Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Wednesday, May 28, 2008

Getting Your Book on National TV - 8 Tips

Getting Your Book on National TV - 8 Tips


Publicity for Your Book


Getting in Newspapers . . . Easy for our clients


Better Business Blog Writing Class: Lessons for readers from your story
I love teaching blog writing because I always learn so much preparing for the class. And even afterwards, I'll be reading something and think, "Oh, I need to show the class this paragraph: it's a perfect example of such-and-such!" This...

Publicity for Books


BEA Book Expo America: Good for Independent Publishers?


BEA Info


BEA Book Expo America: Smart Strategies for Independent Publishers


Blogging Naked: Personality Is Included
I’m reading Personality not Included by Rohit Bhargava right now. And I’m having pangs of inadequacy. I think I must have been somehow traumatized by the ‘in-crowd’ kids in school who were hanging out in packs and talking about having...

3 Blog Squad Teleclasses this week
Mark your calenders if you want to listen in on 3 more business blogging interviews this week, plus a private session with our Blogging and Beyond Mentor group. More Blog Squad Blogspell... May 12 - 16 (we present on Tuesday,...

Write Better Blog Posts: Learn with The Blog Squad
If you find writing on your business blog at times challenging, I'd like to invite you to join us on Monday May 19, 2008 and Wednesday, May 21: Better Business Blog Writing with The Blog Squad. We're going to be...

Putting the YOU in Business Blogging: 5 tips for getting personal
If you're writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in Business Blogging and still...

Books and Blogs: Happily Ever After
This week I'm in Los Angeles with Denise preaching the Blogspell to eager authors and publishers who want to master book blogging. For the last 3 years The Blog Squad has been teaching at the Independent Book Publisher's Association just...

Anatomy of a Blog Post: A Writing Checklist
I'm preparing handouts for our Better Business Blog Writing Class, and came up with a 18 point blog writing checklist. Tell me what you think. If you review your posts after you write and before publishing, this will help you...

Morning Writing Ritual: Using your right brain
The third thing I do in the morning when I get up is write on one of our blogs. (First, brew a pot of Cafe de Olla; second, feed Huey and Dewey.) So when clients ask, "How do we find...

5 Keys to Crafting a Really Good 'About' Page
Does your story put readers to sleep? When's the last time you updated your bio on your blog's About page? Every story has some basic elements to it that make it a really good story. Personally, I think everyone has...

4 Ways to Boost a Business Blog: new free report
The Blog Squad releases our free report today: Better Business Blogging: 4 New Concepts for Getting Spectacular Results. This is a great way to review your business blog for 4 key elements we call the CODA Blogging System: The CODA...

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