Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Saturday, July 26, 2008

Get Content, Get Customers - Get this book!

Get Content, Get Customers - Get this book!
I just got my copy of Joe Pulizzi & Newt Barrett's content marketing book in the mail, and I'm happy as a pig! Get Content, Get Customers is written exclusively to address a new style of marketing with content that...

Is Your Blog Working for You? How Can You Tell?
One of the mysteries of the universe may be measuring the exact return on investment for your business blog. You can spend a lot of time writing, tweaking, doing outreach in the Blogosphere, and still wonder what it all means....

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

Branding & Blogging: Which Comes First?
Which comes first: a brand or a blog? And, is social media effective at reaching a corporate audience if that's who your intended clients are? There’s a heated debate about these questions on some popular business blogs and you’d do...

BEA Book Expo America: Smart Strategies for Independent Publishers


BEA Book Expo America: Good for Independent Publishers?


Video Promo Clips: Content Marketing Comes Alive
People buy from people they know, like, and trust. Video clips will shortcut the process of connecting with people quickly. Viewers can more easily decide if they like and trust you when they can see and hear you. How do...

BEA Info


How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Video Content Marketing: Learn how to create video
How to Use Videos to Boost Your Business A 2-part teletraining with our colleague Leesa Barnes July 23-24, 2008, 8 p.m. Eastern Time Use VIP coupon VID723 to pay only $20 for the program If you want to learn how...

3 Steps to Successful Writing on the Web
There are really only 3 steps to becoming successful at writing: Keep writing - you have to write a ton of bad stuff before it can get better Keep reading - you must read good writers in order for the...

Getting in Newspapers . . . Easy for our clients


Is Your Content Marketing Working for You? How do you know?
How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying "So what!" Maybe it's because I'm not an analytical type, I...

Getting Your Book on National TV - 8 Tips


Publicity for Your Book


Writing Survey Questions: 3 Things to Ask
You need to survey your readers to find out what they want, what they need, and what their biggest challenges are. This is crucial information you need to know before promoting any event or teleseminar or informational product. When we...

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

Email Marketing Messages: How to Promote a Program
How do you write great email marketing messages to promote an event or program? After your landing page is up, with your well-crafted sales copy, you must drive people to that page with email messages. This is the next writing...

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Publicity for Books


10 Steps to Writing Sales Copy for a Free Telecall
When staging a major online teleseminar program, quite often we use a free preview telecall to generate interest. We make the subject of this call compelling in order to draw in as many people as possible to the free call....

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

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