Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Tuesday, May 20, 2008

Morning Writing Ritual: Using your right brain

Morning Writing Ritual: Using your right brain
The third thing I do in the morning when I get up is write on one of our blogs. (First, brew a pot of Cafe de Olla; second, feed Huey and Dewey.) So when clients ask, "How do we find...

4 Questions a blog post should ask and answer
This is a follow up to yesterday's post Educate Your Readers, about the four different learning styles of blog readers. Why this is important: Because you want your blog posts to educate, entertain, and engage readers of your business blog....

Content Marketing Blogs: We made the list!
Joe Pulizzi of Junta42 announces his Top 42 Blogs for content marketing this week, and WritingontheWeb.com, this blog, went from #25 to #24! He's getting more stringent on qualifications so I consider myself lucky indeed. What I like most about...

Blogging Naked: Personality Is Included
I’m reading Personality not Included by Rohit Bhargava right now. And I’m having pangs of inadequacy. I think I must have been somehow traumatized by the ‘in-crowd’ kids in school who were hanging out in packs and talking about having...

3 Blog Squad Teleclasses this week
Mark your calenders if you want to listen in on 3 more business blogging interviews this week, plus a private session with our Blogging and Beyond Mentor group. More Blog Squad Blogspell... May 12 - 16 (we present on Tuesday,...

Getting in Newspapers . . . Easy for our clients


5 Ways to Enrich Your Blog Posts
Business blog authors love writing on blogs since it’s so quick and easy. You can usually post in 20-30 minutes and be done with it. That’s a great use of your marketing time, and you provide readers with valuable content...

BEA Book Expo America: Good for Independent Publishers?


5 Keys to Crafting a Really Good 'About' Page
Does your story put readers to sleep? When's the last time you updated your bio on your blog's About page? Every story has some basic elements to it that make it a really good story. Personally, I think everyone has...

Write Better Blog Posts: Learn with The Blog Squad
If you find writing on your business blog at times challenging, I'd like to invite you to join us on Monday May 19, 2008 and Wednesday, May 21: Better Business Blog Writing with The Blog Squad. We're going to be...

Thank you for saying yes
Good looking people can get away with ***** like that. It’s cute and adorable when a good looking guy does that, but creepy and awkward when an ugly guy does it. I love the signature… and then the printed name underneath (just in case she wasnt sure who it was). Why not subscribe to avoid missing The [...]

Good looking people can get away with ***** like that. It’s cute and adorable when a good looking guy does that, but creepy and awkward when an ugly guy does it.


I love the signature… and then the printed name underneath (just in case she wasnt sure who it was).

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Publicity for Books


Anatomy of a Blog Post: A Writing Checklist
I'm preparing handouts for our Better Business Blog Writing Class, and came up with a 18 point blog writing checklist. Tell me what you think. If you review your posts after you write and before publishing, this will help you...

Educate your readers: 4 ways people learn
Remember the 3 E’s of Better Business Blogging? It's my short hand memory checklist before publishing a blog post: Educate, Entertain, & Engage readers. You write to educate, entertain and engage readers when you want to build readerships and get...

BEA Info


Publicity for Your Book


Getting Your Book on National TV - 8 Tips


BEA Book Expo America: Smart Strategies for Independent Publishers


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