The Corporate Blogging Book

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

links for 2008-06-22
Dipity "Dipity is the easiest way to make and share interactive timelines about the people and things you care about." (tags: timeline tools) The Microfame Game and the New Rules of Internet Celebrity -- New York Magazine "There’s a new...

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Independent's Day: Digital Nomads Rising
The following is also my column in Advertising Age next week. As I write this column, all the talk is about the recession. There were nearly 40,000 stories in Google News in the last week mentioning the R-word. In addition,...

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

links for 2008-06-23
Study: Having 6,141 friends you don't know may be beneficial "Students using social networking sites are actually practicing the kinds of 21st-century skills we want them to develop to be successful today," (tags: SocialNetworking culture teens research Stats) We're connecting...

Should You Rent or Buy Social Real Estate?
Photo: Abandoned farm shed by serendipitypeace2007, modified under a Creative Commons license. Anyone looking for a place to live invariably needs to first answer this question: "should I rent or buy?" Each has pros and cons. If you rent a...

Get Productive with Social Media (and Stay Sane)
Lifehacker is one of my favorite blogs. So when editor Gina Trapani invited me to guest blog about how to be productive with social media, I jumped at the opportunity. Here's the intro and summary. The full essay is here....

The iPhone is a Pandora's Box for Radio
Radio is Dead by super-structure The following is also my column in Advertising Age next week. All the talk about one medium replacing another, to date, has largely been just that - talk. Over time new formats tend to be...

Three Little Tips for Capturing Info Bits Quickly
I consume a lot of information - all of it, digitally. In fact, I recently completed the transition a 100% media green state. I continue to use Gmail as a nerve center - my primary capture system. But sometimes, I...

Are We Living in a Perfect Storm for Print Media?
I have been giving a lot of thought lately to what impact rising inflation might have on digital media. One strong possibility is that print will get crimped. Consider this a rather simplistic theory for a Saturday morning. However, it's...