strategies for Independent Publishers


BEA Book Expo America: Good for Independent Publishers?


Getting Your Book on National TV - 8 Tips


Publicity for Your Book


Gullible or not? Or just easy to persuade...
I had to let out a sigh of relief when re-reading Robert Cialdini's Influence: the Psychology of Persuasion. Seems the esteemed professor and expert on compelling behaviors admits to being somewhat of an easy sell himself. Which is why he...

Content Marketing: officially in Wikipedia for first time
You can finally look up "content marketing" in Wikipedia and find a description. It hasn't been there up until now, which means that as a descriptive term it is gaining acceptance and use. Here is the first paragraph: Content marketing...

Negative Business Blogging: Just don't bore me...
How can you create better business blog posts? This isn't always easy to do. How many different ways can you write about your expertise with enough pizazz to create buzz or at least a few reader comments? Here's a suggestion:...

Publicity for Books


Getting in Newspapers . . . Easy for our clients


Amazon Kindle Lights My Heart...
I think I'm falling in love again... I just got my Amazon Kindle delivered today! I feel so... ah, what's that feeling, yes, young again, free again, in love. I'm the worst kind of kid with a new toy, an...

Hypnotic Phrases: Why they work
You might be curious if you read my previous post about Joe Vitale's book Hypnotic Writing. I don't think I did a good job of explaining why and how hypnotic phrases actually work for you when writing copy and blog...

Blog Writing Habits: Can I Break My Blog?
I thought this question was cute and it touched me deeply. As a recovering techno-idiot, I remember many times I was afraid to click a button for fear of "breaking" my blog. Guess what? It never happened. One of our...

Seduce and Persuade Your Customers with Your Words
I spent the weekend devouring every word Joe Vitale wrote in his recently re-released book Hypnotic Writing. Fascinating and useful. Fortunately I had some copy to write for a new program Denise and I are launching soon. I was able...

BEA Info


Hypnotic Writing? Jon McCulloch speaks out
Guest author Jon McCulloch emailed me from Ireland the other day in response to my posts about hypnotic writing as a sales copy technique. I asked Jon to share with everyone here his thoughts about Joe Vitale's Hypnotic Writing book:...

Greased Pig Marketing, the Sweeney Todd Way: If advertising is dead, why won't it go away?
Sonia Simone asks a good question as guest author over on Copyblogger: If advertising is dead, why won't it go away? Here's an excerpt of her excellent post including one of the best metaphors for old style, in-your-face marketing I've...

May Day in Mexico
It feels good to be back in our Mexican village of Ajijic, except for the 90 degree weather. Fortunately it's dry heat, but being over 6,000 feet up in altitude means that I get a little sick the first day...