Blogging Naked: Personality Is Included

Blogging Naked: Personality Is Included
I’m reading Personality not Included by Rohit Bhargava right now. And I’m having pangs of inadequacy. I think I must have been somehow traumatized by the ‘in-crowd’ kids in school who were hanging out in packs and talking about having...

The Slovenian Designer
Recently I had the pleasure of seeing some of the work of a graphic designer, known as the Slovenian Designer. I was so impressed by what I had seen, that I decided to take a look through his blog. WOW! This is definitely a site worth spending some time on. Not only is he an extremely talented web [...]

5 Keys to Crafting a Really Good 'About' Page
Does your story put readers to sleep? When's the last time you updated your bio on your blog's About page? Every story has some basic elements to it that make it a really good story. Personally, I think everyone has...

Blended Search: Hot News for PR
New data from Jupiter Research confirms that news gets the most clicks in blended search

Want more visibility for your news content?  Get it online and optimize it for search.

While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results:

• 36% of search engines user click "news" results within blended search results
• Only 17% click a "news" result after conducting a news-specific search
• 31% click "image" results within blended search results
• Only 26% click an "image" result after conducting an image-specific search
• 17% click "video" results within blended search results
• Only 10% click a "video" result after conducting a video-specific search

36 percent click news and 31 percent click images. It pays to optimize every piece of news content you put out. 

Load the content to your site first, then get it into the news engines and into the blended search results. 

And yes, it does have to be optimized for search. The study also shows that two thirds of all searchers never get past page one of the search results.  Your news and images need to show up on page one, so make sure it is optimized.

SEO PR is fast becoming a vital PR skill.

 

Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

Write Better Blog Posts: Learn with The Blog Squad
If you find writing on your business blog at times challenging, I'd like to invite you to join us on Monday May 19, 2008 and Wednesday, May 21: Better Business Blog Writing with The Blog Squad. We're going to be...

3 Blog Squad Teleclasses this week
Mark your calenders if you want to listen in on 3 more business blogging interviews this week, plus a private session with our Blogging and Beyond Mentor group. More Blog Squad Blogspell... May 12 - 16 (we present on Tuesday,...

WebsiteGuru.com
Are you looking for some direction from website gurus?   As most of you know, I have only recommended one forum to all y’all ever, but I am about to recommend another. If you are looking for a new community that is completely different from any that you have ever been a part of, I would like to [...]

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

4 Questions a blog post should ask and answer
This is a follow up to yesterday's post Educate Your Readers, about the four different learning styles of blog readers. Why this is important: Because you want your blog posts to educate, entertain, and engage readers of your business blog....

My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

5 Ways to Enrich Your Blog Posts
Business blog authors love writing on blogs since it’s so quick and easy. You can usually post in 20-30 minutes and be done with it. That’s a great use of your marketing time, and you provide readers with valuable content...

Putting the YOU in Business Blogging: 5 tips for getting personal
If you're writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in Business Blogging and still...

Morning Writing Ritual: Using your right brain
The third thing I do in the morning when I get up is write on one of our blogs. (First, brew a pot of Cafe de Olla; second, feed Huey and Dewey.) So when clients ask, "How do we find...

Anatomy of a Blog Post: A Writing Checklist
I'm preparing handouts for our Better Business Blog Writing Class, and came up with a 18 point blog writing checklist. Tell me what you think. If you review your posts after you write and before publishing, this will help you...

Better Business Blog Writing Class: Lessons for readers from your story
I love teaching blog writing because I always learn so much preparing for the class. And even afterwards, I'll be reading something and think, "Oh, I need to show the class this paragraph: it's a perfect example of such-and-such!" This...