Educate your readers: 4 ways people learn

Educate your readers: 4 ways people learn
Remember the 3 E’s of Better Business Blogging? It's my short hand memory checklist before publishing a blog post: Educate, Entertain, & Engage readers. You write to educate, entertain and engage readers when you want to build readerships and get...

Content Marketing Blogs: We made the list!
Joe Pulizzi of Junta42 announces his Top 42 Blogs for content marketing this week, and WritingontheWeb.com, this blog, went from #25 to #24! He's getting more stringent on qualifications so I consider myself lucky indeed. What I like most about...

links for 2008-05-03
Chart of the Day: A Breakdown of Facebook Applications It's all about fun. (tags: Facebook Widgets Stats SocialNetworking) Nielsen: Mobile Internet Causes 13% Jump in Web Site Audience - ReadWriteWeb (tags: Mobile Stats) Free online photo editor with printing and...

Anatomy of a Blog Post: A Writing Checklist
I'm preparing handouts for our Better Business Blog Writing Class, and came up with a 18 point blog writing checklist. Tell me what you think. If you review your posts after you write and before publishing, this will help you...

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Brian Clark and the Secret to Life
If you haven't read Copyblogger Brian Clark's story The Snowboard, the Subdural Hemotoma and the Secret to Life yet, do so now. This is what I refer to as telling your story and capturing the hearts of readers. But be...

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

4 Questions a blog post should ask and answer
This is a follow up to yesterday's post Educate Your Readers, about the four different learning styles of blog readers. Why this is important: Because you want your blog posts to educate, entertain, and engage readers of your business blog....

Friendfeed's Business Model Will Look Like Google's
I love Friendfeed. However, I am far more enthusiastic about the platform's robust RSS and search capabilities than its current value proposition as a universal social aggregator. I find it generates too much noise at times, but when you tap...

Blogging Naked: Personality Is Included
I’m reading Personality not Included by Rohit Bhargava right now. And I’m having pangs of inadequacy. I think I must have been somehow traumatized by the ‘in-crowd’ kids in school who were hanging out in packs and talking about having...

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Write Better Blog Posts: Learn with The Blog Squad
If you find writing on your business blog at times challenging, I'd like to invite you to join us on Monday May 19, 2008 and Wednesday, May 21: Better Business Blog Writing with The Blog Squad. We're going to be...

3 Blog Squad Teleclasses this week
Mark your calenders if you want to listen in on 3 more business blogging interviews this week, plus a private session with our Blogging and Beyond Mentor group. More Blog Squad Blogspell... May 12 - 16 (we present on Tuesday,...

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

5 Keys to Crafting a Really Good 'About' Page
Does your story put readers to sleep? When's the last time you updated your bio on your blog's About page? Every story has some basic elements to it that make it a really good story. Personally, I think everyone has...

What's the Future Like for a "Renaissance Man" in a Connected World?
Anyone who knows me well would never characterize me as a Renaissance Man, which from here on in I will call a Polymath to keep this post gender-neutral. A Polymath is "a person with encyclopedic, broad, or varied knowledge or...

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

5 Ways to Enrich Your Blog Posts
Business blog authors love writing on blogs since it’s so quick and easy. You can usually post in 20-30 minutes and be done with it. That’s a great use of your marketing time, and you provide readers with valuable content...

Become an Expert with the Power of Deliberate Practice
Photo credit: "A-Rod taking a practice cut" by Dog Company Recently, I was interviewed by Kellie Kass from Simply Communicate for an in-depth business profile called "How Did I Get Here." In the article, I share something I don't think...

Google Reader Adds Universal Sharing
Google Reader has added a new feature called "Note in Reader" that lets you share any item from the Web, not just RSS feed content. To share something, all you need to is is drag this bookmarklet to your bookmarks...

The Promise and Peril of Ubiquitous Community
The following is also my column in next week's AdAge. Over the last five years I have been asked countless times: "Steve, what's the next hot online community?" It seems as though everybody is on the lookout for the successor...

Three Ways to Mitigate the Attention Crash, Yet Still Feel Informed
The following is also my column in next week's AdAge. One of the most important skills executives need today is the know-how to manage and harness their personal information flow. The Attention Crash is a crisis in global business that...