Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Sunday, May 11, 2008

Podcast recommendation

Podcast recommendation
I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy! Internet Business Mastery

I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy!

Internet Business Mastery



Blended Search: Hot News for PR
New data from Jupiter Research confirms that news gets the most clicks in blended search

Want more visibility for your news content?  Get it online and optimize it for search.

While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results:

  • 36% of search engines user click "news" results within blended search results
  • Only 17% click a "news" result after conducting a news-specific search
  • 31% click "image" results within blended search results
  • Only 26% click an "image" result after conducting an image-specific search
  • 17% click "video" results within blended search results
  • Only 10% click a "video" result after conducting a video-specific search

36 percent click news and 31 percent click images. It pays to optimize every piece of news content you put out. 

Load the content to your site first, then get it into the news engines and into the blended search results. 

And yes, it does have to be optimized for search. The study also shows that two thirds of all searchers never get past page one of the search results.  Your news and images need to show up on page one, so make sure it is optimized.

SEO PR is fast becoming a vital PR skill.

 



So which ISP blocks the most permission-based emails?
For many year, I thought AOL was leading the show with the highest email block (permission-based) rate, but boy.. I was so wrong. Return Path, a email delivery firm did a study on this topic recently and published very interesting numbers. They reported that overall, the delivery rate has been increased to 19.2% [...]

For many year, I thought AOL was leading the show with the highest email block (permission-based) rate, but boy.. I was so wrong. Return Path, a email delivery firm did a study on this topic recently and published very interesting numbers.

They reported that overall, the delivery rate has been increased to 19.2% from 21% last year due to sophisticated technology. But considering that almost 20% of our permission-based emails are not getting delivered, I think it is not good enough. Take a look at some stats.

% of Blocked Emails (Permission-based)

Highest Five
Excite - 50.7%
Adelphia - 33.5%
Gmail - 34.3%
Hotmail - 22.7%
MSN - 22.4%

Lowest Four
CompuServe - 11.8%
USA.net - 13.2%
AOL - 14.1%
Yahoo - 15.2%

Gmail has one of the highest % of emails blocked, but they have only 2.87% of false positives (emails incorrectly identified as spam). Which is below an average (3.29% in the US).

If you have a list or send out newsletters, you should educate your list members about properly whitelisting your email address. Also consider using a mailing service company that works with various ISPs to get their emails delivered properly.



WordPress 2.1 is ready
WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it. Download WordPress 2.1.

WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it.

Download WordPress 2.1.



Three Ways to Mitigate the Attention Crash, Yet Still Feel Informed
The following is also my column in next week's AdAge. One of the most important skills executives need today is the know-how to manage and harness their personal information flow. The Attention Crash is a crisis in global business that...

The Launch of WordPress MU
Have you heard the news? WordPress MU 1.0 is officially available to public at no charge. WordPress MU is a blog script that let you run a blog hosting service like WordPress.com. This is a great news for us the niche marketers. Things you can do with this powerful script is [...]

Have you heard the news? WordPress MU 1.0 is officially available to public at no charge. WordPress MU is a blog script that let you run a blog hosting service like WordPress.com. This is a great news for us the niche marketers.

Things you can do with this powerful script is up to your imagination. You can make a blogging hosting service for a particular niche market and use them to attract traffic to your main site. I’ve already registered a few domains around a couple of niche markets I’m involved in.

If you are technically challenged, ask for help at our niche marketing forum. I will help you there. I see great opportunities here. Don’t be late.



Even if Twitter is Just a Geek Haven, It's Still Very Influential
There's been an interesting discussion over the last few days about Twitter's reach. WSJ reporter Kara Swisher surveyed her dinner party and found out that no one there uses the micro-blogging site. Meanwhile Gina Trapani on Lifehacker is running a...

FilePub - free file hosting service
FilePub is a free file hosting service where you can upload any files up to 500mb per file. Allowed file types include : jpeg, jpg, png, gif, bmp, mp3, txt, avi, wmv, mpg, mpeg, doc, rar, and zip. It comes in handy when you need to share a big file or a big image on [...]

FilePub is a free file hosting service where you can upload any files up to 500mb per file. Allowed file types include : jpeg, jpg, png, gif, bmp, mp3, txt, avi, wmv, mpg, mpeg, doc, rar, and zip.

It comes in handy when you need to share a big file or a big image on your blog. You can save bandwidth and the web space if you host these big files outside of your web hosting server. FilePub is perfect for that. Read their terms of service before you upload your files.

How to upload a file
Click “Browse” and choose a file. Once the file is selected, just click “Click to Upload” That’s it!

Once the file is uploaded, you will be redirected to a folder. From there, you can either view the full version of the image or download it.

By the way the screen shots used in this post are hosted at FilePub. Here is another example of a uploaded file (2.16MB).

Visit: FilePub.com



YPN vs Adsense
David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot. Very interesting read, please check it out. Making Money with YPN

David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot.

Very interesting read, please check it out.

Making Money with YPN



Become an Expert with the Power of Deliberate Practice
Photo credit: "A-Rod taking a practice cut" by Dog Company Recently, I was interviewed by Kellie Kass from Simply Communicate for an in-depth business profile called "How Did I Get Here." In the article, I share something I don't think...

links for 2008-05-05
How to tag nearly anything anywhere in Leopard | Dennis Best (tags: OSX Leopard Tags spotlight lifehacks) Geek Tip: Keep Your iPod Cords Untangled For Free | geeksugar (tags: ipod iphone lifehacks) Is Your Consumer Using Social Media? - Advertising...

The new MarketingSyndrome.com
Thanks for visiting MarketingSyndrome.com. Over the last 3 years, I’ve been blogging about niche marketing and I had great time doing it. It was a great learning experience for me. I’ve learned great deal of blogging and communication skills along the way. Last year, I moved the main blog to a [...]

Thanks for visiting MarketingSyndrome.com. Over the last 3 years, I’ve been blogging about niche marketing and I had great time doing it. It was a great learning experience for me. I’ve learned great deal of blogging and communication skills along the way.

Last year, I moved the main blog to a subdirectory so I can do something else with the main domain. But I didn’t find a great use of the domain since. Just last month, I came up with an idea that I can transform it into a blog that talks about blogging :)

Because the niche marketing I do for living is closely tied to blogging, I’d talk about blogging as well. That way, I can finally fulfill the purpose of MarketingSyndrome.com. Now, my niche marketing blog will continue, but the main page will be transformed into a new blog. Old contents are already updated and I recycled as much as I could.

Thanks again for visiting my new blog and I hope to see many ideas evolve from my blog.


0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home